Sizmek DSP Data Integration | Programmatic Ad Analytics
Connect Sizmek DSP and let AI agents query programmatic impressions, audience insights, conversion metrics, and campaign performance data.
Key Takeaways Connect Sizmek DSP API integration
Improvado connects directly to the Sizmek DSP API to extract campaign performance data, audience insights, and programmatic metrics. The integration pulls data automatically on your chosen schedule—hourly, daily, or custom intervals. You get access to impression data, click-through rates, conversion tracking, and spend metrics without manual exports. Data flows directly into your warehouse or BI platform with zero technical setup required.
Unified programmatic data across platforms
Improvado's Marketing Common Data Model (MCDM) standardizes Sizmek DSP metrics with other advertising platforms like Google Ads, Facebook, and Amazon DSP. Campaign names, audience segments, and performance metrics align automatically across all your programmatic channels. This normalization enables true cross-platform analysis and eliminates data silos. Compare cost-per-acquisition across DSPs or analyze audience overlap between programmatic and social campaigns in a single dashboard.
Data objects and fields Improvado extracts from Sizmek DSP API
| Object | Fields |
|---|---|
| Campaign | campaign_id campaign_name impressions clicks conversions media_cost ctr cpc cpa status |
| Placement | placement_id placement_name impressions clicks media_cost conversions ctr viewable_impressions |
| Creative | creative_id creative_name impressions clicks ctr conversions media_cost creative_type |
| Advertiser | advertiser_id advertiser_name total_impressions total_clicks total_conversions total_media_cost |
From connection to autonomous action in three steps
Connect
Authenticate once and Improvado connects to Sizmek DSP API automatically. Your campaign data, spend, impressions, clicks, conversions, and ROAS sync in real-time alongside 1000+ other marketing sources.
Ask
Ask the agent in plain English about Sizmek campaigns, line items, creatives, or audience performance. Surface ROAS trends, conversion attribution, impression delivery, CTR benchmarks, and spend pacing instantly.
Act
The agent pauses underperforming line items, adjusts campaign budgets, updates bid strategies, and reallocates spend across Sizmek DSP. Every budget change, pause, and bid adjustment is logged with full governance and audit trails.
What teams ask their AI agent about Sizmek DSP API
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare programmatic performance across Sizmek, Google DV360, and Amazon DSP in unified dashboards
Your AI agent analyzes Sizmek DSP API data and delivers actionable insights — automatically, in seconds.
Optimize budget allocation by analyzing Sizmek CPA against other paid channels automatically
Your AI agent analyzes Sizmek DSP API data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining Sizmek programmatic data with organic and social metrics
Your AI agent analyzes Sizmek DSP API data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Sizmek data — it optimizes programmatic budget allocation
Read
Pull campaigns, line items, ad groups, spend, impressions, clicks, conversions, ROAS, CTR, CPM, CPC, frequency, reach, and creative performance from Sizmek DSP API in real-time for analysis.
Write
Update campaign budgets, pause or activate line items, adjust bid strategies, modify daily spend caps, reallocate budgets across ad groups, and change campaign flight dates directly in Sizmek DSP.
Monitor
Monitor ROAS drops below thresholds, spend pacing anomalies, conversion rate changes, impression delivery issues, budget depletion alerts, and CTR performance shifts with automatic notifications and recommended actions.
AI agents query Sizmek impression delivery, audience segment performance, and programmatic conversion paths. They compare Sizmek CPAs with Google DV360 and Amazon DSP campaigns, identify which inventory sources drive qualified conversions, and recommend real-time budget shifts. Agents answer "Which Sizmek audience segments have lower CPA than our DV360 campaigns?"
| Campaign | Conversions | ROAS |
|---|---|---|
| High Intent Search | 847 | 5.6x |
| Social Retargeting Pro | 623 | 4.2x |
| Display Prospecting APAC | 501 | 3.8x |
| Video Awareness Tier1 | 389 | 3.1x |
| Programmatic CTV Q2 | 312 | 2.9x |
Send Sizmek DSP API data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Sizmek DSP API as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Sizmek DSP metrics does Improvado extract?
How often does Improvado sync Sizmek DSP data?
Can I combine Sizmek data with other advertising platforms?
Does the integration require technical setup?
What data destinations work with Sizmek DSP integration?
How does Improvado handle Sizmek API rate limits?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Sizmek DSP API today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.