Data sources
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Microsoft Dataverse

Microsoft Dataverse Data Integration — Business Logic Flow

Extract entity data, custom fields, and business process flows from Dataverse. Send structured data to Snowflake or Power BI for analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Microsoft Dataverse integration

Improvado connects directly to Microsoft Dataverse APIs to extract customer records, sales data, and custom entity information. The platform automatically pulls data from your Dataverse environment every hour, ensuring your analytics stay current. Authentication happens through secure OAuth 2.0 protocols, maintaining enterprise-grade security standards. No custom development or API management required on your end.

Microsoft Dataverse Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Microsoft Dataverse + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified Dataverse data across platforms

Improvado normalizes Dataverse entities through the Marketing Common Data Model, standardizing field names and data types across your entire tech stack. Customer records from Dataverse align with contact data from HubSpot, Salesforce, and other CRM platforms. This unified approach lets you analyze customer journeys across multiple touchpoints without manual data mapping. Your team gets consistent metrics whether viewing data in Tableau, Power BI, or Looker.

Use Cases

What users ask their Microsoft Dataverse integration

Cross-channel
Combine Dataverse customer data with ad spend from Google, Facebook for complete attribution
Manual → auto
Budget optimization
Track lead progression from marketing campaigns through Dataverse sales pipeline stages
6 hrs → 20 min
Executive reporting
Generate executive dashboards showing customer acquisition costs across all channels
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How often does Improvado sync Microsoft Dataverse data?
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Improvado syncs Microsoft Dataverse data every hour by default. You can adjust the sync frequency to as often as every 15 minutes for real-time reporting needs. Historical data backfills happen automatically during initial setup.
What Microsoft Dataverse entities can Improvado extract?
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Improvado extracts all standard entities like Accounts, Contacts, Leads, and Opportunities from Dataverse. Custom entities and fields are also supported through automatic schema detection. The platform adapts to your specific Dataverse configuration without manual mapping.
Does Improvado work with Dataverse custom fields?
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Yes, Improvado automatically detects and extracts custom fields from your Dataverse environment. The platform maps custom field data types to standardized formats in your destination. Schema changes in Dataverse are reflected in your data warehouse within the next sync cycle.
Can I connect multiple Dataverse environments to Improvado?
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Absolutely. Improvado supports connections to multiple Dataverse environments simultaneously. Each environment appears as a separate data source in your pipeline configuration. This works well for organizations with development, staging, and production Dataverse instances.
What destinations work with Microsoft Dataverse data?
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Improvado sends Dataverse data to BigQuery, Snowflake, Redshift, Azure Synapse, and other cloud warehouses. BI tools like Tableau, Power BI, and Looker connect directly to your warehouse for visualization. The platform maintains consistent data formatting across all destinations.
How does Improvado handle Dataverse API rate limits?
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Improvado automatically manages Microsoft Dataverse API rate limits through intelligent request throttling. The platform queues data requests to stay within your organization's API quotas. Large data extractions are batched to prevent service interruptions while maintaining sync schedules.