Data sources
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Adthena

Adthena Integration: Competitive Intelligence Flows

Extract competitor ad data, keyword insights, and market share analytics from Adthena. Push intelligence to Looker or BigQuery for strategic planning.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Adthena integration automatically

Improvado connects to Adthena's API to extract competitive intelligence data, search landscape insights, and keyword performance metrics automatically. The platform pulls competitor ad copy, keyword rankings, search volume data, and market share analysis from your Adthena account. Scheduled data refreshes ensure your warehouse contains the latest competitive intelligence without manual exports. API authentication and rate limiting are handled automatically.

Adthena Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Adthena + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified competitive data analysis

Improvado normalizes Adthena data using the Marketing Common Data Model, aligning competitive metrics with your own campaign performance data. Keyword rankings, search volumes, and competitor insights combine with Google Ads, Bing, and other platform data. This integration enables comprehensive market analysis alongside your own advertising performance. Compare your search presence against competitors using standardized metrics.

Use Cases

What users ask their Adthena integration

Cross-channel
Analyze competitor search strategy alongside your own Google Ads performance
7 hrs → 30 min
Budget optimization
Identify keyword opportunities by combining Adthena insights with campaign data
Manual → auto
Executive reporting
Create competitive intelligence reports for marketing strategy planning
5 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Adthena data does Improvado extract?
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Improvado extracts keyword rankings, competitor ad copy, search volume data, market share metrics, and competitive landscape insights from Adthena. The platform also pulls historical trend data and custom competitor groups when configured in your account.
How frequently does Adthena data update in my warehouse?
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Adthena data refreshes daily by default, aligning with Adthena's typical data update schedule. You can adjust sync frequency, though more frequent updates may not provide additional value given Adthena's data collection methodology.
Can I combine Adthena data with my Google Ads campaigns?
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Yes, Improvado's normalization allows you to join Adthena competitive data with Google Ads performance using keywords, ad groups, or campaign themes. This enables direct comparison of your performance against competitor benchmarks.
Does the integration include competitor ad creative data?
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Improvado extracts available ad copy text and creative insights from Adthena, including headlines, descriptions, and landing page URLs. The specific creative data depends on what Adthena captures for your monitored competitors and keywords.
How far back does historical Adthena data go?
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Improvado extracts all historical data available in your Adthena account, typically 12+ months of competitive intelligence. The exact timeframe depends on your Adthena subscription and data retention settings.
What destinations support Adthena competitive data?
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Adthena data works with all Improvado destinations including BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. The competitive intelligence data maintains consistent schema across platforms for easy analysis.