Data sources
/
Orb

Orb Data Integration | Usage-Based Billing Analytics

Monitor subscription metrics, billing events, and revenue data from Orb. Feed pricing analytics into Looker for real-time revenue intelligence.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Orb to your data warehouse

Improvado extracts billing and usage data directly from Orb's API without manual invoice exports. The platform automatically pulls subscription metrics, usage-based charges, customer billing data, and revenue recognition details. Data refreshes run on your preferred schedule to capture real-time billing activity. Your revenue data flows continuously into your chosen analytics destination.

Orb Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Orb + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified billing data across platforms

Improvado's Marketing Common Data Model standardizes Orb billing data alongside your financial and customer success metrics. Usage-based charges align with product engagement data and customer health scores. Subscription revenue correlates with marketing attribution and customer acquisition costs. Your team analyzes complete revenue lifecycle patterns across all business systems in one unified dashboard.

Use Cases

What users ask their Orb integration

Cross-channel
Cross-platform revenue analysis combining Orb billing with customer success metrics
6 hrs → 18 min
Budget optimization
Usage-based pricing optimization merging billing data with product analytics
Manual → auto
Executive reporting
Executive revenue dashboards showing usage patterns impact on subscription growth
4 hrs → 12 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Orb data can Improvado extract?
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Improvado extracts subscription data, usage metrics, billing events, invoice details, and revenue recognition data from Orb. The integration captures customer billing history, pricing plan performance, and usage-based charge calculations. All historical billing data transfers along with real-time billing activity.
How often does Orb data sync to my warehouse?
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You control sync frequency based on billing cycles and reporting requirements. Most teams choose daily updates for revenue tracking or real-time syncs for usage monitoring. Improvado handles the scheduling automatically while respecting billing period boundaries.
Can I combine Orb data with financial and CRM systems?
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Yes, Improvado normalizes Orb billing data alongside ERP systems, accounting platforms, and CRM tools. The unified schema enables comprehensive revenue analysis from customer acquisition through billing and collection. Your team correlates usage patterns with customer success metrics and financial performance.
Does the integration require Orb admin permissions?
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You need API access permissions to connect Orb with Improvado for billing data extraction. Most integrations require read access to subscription and usage data for comprehensive revenue analytics. Your Orb administrator can configure the necessary API credentials for secure data connection.
How does Improvado handle Orb API rate limits?
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Improvado automatically manages Orb's API rate limits through intelligent request throttling and batch processing. The platform optimizes data extraction timing to stay within API boundaries while maintaining complete billing data accuracy. Large historical datasets import reliably without rate limit issues.
What destinations work with Orb data integration?
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Orb data flows into BigQuery, Snowflake, Redshift, Azure SQL, and other enterprise data warehouses. Financial reporting tools like Tableau, Power BI, and Looker connect for revenue analytics and billing insights. The integration supports both cloud and on-premise environments with enterprise security controls.