Orb Data Integration | Usage-Based Billing Analytics
Connect Orb and let AI agents query usage charges, subscription metrics, and revenue recognition data alongside marketing spend from 1,000+ sources.
Key Takeaways Connect Orb to your data warehouse
Improvado extracts billing and usage data directly from Orb's API without manual invoice exports. The platform automatically pulls subscription metrics, usage-based charges, customer billing data, and revenue recognition details. Data refreshes run on your preferred schedule to capture real-time billing activity. Your revenue data flows continuously into your chosen analytics destination.
Unified billing data across platforms
Improvado's Marketing Common Data Model standardizes Orb billing data alongside your financial and customer success metrics. Usage-based charges align with product engagement data and customer health scores. Subscription revenue correlates with marketing attribution and customer acquisition costs. Your team analyzes complete revenue lifecycle patterns across all business systems in one unified dashboard.
Data objects and fields Improvado extracts from Orb
| Object | Fields |
|---|---|
| Subscription | status plan_id start_date billing_cycle mrr quantity |
| Invoice | amount status issued_at due_date paid_at line_items |
| Customer | balance currency created_at payment_method lifetime_value |
| Usage | metric_name quantity timestamp billable_metric_id aggregation_type |
From connection to autonomous action in three steps
Connect
Connect your Orb account via API key with read and write permissions. The agent securely authenticates and syncs your customer subscriptions, usage data, pricing plans, and billing events in real-time.
Ask
Ask questions like 'Which customers are approaching their usage limits?' or 'Show me churn risk by pricing tier' or 'What's our average revenue per account for enterprise customers?'
Act
The agent creates and modifies pricing plans, adjusts subscription terms, applies credits or discounts, generates invoices on-demand, and updates usage-based billing thresholds directly in Orb.
What teams ask their AI agent about Orb
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Cross-platform revenue analysis combining Orb billing with customer success metrics
Your AI agent analyzes Orb data and delivers actionable insights — automatically, in seconds.
Usage-based pricing optimization merging billing data with product analytics
Your AI agent analyzes Orb data and delivers actionable insights — automatically, in seconds.
Executive revenue dashboards showing usage patterns impact on subscription growth
Your AI agent analyzes Orb data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Orb — it calculates usage-based revenue impact
Read
The agent reads customer subscription data, usage metrics across all billable dimensions, MRR and ARR breakdowns, invoice history, pricing plan configurations, credit balances, and billing event logs from your Orb workspace.
Write
The agent writes new pricing plans, modifies subscription parameters, applies customer credits, adjusts usage-based rate cards, triggers invoice generation, updates billing cycles, and configures usage alerts in Orb.
Monitor
The agent monitors usage threshold breaches, subscription renewal dates, payment failures, unusual consumption patterns, churn signals from downgrade events, and revenue anomalies across customer segments in real-time.
AI agents query subscription metrics, usage-based charges, and revenue recognition details directly from Orb. They can calculate MRR trends, identify usage spikes that predict churn, and correlate billing data with customer success metrics. Agents automatically answer questions like "Which customers exceeded usage thresholds last quarter?" by joining Orb data with product analytics.
| Pricing Plan | Customers | MRR Growth |
|---|---|---|
| Enterprise Annual | 47 customers | +18.2% |
| Professional Monthly | 203 customers | +12.7% |
| Starter Monthly | 891 customers | +8.4% |
| Usage-Based Tier | 156 customers | +31.5% |
| Legacy Contract | 22 customers | -5.3% |
Send Orb data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Orb as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Orb data can Improvado extract?
How often does Orb data sync to my warehouse?
Can I combine Orb data with financial and CRM systems?
Does the integration require Orb admin permissions?
How does Improvado handle Orb API rate limits?
What destinations work with Orb data integration?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Orb today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.