Orb Data Integration | Usage-Based Billing Analytics
Monitor subscription metrics, billing events, and revenue data from Orb. Feed pricing analytics into Looker for real-time revenue intelligence.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Orb to your data warehouse
Improvado extracts billing and usage data directly from Orb's API without manual invoice exports. The platform automatically pulls subscription metrics, usage-based charges, customer billing data, and revenue recognition details. Data refreshes run on your preferred schedule to capture real-time billing activity. Your revenue data flows continuously into your chosen analytics destination.
From connection to autonomous action in three steps
Connect
Authenticate Orb via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Orb performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from Orb
This Improvado integration is available by request only. Unlike our typical API integrations which can be set up by anyone in just a few clicks, this one will need a bit of work on our side (and maybe even on yours). Sometimes we need to play together to achieve the best results for everyone.
Unified billing data across platforms
Improvado's Marketing Common Data Model standardizes Orb billing data alongside your financial and customer success metrics. Usage-based charges align with product engagement data and customer health scores. Subscription revenue correlates with marketing attribution and customer acquisition costs. Your team analyzes complete revenue lifecycle patterns across all business systems in one unified dashboard.
What teams ask their AI agent about Orb
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Cross-platform revenue analysis combining Orb billing with customer success metrics
Your AI agent analyzes Orb data and delivers actionable insights — automatically, in seconds.
Usage-based pricing optimization merging billing data with product analytics
Your AI agent analyzes Orb data and delivers actionable insights — automatically, in seconds.
Executive revenue dashboards showing usage patterns impact on subscription growth
Your AI agent analyzes Orb data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Orb — it acts on it
Read
Pull metrics, dimensions, and trends from Orb — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Orb through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Orb data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Orb as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Orb today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.