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Pull sponsored product metrics, audience insights, and campaign performance from Roundel. Analyze Target's retail media alongside other advertising channels in unified dashboards.
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Improvado establishes secure API connections to Roundel to automatically extract your retail media campaign data from Target's advertising platform. The integration pulls campaign performance metrics, audience engagement data, product sales attribution, and impression analytics on your defined schedule. Data updates occur hourly to daily based on your reporting needs. Authentication is handled through OAuth tokens with automatic refresh capabilities.
Improvado transforms Roundel data using the Marketing Common Data Model (MCDM) to create consistent field structures across all retail media platforms. Your Target advertising metrics align with Amazon DSP, Walmart Connect, and other retail media networks for comprehensive performance analysis. Campaign costs, conversion rates, and return on ad spend become directly comparable across retail environments. This normalization enables automated cross-platform reporting and budget allocation decisions.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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