Integrate Roundel — Target Media Performance

Connect Roundel retail media data and let AI agents query Target campaign performance, sales attribution, and audience engagement metrics.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Roundel

Show me top-performing campaigns on Roundel this month and their contribution to total sales lift.

Your top 5 Roundel campaigns drove $847K in attributed sales with an average 12.3% incremental lift. Display campaigns outperformed sponsored product placements by 2.8x on ROAS.

Reallocate budget from underperforming placements to the top 3 display campaigns and increase daily spend by 25%.

Budget reallocation complete. Paused 4 low-lift placements and increased spend on high-performers. Projected incremental sales lift: $94K over next 30 days.

Trusted by data-driven teams

1,000+

Integrations

200+

Roundel Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Roundel retail media integration

Improvado establishes secure API connections to Roundel to automatically extract your retail media campaign data from Target's advertising platform. The integration pulls campaign performance metrics, audience engagement data, product sales attribution, and impression analytics on your defined schedule. Data updates occur hourly to daily based on your reporting needs. Authentication is handled through OAuth tokens with automatic refresh capabilities.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Roundel API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Roundel through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified retail media data across channels

Improvado transforms Roundel data using the Marketing Common Data Model (MCDM) to create consistent field structures across all retail media platforms. Your Target advertising metrics align with Amazon DSP, Walmart Connect, and other retail media networks for comprehensive performance analysis. Campaign costs, conversion rates, and return on ad spend become directly comparable across retail environments. This normalization enables automated cross-platform reporting and budget allocation decisions.

Roundel API v1 · OAuth 2.0 · daily sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Roundel

Object	Fields
Campaign	spend impressions clicks conversions CPM CPC CTR
Ad Group	impressions clicks spend conversions conversion_rate
Ad	creative_id impressions clicks spend video_completion_rate
Audience	reach frequency impressions spend ROAS

How it works

From connection to autonomous action in three steps

Connect

Connect your Roundel account through Target Retail Media Partner API credentials. The agent authenticates via OAuth and syncs campaign structures, placement data, and sales attribution metrics within minutes.

Ask

Ask questions like 'Which product categories show the highest incremental lift on Roundel?' or 'Compare display vs sponsored placement performance across our campaigns last month.'

Act

The agent adjusts campaign budgets, pauses underperforming placements, shifts spend between ad formats, and updates targeting parameters based on sales lift thresholds you define.

Use Cases

What teams ask their AI agent about Roundel

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare retail media performance across Roundel, Amazon DSP, and Walmart in unified reports

Your AI agent analyzes Roundel data and delivers actionable insights — automatically, in seconds.

8 hrs → 25 min

Improvado Agent Cross-channel

Optimize Roundel campaign budgets using sales attribution and competitor performance data

Your AI agent analyzes Roundel data and delivers actionable insights — automatically, in seconds.

5 hrs → 30 min

Improvado Agent Reporting

Generate weekly retail media executive dashboards showing Target advertising ROI trends

Your AI agent analyzes Roundel data and delivers actionable insights — automatically, in seconds.

3 hrs → 15 min

AI Agent Access

Your agent doesn't just read Roundel — it measures retail media ROI

Read

The agent reads campaign performance data including attributed sales, incremental lift percentages, impression volume, placement types, product category performance, audience segment results, and budget pacing across all active Roundel campaigns.

Write

The agent pauses or activates campaigns, adjusts daily and total budgets, reallocates spend between placement types, updates bid strategies, and modifies audience targeting based on sales lift and ROAS thresholds.

Monitor

The agent monitors sales attribution changes, incremental lift trends, budget utilization rates, placement performance shifts, and competitive category dynamics, triggering alerts when lift drops below benchmarks or high-performing placements reach spend caps.

The AI agent queries campaign performance, product sales attribution, and impression analytics from Target's Roundel platform. It compares retail media results across Amazon DSP and Walmart to identify the best-performing channels. Ask it to optimize campaign budgets using sales data or generate weekly retail media dashboards showing Target advertising trends.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Roundel

You

Show me Roundel campaign performance for our grocery delivery service this quarter

Campaign Performance

Campaign	Attributed Sales	Incremental Lift
Fresh Produce Display	$284K	+18.2%
Meal Kit Sponsored	$197K	+14.6%
Dairy Category Takeover	$156K	+11.9%
Snacks Onsite Display	$128K	+9.4%
Beverages Search	$82K	+6.7%

5 campaigns · $847K attributed sales · avg 12.3% lift

You

Pause campaigns with lift below 8% and shift budget to top performers

Budget Reallocation Executed

4 campaigns paused · $18K/day redistributed

Destinations

Send Roundel data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Roundel as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How frequently can Improvado sync Roundel campaign data?

Improvado syncs Roundel data every hour to daily depending on your requirements and data availability from Target's API. Most retail media teams choose 4-hour intervals for campaign optimization. You can customize sync frequency based on your reporting and optimization needs.

What Roundel metrics does Improvado extract automatically?

Improvado extracts campaign performance metrics, impression and click data, conversion tracking, sales attribution, audience insights, and product performance from Roundel. The platform captures both summary and granular data including demographic breakdowns. Over 40 standard Roundel metrics are available through pre-built connectors.

Can I combine Roundel data with other retail media platforms?

Yes, Improvado normalizes Roundel data alongside Amazon DSP, Walmart Connect, Criteo, and other retail media networks using standardized field names and formats. This enables direct performance comparisons across retail advertising platforms. You can build unified dashboards showing total retail media performance and budget allocation efficiency.

Does Improvado support Roundel's data attribution models?

Improvado preserves Roundel's native attribution models while also enabling custom attribution analysis through data transformations. The platform extracts both view-through and click-through conversion data from Target's system. You can apply your own attribution logic or use Roundel's default models in your analysis.

How does Improvado handle Roundel audience data privacy?

Improvado extracts only aggregated audience insights and performance metrics from Roundel, maintaining compliance with Target's privacy policies. No personally identifiable information is transferred through the integration. All data handling follows SOC 2 Type II security standards with encryption in transit and at rest.

What analytics tools work with Roundel data from Improvado?

Improvado delivers Roundel data to Tableau, Power BI, Looker, and custom dashboards built on BigQuery, Snowflake, or Redshift. The platform optimizes data schemas for each destination's requirements. You can also export data to Excel or Google Sheets for ad-hoc analysis.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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