Google Ad Manager Integration | Publisher Revenue Hub
Connect Google Ad Manager and let AI agents query impressions, fill rates, and programmatic revenue across all your ad units and line items.
Key Takeaways Connect Google Ad Manager seamlessly
Improvado connects directly to the Google Ad Manager API to extract comprehensive ad serving and inventory data. Our platform pulls impressions, clicks, revenue, fill rates, and programmatic performance from all your ad units and line items. Data refreshes every hour to keep your publisher analytics current. No manual report generation or data exports needed from the Ad Manager interface.
Unified publisher revenue analytics
Improvado's Marketing Common Data Model standardizes Google Ad Manager metrics alongside data from other ad networks, affiliate programs, and revenue sources. Ad unit performance, CPMs, and fill rates align with traffic data from Google Analytics and content performance metrics. This unified approach gives publishers complete revenue attribution across all monetization channels. Your team can optimize inventory allocation and pricing strategies based on comprehensive performance data.
Data objects and fields Improvado extracts from Google Ad Manager
| Object | Fields |
|---|---|
| Line Item | costType costPerUnit impressionsDelivered clicksDelivered budget status |
| Order | totalImpressionsDelivered totalClicksDelivered status startDateTime endDateTime |
| Creative | size previewUrl impressions clicks CTR |
| Inventory | adUnitId impressions clicks revenue fillRate |
| Reservation | impressions clicks revenue CPM CTR |
From connection to autonomous action in three steps
Connect
Authenticate Google Ad Manager via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Google Ad Manager in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
What teams ask their AI agent about Google Ad Manager
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Optimize ad inventory by analyzing fill rates and CPMs across all ad networks and direct sales
Your AI agent analyzes Google Ad Manager data and delivers actionable insights — automatically, in seconds.
Maximize revenue by combining Ad Manager data with website traffic and content performance
Your AI agent analyzes Google Ad Manager data and delivers actionable insights — automatically, in seconds.
Generate publisher reports showing revenue performance across all monetization channels
Your AI agent analyzes Google Ad Manager data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Ad Manager — it finds revenue gaps
Read
Your agent reads comprehensive Google Ad Manager data including line item performance metrics (impressions, clicks, CTR, eCPM, revenue), inventory reports (fill rate, available impressions, ad unit performance), order and campaign analytics, audience segment breakdowns, geographic and device dimensions, historical trends, and programmatic vs direct-sold comparisons. It accesses Network, Order, Line Item, Creative, and Ad Unit reporting with full dimension and metric granularity.
Write
The agent writes custom exports formatted for your analytics stack, generates scheduled performance reports with your chosen metrics and dimensions, creates executive dashboards with KPI summaries, and builds automated data pipelines to your warehouse or BI platform. It can structure outputs as CSV, JSON, or direct database inserts with configurable refresh schedules.
Monitor
Your agent continuously monitors critical thresholds like fill rate drops below 85%, CTR declines exceeding 20%, revenue pacing behind forecast by 10%+, or inventory shortfalls in high-value ad units. It detects anomalies in delivery patterns, identifies sudden changes in eCPM or viewability rates, and sends real-time alerts to designated channels when performance deviates from expected ranges.
AI agents query impressions, clicks, revenue, fill rates, and CPMs from all ad units and line items. They can identify underperforming inventory, compare programmatic versus direct sales performance, and calculate true yield by combining Ad Manager data with traffic sources. Agents automatically flag when fill rates drop or CPMs decline across specific placements.
| Line Item | CTR | Revenue |
|---|---|---|
| Display Retargeting - Q1 | 3.8% | $284,120 |
| Video Pre-Roll - Brand Awareness | 3.2% | $198,340 |
| Native Content - Engagement | 2.9% | $156,780 |
| Mobile In-App - Acquisition | 2.7% | $132,450 |
| Desktop Banner - Conversion | 2.6% | $75,702 |
Send Google Ad Manager data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Ad Manager as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Google Ad Manager data can Improvado extract?
How often does Google Ad Manager data sync with Improvado?
Can I combine Ad Manager data with other ad networks in reports?
Does the integration support programmatic advertising data?
What destinations work with Google Ad Manager integration?
How does Improvado handle Ad Manager inventory and audience data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Google Ad Manager today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.