Google Ad Manager integration with Improvado
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AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
Since July, 2018, Google Ad Manager combines former DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (DCAE) products. It is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination. Yes, it can be used as an ad server but it also provides a variety of features for managing the sales process of online ads using a publisher's dedicated sales team.
It is a powerfull tool, but not the only tool you can use more effectively with a bit of Improvado assistance.
Connecting Google Analytics to Improvado is simple and straightforward:
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That’s it! Google Analytics is now connected and your data will flow into your visualization tool!
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Improvado helped my team to save time manually downloading and cleaning publisher data for client reporting. It enabled us to spend more time on analyzing performance.
My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need.
If you're managing more than a couple publishers/services or a high-volume of paid advertising campaigns, this service will help a lot in terms of analyzing your performance data. I use Improvado with Tableau, but their out-of-the-box web interface seems adequate for most situations.
Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.
View full reviewImprovado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.
Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.
With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.
The platform makes it easy to set up reporting from multiple sources just the way you want it, do you don't have to worry about it and you can get on with all the other work you have to do!
View full reviewThe platform makes it easy to set up reporting from multiple sources just the way you want it, do you don't have to worry about it and you can get on with all the other work you have to do!
We're bringing all our advertisers' ad data together in a single view, for easier reporting, making it faster to spot trends and optimize on the data.
I like the flexibility of their team/ customization. We're using Improvado for omnichannel campaigns, we needed data in one place at costs that made sense. It works for those data visualization needs.
View full reviewI like the flexibility of their team/ customization. We're using Improvado for omnichannel campaigns, we needed data in one place at costs that made sense. It works for those data visualization needs.
Through Improvado, we have an option to integrate many sources via API and we can add not yet connected partners via gsheets as a workaround if a source is not yet integrated.
View full reviewThrough Improvado, we have an option to integrate many sources via API and we can add not yet connected partners via gsheets as a workaround if a source is not yet integrated.
We also have an option to filter and indivualize on several levels and share indivualized dashboards with any of our clients. Improvado also has a great customer support esp. our AM Valerie and guys from Improvado support chat (Skype) naming Artem as first.
Improvado also helps us on getting rid of manual processes and sheets and pulling strings together in one centralized bi tool. Improvado also has a great visualization and highly customizable tables and it also share indivualized dashboards with any of our clients.
I liked how fast they finished projects and how well they communicated the status of those projects. Many problems were solved using Improvado.
View full reviewI liked how fast they finished projects and how well they communicated the status of those projects.
Many problems were solved using Improvado.
We were able to feed many data sources into Google Data Studio and build fancy reports.
Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.
View full reviewIts amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.
They really have been a major part of our success and the people there are great to work with.
Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.
The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate.
View full reviewThe numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate.
The fact that we can generate a live link to share with the client is extremely useful as well; it's a resource that they can refer back to at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally.
Improvado drastically reduces the man hours spent on reporting. The live link also helps answer clients' questions before they arise. Go for it!
Improvado has the ability to easily access data from multiple data sources and lay the data our quickly and easily for both internal teams and clients.
View full reviewImprovado has the ability to easily access data from multiple data sources and lay the data our quickly and easily for both internal teams and clients. If you are struggling with data integrity and your spending unnecessary hours manually putting together reports, you are doing yourself and your company and clients a disservice. Improvado can solve both these problems so you can be a better strategic partner for your clients.
I like improvado's ability to aggregate data and manipulate as needed. Using the SQL integration was one of my favorites as we can integrate the data into other client reporting platforms such as Data Studio.
View full reviewI like improvado's ability to aggregate data and manipulate as needed. Using the SQL integration was one of my favorites as we can integrate the data into other client reporting platforms such as Data Studio.
We were solving reporting efficiencies in the company, and we've found great benefits with improvado in doing exactly that. It also speed up server times.
