Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your database presents many opportunities to increase your marketing efficacy.
Since July, 2018, Google Ad Manager combines former DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (DCAE) products. It is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination. Yes, it can be used as an ad server but it also provides a variety of features for managing the sales process of online ads using a publisher's dedicated sales team.
It is a powerful tool, but not the only tool you can use more effectively with a bit of Improvado assistance.
Our Google Ad Manager connector is a marketing API integration that will connect your Google Ad Manager account to your preferred marketing tools. This will enable you to automate the process of importing your Google Ad Manager data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales. Once you've set up the integration, our Google Ad Manager connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations. Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
By connecting Google Ad Manager to Improvado, marketers are now able to monitor their campaign performance and gain valuable insights at the deepest level.
With Improvado you can ETL your data in your data warehouse or BI in minutes. Improvado does not require any technical skills to operate. You can sync your data over with just a few clicks.
Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.
With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.
You can explore an extensive overview of the full list of all common report types by providers in Improvado Data Dictionary
This list includes such fields as metrics, properties, dimensions, etc.
Talk to our experts to get more details on it.
Auditing procedure that ensures secure management of data.
Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms