Google Ad Manager Integration | Publisher Revenue Hub
Ad inventory, fill rates, and revenue data from Google Ad Manager connects to your warehouse. Build unified publisher performance reports.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Google Ad Manager seamlessly
Improvado connects directly to the Google Ad Manager API to extract comprehensive ad serving and inventory data. Our platform pulls impressions, clicks, revenue, fill rates, and programmatic performance from all your ad units and line items. Data refreshes every hour to keep your publisher analytics current. No manual report generation or data exports needed from the Ad Manager interface.
From connection to autonomous action in three steps
Connect
Authenticate Google Ad Manager via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Google Ad Manager performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from Google Ad Manager
Since July, 2018, Google Ad Manager combines former DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (DCAE) products. It is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination. Yes, it can be used as an ad server but it also provides a variety of features for managing the sales process of online ads using a publisher's dedicated sales team.
It is a powerful tool, but not the only tool you can use more effectively with a bit of Improvado assistance.
Our Google Ad Manager connector is a marketing API integration that will connect your Google Ad Manager account to your preferred marketing tools. This will enable you to automate the process of importing your Google Ad Manager data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales. Once you've set up the integration, our Google Ad Manager connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations. Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
Unified publisher revenue analytics
Improvado's Marketing Common Data Model standardizes Google Ad Manager metrics alongside data from other ad networks, affiliate programs, and revenue sources. Ad unit performance, CPMs, and fill rates align with traffic data from Google Analytics and content performance metrics. This unified approach gives publishers complete revenue attribution across all monetization channels. Your team can optimize inventory allocation and pricing strategies based on comprehensive performance data.
What teams ask their AI agent about Google Ad Manager
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Optimize ad inventory by analyzing fill rates and CPMs across all ad networks and direct sales
Your AI agent analyzes Google Ad Manager data and delivers actionable insights — automatically, in seconds.
Maximize revenue by combining Ad Manager data with website traffic and content performance
Your AI agent analyzes Google Ad Manager data and delivers actionable insights — automatically, in seconds.
Generate publisher reports showing revenue performance across all monetization channels
Your AI agent analyzes Google Ad Manager data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Google Ad Manager — it acts on it
Read
Pull metrics, dimensions, and trends from Google Ad Manager — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Google Ad Manager through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Google Ad Manager data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Ad Manager as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Google Ad Manager today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.