Google Ad Manager integration with Improvado

Since July, 2018, Google Ad Manager combines former DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (DCAE) products. It is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination. Yes, it can be used as an ad server but it also provides a variety of features for managing the sales process of online ads using a publisher's dedicated sales team.

It is a powerful tool, but not the only tool you can use more effectively with a bit of Improvado assistance.

Our Google Ad Manager connector is a marketing API integration that will connect your Google Ad Manager account to your preferred marketing tools. This will enable you to automate the process of importing your Google Ad Manager data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales. Once you've set up the integration, our Google Ad Manager connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations. Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.

By connecting Google Ad Manager to Improvado, marketers are now able to monitor their campaign performance and gain valuable insights at the deepest level.

• Go beyond the Google Ad Manager dashboards and ask any question you want about your advertising data.
• Calculate your total spend across all of your campaigns.
• Analyze how each of your campaigns have performed based on any parameter.
• Combine data from your website, mobile app or servers with your Google Ad Manager data to analyze multi-step conversion paths.

With Improvado you can ETL your data in your data warehouse or BI in minutes. Improvado does not require any technical skills to operate. You can sync your data over with just a few clicks.

• 300+ Connectors to empower your marketing team;
• Upload analysis-ready data directly to your data warehouses ETL;
• Visualize marketing reports using your favorite BI (business intelligence) tools;
• Our support team is always available to help you along the way. We also have helpful tutorials and templates to assist you.