Instagram Ads Data Integration | Social Advertising Analytics

Improvado connects to Instagram Ads via OAuth 2.0 through Meta for Developers, requiring a Meta Business account and ad account access token. Setup takes approximately 5 minutes: you authorize Improvado's app, select ad accounts, and configure sync preferences. The connector uses Instagram Graph API (v21.0) integrated with Meta's Marketing API to extract campaign, ad set, ad, and insights data. Historical backfill covers up to 37 months of performance data, subject to Meta's data retention policies.

Improvado extracts Ad Accounts, Campaigns, Ad Sets, Ads, Insights, Audiences, Placements (Feed, Stories, Reels, Explore), and Creatives. Key metrics include impressions, reach, clicks, CTR, CPC, CPM, spend, conversions, conversion value, cost per conversion, frequency, engagement (likes, comments, shares, saves), Story views, Reel plays and average watch time, audience demographics (age, gender, location, device), inline link clicks, quality ranking, and Shopping performance (catalog sales, product views). Data refreshes hourly by default, with support for custom sync schedules (15-minute, daily, weekly) based on your reporting needs.

Instagram Ads data refreshes hourly by default, leveraging Meta's Marketing API near-real-time capabilities for recent campaign activity. Improvado's connector supports incremental syncs to minimize API quota usage and ensure fresh data for AI agent queries. You can configure custom refresh schedules (15-minute for real-time optimization, daily for reporting dashboards, or weekly for historical analysis) and trigger manual syncs on-demand via the Improvado dashboard or API. SLA guarantees data availability within 15 minutes of the scheduled sync window.

Yes. The AI agent can pause or activate campaigns, ad sets, and ads; adjust budgets and bid strategies; update audience targeting parameters; duplicate high-performing creatives; and modify ad schedules — all through Meta's Marketing API. Write-back actions execute with rate-limit handling, automatic retries, and validation checks to prevent accidental overspend or targeting errors. Every change is logged in Improvado's audit trail with user attribution, timestamp, approval workflow status, and rollback capability. Role-based access controls ensure only authorized users can approve budget or targeting modifications.

Yes. Improvado is SOC 2 Type II certified, HIPAA-compliant, and GDPR-ready, ensuring enterprise-grade security for your Instagram Ads campaign and audience data. All data in transit is encrypted via TLS 1.2+, and data at rest uses AES-256 encryption. OAuth tokens and API credentials are stored in Improvado's secure credential vault with role-based access controls, automatic token refresh, and audit logging for every access event. Improvado never stores raw user PII from Instagram audiences; only aggregated, anonymized demographic breakdowns are retained.

Improvado maps Instagram Ads campaign, ad set, ad, and insights data to its Common Data Model, automatically harmonizing spend, conversions, and audience metrics with Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, and 1,000+ marketing, sales, and analytics sources. You can compare Instagram Reels performance against YouTube Shorts, attribute revenue to Instagram campaigns alongside Google Analytics e-commerce data, and analyze cross-platform audience overlap using unified demographic breakdowns — all in a single data warehouse queryable by your AI agent.