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Keyword positions, SERP data, and competitor tracking delivered to your BI stack. Combine SEO performance with traffic and revenue metrics seamlessly.
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Improvado integrates with Nightwatch API to extract SEO performance data, keyword rankings, and search visibility metrics automatically. The connection captures daily ranking positions, SERP features, local search performance, and competitor analysis data from your SEO monitoring campaigns. Data syncs run on scheduled intervals to track ranking fluctuations and organic search trends. Your Nightwatch insights flow continuously into BigQuery, Snowflake, Redshift, or other analytics destinations.
Improvado normalizes Nightwatch data using the Marketing Common Data Model (MCDM), ensuring consistent search metrics across all your marketing platforms. Combine organic keyword performance with paid search campaigns, social media, and 500+ other marketing channels in unified dashboards. MCDM standardization enables correlation analysis between SEO rankings and overall marketing performance. Compare organic search visibility against paid campaign reach and social media engagement.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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