Zemanta Data Integration | Content Marketing ROI

Connect Zemanta and let AI agents query native ad performance, content engagement metrics, and audience data across campaigns.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Zemanta

Show me campaigns with ROAS below 2.5x in the last 7 days

Found 8 campaigns underperforming your target. Total spend: $18,340 with average ROAS of 1.87x. Top spender is Q1-Retargeting-Desktop at $4,220 spend, 1.62x ROAS.

Pause the bottom 3 campaigns and reallocate their budget to campaigns above 4x ROAS

Paused 3 campaigns (saving $1,840/day) and increased budgets on 5 high-performers. New weighted average ROAS projected at 3.21x. All changes logged in audit trail.

Trusted by data-driven teams

1,000+

Integrations

200+

Zemanta Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Zemanta to your data warehouse

Improvado connects directly to Zemanta's API to extract campaign performance data, audience metrics, and content engagement statistics. The platform automatically pulls metrics like CTR, CPC, impressions, and conversion data from your native advertising campaigns. Data refreshes run on customizable schedules, ensuring your analytics remain current without manual intervention. Setup requires only API credentials and takes minutes to configure.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Zemanta API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Zemanta through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified native advertising analytics

Improvado transforms Zemanta data using the Marketing Common Data Model (MCDM) to standardize metrics across all your advertising platforms. Campaign names, audience segments, and performance indicators align with data from Facebook, Google, and other channels. This normalization enables accurate cross-platform analysis and eliminates data silos. Compare Zemanta's native advertising performance against display, search, and social campaigns in unified dashboards.

Zemanta API v1 · API key · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Zemanta

Object	Fields
Campaign	spend impressions clicks conversions CPC status budget
Ad Group	bids impressions clicks spend CTR
Ad	format impressions clicks spend engagement_rate
Publisher	impressions clicks spend conversions eCPM

How it works

From connection to autonomous action in three steps

Connect

Connect your Zemanta account via OAuth in seconds. Improvado automatically normalizes campaign data, spend, impressions, clicks, and conversions alongside 1000+ marketing sources into one unified schema.

Ask

Ask questions in plain English about Zemanta performance: campaign-level ROAS, cost per conversion, impression delivery, click-through rates, and budget pacing—all surfaced instantly by the AI agent.

Act

Take action directly in Zemanta: pause underperforming campaigns, adjust daily budgets, duplicate high-performers, update bid strategies, and reallocate spend. Every write operation is logged, governed, and auditable in your compliance dashboard.

Use Cases

What teams ask their AI agent about Zemanta

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Zemanta native ads against Facebook and Google display campaigns in unified reports

Your AI agent analyzes Zemanta data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min

Improvado Agent Cross-channel

Optimize content promotion budgets by analyzing Zemanta performance across audience segments

Your AI agent analyzes Zemanta data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive reports showing native advertising ROI alongside other marketing channels

Your AI agent analyzes Zemanta data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min

AI Agent Access

Your agent doesn't just read Zemanta — it optimizes content promotion budgets

Read

Pull campaign performance metrics including spend, impressions, clicks, conversions, ROAS, CTR, CPC, and CPM. Access ad group breakdowns, creative performance, audience targeting data, and budget pacing across all active campaigns.

Write

Update campaign budgets and bid strategies, pause or activate campaigns and ad groups, duplicate top performers, adjust targeting parameters, and reallocate spend between campaigns—all through natural language commands.

Monitor

Set alerts for ROAS drops below thresholds, budget overspend warnings, conversion rate anomalies, impression delivery issues, and campaign pacing problems. Get Slack notifications when Zemanta performance deviates from your targets.

AI agents query CTR, CPC, impressions, and conversion data from Zemanta native advertising campaigns. They analyze which content types and audience segments perform best compared to Facebook and Google display ads. Agents identify opportunities to reallocate budget from underperforming native placements to higher-converting channels.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Zemanta

You

Show top 5 Zemanta campaigns by conversions last 14 days

Top Performers

Campaign	Conversions	ROAS
Spring-Promo-Mobile	1,247	4.82x
Brand-Awareness-Desktop	1,019	3.94x
Retarget-Engaged-Users	891	5.31x
Holiday-Launch-Video	743	3.67x
Lookalike-Tier1	682	4.15x

5 campaigns · 4,582 conversions · avg 4.38x ROAS

You

Increase daily budget by 25% for campaigns above 4.5x ROAS

Budgets Updated

+$780/day to 2 campaigns

Destinations

Send Zemanta data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Zemanta as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Zemanta metrics does Improvado extract?

Improvado extracts campaign performance metrics including impressions, clicks, CTR, CPC, conversions, and spend data. The platform also pulls audience demographics, content engagement metrics, and publisher performance data. Custom metrics and dimensions are supported based on your Zemanta account configuration.

How often does Zemanta data refresh in Improvado?

Data refreshes can be scheduled hourly, daily, or at custom intervals based on your reporting needs. Most clients set daily refreshes for campaign data and weekly refreshes for audience insights. Real-time data pulls are available for time-sensitive campaigns.

Can I combine Zemanta data with other advertising platforms?

Yes, Improvado's MCDM standardizes Zemanta metrics with data from Google Ads, Facebook, LinkedIn, and 500+ other platforms. This enables unified reporting and accurate cross-channel performance comparison. All data flows into your chosen warehouse or BI tool for consolidated analysis.

What destinations support Zemanta data from Improvado?

Zemanta data can be loaded into BigQuery, Snowflake, Redshift, Azure Synapse, and other major data warehouses. BI tools like Tableau, Power BI, and Looker receive data directly for immediate visualization. Custom destinations are available through API endpoints.

Does Improvado handle Zemanta API rate limits?

Yes, Improvado automatically manages API rate limits and retry logic for Zemanta connections. The platform queues requests during peak times and optimizes data extraction to prevent API errors. Failed requests are automatically retried with exponential backoff.

How long does Zemanta integration setup take?

Initial setup takes 15-30 minutes and requires your Zemanta API credentials. Improvado's team can assist with configuration and data mapping during onboarding. Data begins flowing within hours of connection approval.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Zemanta today

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