Botify + Improvado: SEO Data Intelligence
Connect Botify and let AI agents query crawl data, indexability issues, and site structure alongside organic traffic from 1,000+ other sources.
Key Takeaways Connect Botify integration seamlessly
Improvado connects to Botify's API to extract crawl data, technical SEO metrics, and site performance insights automatically. The integration captures page crawl results, indexability issues, site structure data, and organic search performance metrics. Data refreshes every 12 hours to align with Botify's crawl schedules and provide current SEO insights. Setup requires Botify API credentials and completes in 12 minutes.
Unified SEO data across marketing channels
Improvado normalizes Botify data using the Marketing Common Data Model (MCDM) for comprehensive digital marketing analysis. Technical SEO metrics, crawl insights, and performance data align with Google Analytics, Search Console, and other marketing platforms. This standardization enables correlation analysis between technical SEO health and organic traffic performance. Marketing teams can identify SEO issues impacting campaign performance without switching between tools.
Data objects and fields Improvado extracts from Botify
| Object | Fields |
|---|---|
| Crawl | url http_code depth crawl_date load_time |
| Pages | visits active_pages compliant indexable seo_score |
| Links | internal_links external_links inlinks_internal follow nofollow |
| Segments | segment_name pages_count visits_organic impressions clicks |
| Logs | timestamp user_agent status_code response_time googlebot_visits |
From connection to autonomous action in three steps
Connect
Connect Botify via OAuth. Grant read access to crawl data, log files, and segment analytics, plus write access for crawl configuration and sitemap management.
Ask
Ask questions like 'which orphan pages have backlinks?' or 'show me pages with declining crawl frequency but rising external links' or 'what percentage of my crawl budget goes to low-value pages?'
Act
The agent updates robots.txt rules, adjusts crawl priority settings, submits targeted sitemaps, creates internal link recommendations, and triggers re-crawls for specific URL segments based on performance data.
What teams ask their AI agent about Botify
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Correlate Botify technical SEO metrics with Google Analytics organic traffic performance
Your AI agent analyzes Botify data and delivers actionable insights — automatically, in seconds.
Monitor site health and identify indexability issues affecting search visibility
Your AI agent analyzes Botify data and delivers actionable insights — automatically, in seconds.
Generate executive SEO reports with crawl data and performance trend analysis
Your AI agent analyzes Botify data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Botify — it diagnoses SEO issues in real-time
Read
Reads crawl frequency data, log file analysis, page segment performance, indexability status, internal link structure, crawl budget allocation, orphan page reports, and technical SEO health metrics across your entire site architecture.
Write
Writes crawl configuration updates, robots.txt modifications, sitemap submissions, internal linking instructions, URL priority adjustments, and re-crawl requests for specific page segments or URL patterns.
Monitor
Monitors crawl rate changes, indexability drops, orphan page growth, crawl budget waste on low-value URLs, segment-level traffic shifts, and technical SEO issues that impact search visibility.
AI agents query crawl results, indexability errors, and site structure data directly from Botify. They correlate technical SEO metrics with Google Analytics traffic patterns to identify which crawl issues impact rankings. Agents automate root-cause analysis by cross-referencing page performance across your entire marketing stack.
| Page Segment | Sessions Lost | Change |
|---|---|---|
| /products/industrial-equipment/ | 12,400 | -34% |
| /products/safety-gear/ | 8,900 | -29% |
| /resources/guides/ | 6,200 | -41% |
| /products/power-tools/ | 5,800 | -22% |
| /solutions/contractors/ | 4,100 | -38% |
Send Botify data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Botify as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Botify data can Improvado extract?
How often does Botify data refresh in the integration?
Can I combine Botify data with Google Search Console?
Which analytics platforms support Botify data?
Does the integration include page-level SEO metrics?
Can I track SEO performance trends with Botify data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Botify today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.