Botify + Improvado: SEO Data Intelligence
Extract crawl data, technical SEO metrics, and organic search performance from Botify. Send results to Tableau or BigQuery for traffic optimization.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Botify integration seamlessly
Improvado connects to Botify's API to extract crawl data, technical SEO metrics, and site performance insights automatically. The integration captures page crawl results, indexability issues, site structure data, and organic search performance metrics. Data refreshes every 12 hours to align with Botify's crawl schedules and provide current SEO insights. Setup requires Botify API credentials and completes in 12 minutes.
From connection to autonomous action in three steps
Connect
Authenticate Botify via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Botify performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified SEO data across marketing channels
Improvado normalizes Botify data using the Marketing Common Data Model (MCDM) for comprehensive digital marketing analysis. Technical SEO metrics, crawl insights, and performance data align with Google Analytics, Search Console, and other marketing platforms. This standardization enables correlation analysis between technical SEO health and organic traffic performance. Marketing teams can identify SEO issues impacting campaign performance without switching between tools.
What teams ask their AI agent about Botify
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Correlate Botify technical SEO metrics with Google Analytics organic traffic performance
Your AI agent analyzes Botify data and delivers actionable insights — automatically, in seconds.
Monitor site health and identify indexability issues affecting search visibility
Your AI agent analyzes Botify data and delivers actionable insights — automatically, in seconds.
Generate executive SEO reports with crawl data and performance trend analysis
Your AI agent analyzes Botify data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Botify — it acts on it
Read
Pull metrics, dimensions, and trends from Botify — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Botify through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Botify data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Botify as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Botify today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.