Data sources
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Botify

Botify + Improvado: SEO Data Intelligence

Extract crawl data, technical SEO metrics, and organic search performance from Botify. Send results to Tableau or BigQuery for traffic optimization.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Botify integration seamlessly

Improvado connects to Botify's API to extract crawl data, technical SEO metrics, and site performance insights automatically. The integration captures page crawl results, indexability issues, site structure data, and organic search performance metrics. Data refreshes every 12 hours to align with Botify's crawl schedules and provide current SEO insights. Setup requires Botify API credentials and completes in 12 minutes.

Botify Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Unified Data

Unified SEO data across marketing channels

Improvado normalizes Botify data using the Marketing Common Data Model (MCDM) for comprehensive digital marketing analysis. Technical SEO metrics, crawl insights, and performance data align with Google Analytics, Search Console, and other marketing platforms. This standardization enables correlation analysis between technical SEO health and organic traffic performance. Marketing teams can identify SEO issues impacting campaign performance without switching between tools.

Your sources
Botify + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Use Cases

What users ask their Botify integration

Cross-channel
Correlate Botify technical SEO metrics with Google Analytics organic traffic performance
7 hrs → 30 min
Budget optimization
Monitor site health and identify indexability issues affecting search visibility
Manual → auto
Executive reporting
Generate executive SEO reports with crawl data and performance trend analysis
5 hrs → 25 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Botify data can Improvado extract?
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Improvado extracts crawl data, technical SEO metrics, indexability issues, and site structure insights from Botify. The integration captures page-level data including load times, status codes, internal linking, and content analysis. Historical crawl data enables trend analysis and SEO performance tracking over time.
How often does Botify data refresh in the integration?
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Botify data refreshes every 12 hours to align with typical crawl schedules and data availability. You can adjust refresh frequency based on your site's crawl frequency and reporting needs. The integration automatically detects new crawl data and updates accordingly.
Can I combine Botify data with Google Search Console?
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Yes, Improvado normalizes Botify technical data with Google Search Console performance metrics for comprehensive SEO analysis. You can correlate crawl issues with search visibility and click-through rates. The integration enables unified SEO dashboards combining technical and performance data.
Which analytics platforms support Botify data?
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Botify data flows to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. The integration maintains page-level relationships and site structure hierarchies across all destinations. Custom field mapping accommodates specific SEO reporting requirements.
Does the integration include page-level SEO metrics?
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Yes, the integration extracts page-level crawl data including load times, status codes, meta tags, and content metrics from Botify. You can analyze individual page performance and identify specific technical issues. Data includes internal linking structure and content optimization opportunities.
Can I track SEO performance trends with Botify data?
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Yes, the integration maintains historical crawl data for trend analysis and performance tracking over time. You can monitor improvements in site health, indexability, and technical SEO metrics. Improvado enables correlation analysis between SEO changes and organic traffic performance.