Extract All Your Marketing Data from Dynamic Yield
Dynamic Yield is an optimization platform that helps companies to build and test personalized, optimized, and synchronized digital customer experiences. By doing this, companies are able to increase their revenue and gain a sustainable competitive advantage in the marketplace.
It’s an open and flexible platform that allows companies to eliminate siloed systems and use customer data to build a cohesive end engaging customer journey. As such, it offers companies the ability to build customer segments, and features capabilities like personalization, testing, and product recommendations.
Benefits of Integration
• Companies can unify and import data across all their digital and offline sources and use it to improve their marketing ecosystem. This gives companies the ability to gain insights from this data.
• With this data, companies can build complex segmentation and targeting strategies to identify and target high-value customers.
• Companies can improve engagement with product and content recommendations, which leads to better customer experiences.
• Companies can test their customer experience on various channels, which leads to an improved customer journey and a consistent user experience.
Our Dynamic Yield connector is a marketing API integration that will connect your Dynamic Yield account to your preferred marketing tools. This will enable you to automate the process of importing your Dynamic Yield data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.
Once you've set up the integration, our Dynamic Yield connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.