Adform Integration

Adform Integration for Programmatic Campaign Analysis

Pull DSP campaign data including impressions, clicks, and audience targeting metrics. Send programmatic performance data to Snowflake for deeper insights.

A
Improvado Agent
Connected to Adform
What's our Adform performance this month vs last?
This month's blended ROAS is 4.2x, up from 3.8x last month (+10.5%).

Top performer: Brand campaigns at 8.1x ROAS.
Pause any ad groups under 1.5x ROAS
Found 7 ad groups below threshold. Pausing now — estimated savings: $12,400/mo.
1,000+
Integrations
200+
Adform Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Trusted by ASUS Activision SXSW Dentsu Havas GroupM
Key Takeaways

Connect Adform to your data warehouse

Improvado connects to Adform's API to extract programmatic advertising data including campaign performance, creative metrics, and audience insights automatically. The platform retrieves data from Adform DSP and DMP on your specified schedule. Campaign data, impression metrics, and conversion tracking flow directly into destinations like Snowflake, BigQuery, or Tableau. Connection setup requires only API credentials—no custom development needed.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Adform API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Adform through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
How it works

From connection to autonomous action in three steps

1

Connect

Authenticate Adform via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

2

Ask

Your AI agent queries Adform performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

3

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

About this integration

Extract All Your Marketing Data from Adform

Our Adform connector is a marketing API integration that will connect your Adform account to your preferred marketing tools. This will enable you to automate the process of importing your Adform data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.

Once you've set up the integration, our Adform connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.

Integration details

Unified programmatic data across platforms

Adform data gets standardized through Improvado's Marketing Common Data Model alongside other advertising platforms. Programmatic campaign performance aligns with Google Ads, Facebook, and other media channels in unified dashboards. Cross-platform analysis reveals how Adform programmatic campaigns perform against direct media buys and social advertising. Your team can compare cost per acquisition across all channels using consistent metrics.

Use Cases

What teams ask their AI agent about Adform

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

A
Improvado Agent Analysis

Compare programmatic performance across Adform, DV360, and Amazon DSP campaigns

Your AI agent analyzes Adform data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min
A
Improvado Agent Cross-channel

Optimize audience targeting by combining Adform DMP data with CRM segments

Your AI agent analyzes Adform data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Track programmatic attribution from impression to conversion in executive reports

Your AI agent analyzes Adform data and delivers actionable insights — automatically, in seconds.

7 hrs → 25 min
AI Agent Access

Your agent doesn't just read Adform — it acts on it

Read

Pull metrics, dimensions, and trends from Adform — across every account and campaign. Your AI handles the query.

Write

Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.

Monitor

Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.

Query, write, and monitor Adform through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado MCP — Adform
> Show top 5 campaigns by performance this month
Campaign Spend ROAS
Brand — Exact $4,200 8.1x
Non-Brand $12,800 4.7x
Retargeting — 30d $3,100 4.2x
Competitor $8,400 3.1x
DSA — Blog $2,600 2.8x
5 campaigns • $31,100 total spend • avg 4.6x ROAS
> Pause all ad groups below 1.5x ROAS
✓ 7 ad groups paused • est. savings $12,400/mo
Destinations

Send Adform data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage.

Snowflake
BigQuery
Redshift
Databricks
Power BI
Tableau
Looker Studio
Google Sheets
Domo
Excel
Q Qlik
S3 Amazon S3
Metabase
Grafana
PostgreSQL
Azure SQL
SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Adform as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Improvado extracts campaign performance, creative metrics, audience data, conversion tracking, and programmatic inventory data from Adform DSP and DMP. The platform pulls both summary and granular reporting data.

Put an AI agent on your Adform today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.