GrowSurf Data Integration — Referral Program Analytics

Improvado connects to GrowSurf via its REST API, typically completing setup in under 10 minutes. Authentication uses API credentials from your GrowSurf account settings. Once connected, Improvado backfills historical referral data including advocates, conversions, and reward fulfillment records. The connector automatically pulls campaign configurations, referral links, and performance metrics, with webhook support for real-time event notifications as referrals convert.

Improvado extracts referral program objects including advocates with referral link performance, referred users with conversion status, campaign configurations, and reward fulfillment records. Each referral includes conversion events (signups, purchases, demos, subscriptions), milestone achievements, fraud prevention flags, and attribution metrics like lead source percentage and ARR contribution. The connector also pulls ROI calculations, tiered reward structures, event-based qualification rules, and integration status with connected CRMs and billing platforms. Data syncs via webhooks for near-real-time updates.

GrowSurf data refreshes in near-real-time via webhook events for referral conversions, advocate signups, and reward fulfillment. Improvado listens for these events continuously, delivering updates within seconds of occurrence. Campaign performance metrics and aggregate statistics sync every 15 minutes to capture the latest ROI, conversion rates, and attribution data. You can also trigger manual syncs at any time through the Improvado dashboard to pull the most current referral program state.

Yes, your AI agent can write back to GrowSurf to optimize referral programs. It can update reward tiers and amounts, modify campaign rules and qualification logic, fulfill rewards based on custom milestones, flag or unflag referrals for fraud review, and adjust event-based triggers. The agent can also create new campaigns, update advocate profiles, and sync referral data to connected CRMs and marketing tools. Every write action is validated and logged in an immutable audit trail showing what changed, when, which agent executed it, and the business rationale.

Yes, Improvado is SOC 2 Type II certified and compliant with GDPR, CCPA, and HIPAA standards. All GrowSurf data is encrypted in transit via TLS 1.3 and at rest using AES-256 encryption. API credentials are stored in a secure vault with role-based access controls and automatic rotation policies. Advocate and referral data, including personal information and reward details, is processed in compliance with privacy regulations. Improvado never shares your GrowSurf data with third parties and maintains comprehensive audit logs of all access and modifications.

Improvado maps GrowSurf referral data to a Common Data Model that unifies customer acquisition metrics across 1,000+ sources. Your agent can correlate referral conversions with CRM deal stages, email engagement, paid ad performance, and product usage data to measure word-of-mouth impact on the full customer journey. For example, analyze how referral-sourced leads compare to paid channels by combining GrowSurf advocate performance with Google Ads spend, Salesforce pipeline value, and Stripe revenue. All platforms share standardized schemas for seamless cross-channel attribution.