Integrate Amazon Athena — Query at Scale
Run complex analytics queries on massive datasets stored in S3 via Athena. Results flow seamlessly into Looker, Grafana, or your existing reporting stack.
Top performer: Brand campaigns at 8.1x ROAS.
Connect marketing data to Amazon Athena
Improvado connects your marketing platforms to Amazon Athena through secure API integrations. Extract data from Google Ads, Facebook, LinkedIn, and 500+ other sources automatically. Set up custom refresh schedules to keep your Athena data lake current. Our pre-built connectors handle authentication, rate limiting, and data extraction without manual configuration.
From connection to autonomous action in three steps
Connect
Authenticate Amazon Athena via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Amazon Athena performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified data structure for Athena analytics
Improvado normalizes all marketing data using our Marketing Common Data Model before loading into Athena. Campaign metrics, audience data, and conversion events follow consistent naming conventions across platforms. Query unified datasets with SQL instead of managing separate data formats. Run cross-platform analysis on standardized tables with matching field names and data types.
What teams ask their AI agent about Amazon Athena
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Analyze cross-channel campaign performance across Google Ads, Facebook, and LinkedIn in Athena
Your AI agent analyzes Amazon Athena data and delivers actionable insights — automatically, in seconds.
Calculate true ROAS by combining ad spend data with CRM revenue data in serverless queries
Your AI agent analyzes Amazon Athena data and delivers actionable insights — automatically, in seconds.
Build executive dashboards with Athena as the data source for real-time marketing metrics
Your AI agent analyzes Amazon Athena data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Amazon Athena — it acts on it
Read
Pull metrics, dimensions, and trends from Amazon Athena — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Amazon Athena through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Amazon Athena data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Amazon Athena as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Amazon Athena today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.