Data sources
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Amazon Athena

Integrate Amazon Athena — Query at Scale

Run complex analytics queries on massive datasets stored in S3 via Athena. Results flow seamlessly into Looker, Grafana, or your existing reporting stack.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect marketing data to Amazon Athena

Improvado connects your marketing platforms to Amazon Athena through secure API integrations. Extract data from Google Ads, Facebook, LinkedIn, and 500+ other sources automatically. Set up custom refresh schedules to keep your Athena data lake current. Our pre-built connectors handle authentication, rate limiting, and data extraction without manual configuration.

Amazon Athena Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Amazon Athena + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified data structure for Athena analytics

Improvado normalizes all marketing data using our Marketing Common Data Model before loading into Athena. Campaign metrics, audience data, and conversion events follow consistent naming conventions across platforms. Query unified datasets with SQL instead of managing separate data formats. Run cross-platform analysis on standardized tables with matching field names and data types.

Use Cases

What users ask their Amazon Athena integration

Cross-channel
Analyze cross-channel campaign performance across Google Ads, Facebook, and LinkedIn in Athena
6 hrs → 20 min
Budget optimization
Calculate true ROAS by combining ad spend data with CRM revenue data in serverless queries
Manual → auto
Executive reporting
Build executive dashboards with Athena as the data source for real-time marketing metrics
12 hrs → 1 hr
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How does Improvado connect to Amazon Athena?
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Improvado loads transformed marketing data directly into your S3 buckets in Athena-compatible formats like Parquet or JSON. You configure your AWS credentials and S3 bucket location in Improvado's interface. Data appears in Athena automatically after each scheduled refresh.
What marketing data can I analyze in Amazon Athena?
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Improvado extracts campaign performance, ad spend, impressions, clicks, conversions, and audience data from 500+ platforms. This includes Google Ads, Facebook Ads, LinkedIn, TikTok, Amazon DSP, and programmatic platforms. All data follows the same schema in Athena for consistent querying.
Can I customize data refresh schedules for Athena?
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Yes, set custom refresh intervals from every 15 minutes to daily for each data source. Improvado automatically extracts new data and updates your Athena tables based on your schedule. You can also trigger manual refreshes when needed for urgent analysis.
Does Improvado handle Athena table partitioning?
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Improvado automatically partitions data by date when loading to S3 for optimal Athena query performance. Large datasets are organized by year, month, and day to reduce scan costs. You can also request custom partitioning schemes based on your analysis patterns.
What file formats does Improvado use for Athena?
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Improvado loads data in Parquet format by default for fast queries and lower costs. JSON and CSV formats are also available if your analysis requires them. All formats include proper schema definitions for automatic table creation in Athena.
How much does Amazon Athena integration cost?
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Athena integration is included in all Improvado plans at no additional cost. You only pay standard AWS charges for S3 storage and Athena query processing. Contact our team for volume-based pricing if you're processing large datasets daily.