Adobe Experience Platform Data Integration — Unified Customer Profiles

Improvado connects to Adobe Experience Platform via OAuth 2.0 authentication using JWT or Client Credentials through Adobe Identity Management Service (IMS). Setup typically completes in 15–20 minutes, including sandbox and organization scoping. Historical datasets, profiles, and segments backfill from your specified start date, and real-time streaming ingestion begins immediately after connection, syncing profile updates and behavioral events with sub-minute latency.

Improvado extracts Real-Time Customer Profiles (unified person entities with identityMap), XDM datasets (batched records in Experience Data Model format), audience segments (segmentDefinition objects with membership counts), behavioral events (web.interactions, commerce.purchases, eventTime), schemas (fieldGroups and fieldPaths), and AI-driven predictive scores (e.g., churnProbability via Sensei). Key fields include ECID, email, CRMID, profile.updatedDate, segment size, and computed metrics. Data refreshes in real time for streaming sources and hourly/daily for batch connectors.

Adobe Experience Platform data syncs in real time for streaming ingestion (seconds to minutes latency for live profiles and segments) and on hourly or daily schedules for batch datasets from sources like BigQuery, Snowflake, and S3. Improvado mirrors this cadence, with typical profile update latency under 2 minutes and batch dataset refreshes aligned to your AEP ingestion schedule. You can trigger manual syncs on demand via the Improvado UI or API to pull the latest segment memberships and profile attributes.

Yes. Your AI agent can write segment definition updates, append computed attributes to Real-Time Customer Profiles, schedule batch ingestion jobs, and activate audiences to destinations via Adobe Experience Platform APIs (v1). For example, Claude can refine a segment's filter criteria, add a propensity score field to profiles, or trigger an audience export to Adobe Advertising DSP. All write operations use OAuth 2.0 authentication and are recorded in a tamper-proof audit log, ensuring compliance with data governance policies and GDPR requirements.

Yes. Improvado is SOC 2 Type II certified and compliant with GDPR, HIPAA, and CCPA standards. All Adobe Experience Platform credentials (OAuth tokens, API keys) are stored in an encrypted vault, and data in transit is protected with TLS 1.3. Customer profiles, identity maps, and behavioral events are encrypted at rest in Improvado's infrastructure. Role-based access controls ensure only authorized users and AI agents can query or mutate AEP data, and every API call is logged for audit and compliance purposes.

Improvado maps Adobe Experience Platform profiles and segments into a Common Data Model, unifying them with data from Google Analytics, Salesforce, HubSpot, Facebook Ads, and 1,000+ other sources. Your AI agent can correlate AEP Real-Time Customer Profiles with CRM deal stages, compare segment conversion rates across ad platforms, or enrich XDM behavioral events with email engagement metrics. All data lives in a single schema, enabling cross-platform queries like <em>Show me high-churn-probability customers who haven't opened an email in 14 days</em> without custom SQL.