Automated File Connection

Adobe Experience Platform Data Integration — Unified Customer Profiles

Connect Adobe Experience Platform through scheduled exports by email, SFTP or S3. Your AI agent reads unified customer profiles, XDM schemas, segments, and behavioral events — then correlates with cross-channel insights from 1,400+ data sources.

1,400+ data sources
Any warehouse or BI tool

improvado.io/agent · Adobe Experience Platform

Improvado Agent

Connected to Adobe Experience Platform

Which customer segments have churn probability above 0.7 and what are their top engagement channels?

High-Risk Churn segment: 4,230 profiles, avg churn score: 0.82. Top channels: Email (38% engagement), Mobile App (29%), Web (21%). Last touchpoint avg: 18 days ago.

How many of these profiles have no purchase in 60 days? Alert me in Slack if that count grows.

Done — 3,890 profiles match. Alert set: you'll get a Slack message whenever a new AEP export shows the count growing.

Trusted by data-driven teams

1,400+

Data sources

200+

Adobe Experience Platform Fields

99.9%

SLA Uptime

Pipelines to maintain

SOC 2

Type II

Key Takeaways

What your AI agent extracts from Adobe Experience Platform

Improvado pulls Real-Time Customer Profiles, XDM datasets, audience segments, behavioral events (web interactions, commerce purchases), identity maps (ECID, email, CRMID), and AI-driven predictive scores from Adobe Experience Platform. Your agent accesses unified 360° profiles stitching web, mobile, social, and offline touchpoints, refreshed on your export schedule. All profile attributes, segment memberships, and computed metrics flow into a single schema alongside your ad platforms, CRM, and analytics tools.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Adobe Experience Platform exports

Refreshed on your schedule Each new export loads automatically. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,400+ data sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query and monitor Adobe Experience Platform through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

Automated file delivery Exports arrive by email, SFTP or S3 on your schedule. Columns are mapped automatically.

Zero ongoing maintenance No connector to build or maintain. Your team focuses on analysis.

Integration Details

Complete Customer Data Platform Integration

Improvado pulls Real-Time Customer Profiles, XDM datasets, audience segments, behavioral events, identity maps, and predictive scores from Adobe Experience Platform. We capture unified profiles stitching web, mobile, social, and offline touchpoints refreshed on your export schedule, segment memberships, computed attributes, and activation status across all destinations.

Adobe Experience Platform exports · email, SFTP or S3 · on your schedule

Schema Overview

Data objects and fields Improvado extracts from Adobe Experience Platform

Object	Fields
RealTimeCustomerProfiles	personID identityMap profile.updatedDate churnProbability segmentMembership lastTouchpoint
Datasets	datasetID schemaRef batchID recordCount ingestionTime fileFormat
Segments	segmentID segmentDefinition profileCount lastEvaluated destinationStatus
BehavioralEvents	eventTime eventType web.webPageDetails.name commerce.purchases.value identityMap.ECID
Schemas	schemaID fieldGroups fieldPaths xdmVersion createdDate

How it works

From scheduled exports to answers in three steps

Connect

Connect: Schedule AEP exports of profiles, segments, and datasets to Improvado by email, SFTP or S3. Historical profiles, segments, and datasets backfill from your chosen start date.

Ask

Query: Ask your agent Which segments have the highest conversion rate in the last 30 days? It surfaces Real-Time Customer Profiles, XDM behavioral events, segment memberships, and AI-driven predictive scores in seconds.

Report

Report: Your agent flags segments that need updated definitions, recommends computed attributes and audience activations for your team to apply, and sends reports and alerts to Slack or email — all logged in an audit trail.

Use Cases

What teams ask their AI agent about Adobe Experience Platform

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Which customer segments have the highest churn probability score and what were their last 5 touchpoints?

Your AI agent analyzes Adobe Experience Platform data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min

Improvado Agent Cross-channel

Compare conversion rates for Real-Time CDP segments activated to Adobe Advertising vs. Google Ads last month

Your AI agent analyzes Adobe Experience Platform data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Flag users with 3+ product views in 7 days who are missing from the high-intent segment and recommend a definition update

Your AI agent analyzes Adobe Experience Platform data and delivers actionable insights — automatically, in seconds.

8 hrs → 25 min

AI Agent Access

Your agent doesn't just read Adobe Experience Platform — it reports on and monitors your profiles.

Claude, ChatGPT, and Cursor can query unified customer profiles, recommend segment refinements, and compare segments activated to Adobe Advertising, Google, and Facebook. Your agent builds segment reports, sends digests to Slack or email, and sets alerts on computed attributes — all on data from your scheduled AEP exports, delivered by email, SFTP or S3. Every query and report is logged in an immutable audit trail for governance and compliance.

Explore MCP →

Read

Read: Real-Time Customer Profiles (unified identities, behavioral events, computed attributes), XDM datasets, audience segments (definitions and membership counts), schemas (fieldGroups, fieldPaths), and AI-driven predictive scores (churnProbability, propensity models via Sensei).

Report

Report: Build segment and profile reports, compare audiences activated to destinations (Adobe Advertising, Google, Facebook), send digests to Slack or email, and recommend segment definition updates and computed attributes for your team to apply.

Monitor

Monitor: Scheduled loads of profile updates, segment membership changes, and behavioral events from each export. Agent alerts you when segment sizes shift beyond thresholds or churn scores spike in key audiences.

Improvado Agent · Adobe Experience Platform

You

Show me customer segments with the highest churn probability score and their last 5 touchpoints

High-Risk Churn Segments

Segment	Churn Score	Last Touchpoint
Premium Subscribers — 90d Inactive	0.87	Email open 82d ago
Trial Users — No Feature Adoption	0.81	Login 14d ago
Enterprise — Low Engagement	0.76	Support ticket 21d ago
Annual Plan — Payment Issue	0.72	Failed charge 5d ago
Power Users — Usage Drop 60%	0.68	Mobile app 3d ago

5 segments · 18,347 profiles · avg 0.77 churn probability

You

Send a weekly churn-risk digest to #marketing

Weekly digest scheduled

Mondays 9:00 · #marketing

Works with

ClaudeChatGPTCursorGeminiAny MCP Client

Destinations

Send Adobe Experience Platform data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, reports, and monitors — with Adobe Experience Platform as one of 1,400+ data sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total data sources	1,400+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Report, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Adobe Experience Platform?

Improvado connects to Adobe Experience Platform through scheduled exports. Your team exports AEP datasets, profiles, and segments, and the files reach Improvado automatically by email, SFTP or S3. Historical datasets, profiles, and segments backfill from your specified start date, and each new export loads automatically, refreshing profile updates and behavioral events on your export schedule.

What Adobe Experience Platform data does Improvado pull?

Improvado extracts Real-Time Customer Profiles (unified person entities with identityMap), XDM datasets (batched records in Experience Data Model format), audience segments (segmentDefinition objects with membership counts), behavioral events (web.interactions, commerce.purchases, eventTime), schemas (fieldGroups and fieldPaths), and AI-driven predictive scores (e.g., churnProbability via Sensei). Key fields include ECID, email, CRMID, profile.updatedDate, segment size, and computed metrics. Data refreshes on your export schedule.

How often does Adobe Experience Platform data refresh?

Adobe Experience Platform data refreshes on your export schedule. Each time a scheduled AEP export runs, the files reach Improvado by email, SFTP or S3 and load automatically, so segment memberships and profile attributes are as fresh as your latest export.

Can the AI agent write data back to Adobe Experience Platform?

No. Improvado receives Adobe Experience Platform data as scheduled file exports, so the agent does not change anything inside AEP. It queries segments and Real-Time Customer Profiles, builds reports, sends digests to Slack or email, and sets alerts. For example, Claude can flag a segment whose filter criteria need refining, or recommend adding a propensity score field to profiles, for your team to apply in AEP. All agent queries and reports are recorded in a tamper-proof audit log, ensuring compliance with data governance policies and GDPR requirements.

Is Adobe Experience Platform data secure with Improvado?

Yes. Improvado is SOC 2 Type II certified and compliant with GDPR, HIPAA, and CCPA standards. All SFTP and S3 delivery credentials for your Adobe Experience Platform exports are stored in an encrypted vault, and data in transit is protected with TLS 1.3. Customer profiles, identity maps, and behavioral events are encrypted at rest in Improvado's infrastructure. Role-based access controls ensure only authorized users and AI agents can query AEP data, and every query is logged for audit and compliance purposes.

How does Adobe Experience Platform connect with other platforms in Improvado?

Improvado maps Adobe Experience Platform profiles and segments into a Common Data Model, unifying them with data from Google Analytics, Salesforce, HubSpot, Facebook Ads, and 1,400+ other data sources. Your AI agent can correlate AEP Real-Time Customer Profiles with CRM deal stages, compare segment conversion rates across ad platforms, or enrich XDM behavioral events with email engagement metrics. All data lives in a single schema, enabling cross-platform queries like Show me high-churn-probability customers who haven't opened an email in 14 days without custom SQL.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff Lee

Head of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc Cerniglio

Insights & Automation Manager, Chacka Marketing

Read story

Put an AI agent on your Adobe Experience Platform today

Set it up once. Your agent starts reading and monitoring as soon as the first export lands.

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