Connect Patient Prism Data — Dental Call Tracking
Connect Patient Prism call tracking and let your team report on call volume, booking outcomes, and attribution across all your practice locations, unified with the rest of your marketing data.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Patient Prism to your data infrastructure
Improvado connects to the Patient Prism API to extract call records and account data for every practice location automatically. The connector pulls inbound call details, booking outcomes, and marketing attribution on a scheduled refresh, so your Patient Prism data lands in your warehouse or BI stack without manual report exports. Authentication uses a Patient Prism service-account API token, and the connector extracts data across all locations the token can access.
Unified call tracking across all your marketing data
Patient Prism metrics are standardized through Improvado's Marketing Common Data Model alongside your paid media, web analytics, and CRM data. You can attribute booked appointments back to the campaigns that drove the calls, compare call performance across practice locations, and build unified reporting that connects marketing spend to real patient outcomes.
From connection to autonomous action in three steps
Connect
Ask
Act
Your agent doesn't just read Patient Prism — it acts on it
Read
Write
Monitor
Query, write, and monitor Patient Prism through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Patient Prism data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Patient Prism as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How does Improvado connect to Patient Prism?
What Patient Prism data does Improvado pull?
Is Patient Prism data secure with Improvado?
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Put an AI agent on your Patient Prism today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.