Hyros Integration

Hyros Data Integration | Multi-Touch Attribution Analytics

Connect Hyros in 5 minutes. Your AI agent reads multi-touch attribution data, customer journey touchpoints, and ad creative performance — then correlates with cross-channel insights from 1,000+ sources.

SOC 2 Type II

1,000+ Data Sources

Any Warehouse or BI Tool

Improvado Agent

Connected to Hyros

Which TikTok ad creatives have the highest attributed revenue this month?

Creative A: $47,320 attributed revenue, Creative B: $39,150, Creative C: $28,900. Creative A appears in 62% of high-value customer journeys.

Show me the full customer journey for Creative A's top converter.

Done — 7-touchpoint journey mapped: TikTok ad → Instagram story → email open → Google search → landing page → retargeting ad → purchase. Total journey value: $1,840.

Trusted by data-driven teams

1,000+

Integrations

200+

Hyros Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

What your AI agent extracts from Hyros

Improvado pulls real-time customer journey data, multi-touch attribution models, ad creative performance breakdowns, sales source tracking, and ROAS metrics from Hyros. Your agent accesses every touchpoint across paid and organic channels — Facebook, Google, TikTok, email — with server-side tracking accuracy. All attribution data flows into a unified model alongside your CRM, analytics, and ad platform metrics.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Hyros API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Hyros through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Advanced Attribution Data Integration

Improvado pulls real-time customer journey data, multi-touch attribution models, ad creative performance, sales source tracking, and ROAS metrics from Hyros. We capture every touchpoint across paid and organic channels with server-side tracking accuracy, attribution windows, journey length, and revenue mapping across all campaigns and creatives.

Hyros platform API · Credential-based auth · Real-time sync · Server-side tracking integration

Schema Overview

Data objects and fields Improvado extracts from Hyros

Object	Fields
CustomerJourneys	journey_id customer_id touchpoint_sequence attributed_revenue journey_duration conversion_timestamp
AdCreatives	creative_id platform creative_type attributed_revenue impressions touchpoint_count
AttributionModels	model_type channel attributed_sales roas first_touch_revenue last_touch_revenue
SalesSources	source_channel source_campaign revenue customer_count avg_order_value

How it works

From connection to autonomous action in three steps

Connect

Connect: Provide your Hyros account credentials to Improvado. Setup completes in under 10 minutes, and historical attribution data backfills from your chosen start date.

Ask

Query: Ask your agent Which channels drive the most multi-touch attributed revenue? It surfaces customer journey breakdowns, creative performance, and ROAS across Facebook, Google, TikTok, and email in seconds.

Act

Act: Your agent flags attribution discrepancies, enriches journey data with CRM context, and syncs insights to Slack or your data warehouse — all logged in an audit trail.

Use Cases

What teams ask their AI agent about Hyros

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Which ad creatives drove the most attributed revenue in the last 30 days across Facebook and TikTok?

Your AI agent analyzes Hyros data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min

Improvado Agent Cross-channel

Compare ROAS from Hyros attribution vs. platform-reported ROAS for Google Ads last quarter

Your AI agent analyzes Hyros data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Flag campaigns with attribution discrepancies over 25% and sync findings to Slack

Your AI agent analyzes Hyros data and delivers actionable insights — automatically, in seconds.

7 hrs → 20 min

AI Agent Access

Your agent doesn't just read Hyros — it optimizes attribution insights.

Read

Read: Customer journey touchpoints, multi-touch attribution models, ad creative performance, sales sources, ROAS, funnel conversions, and predictive customer lifetime value from Hyros's real-time tracking engine.

Write

Write: Hyros operates as a read-only connector. Your agent enriches attribution data with cross-platform insights and pushes recommendations to downstream tools like Slack, Sheets, or your warehouse.

Monitor

Monitor: Real-time sync of attribution events, creative performance shifts, and customer journey pattern changes. Agent alerts you when ROAS thresholds are breached or high-value segments emerge.

Claude, ChatGPT, and Cursor can analyze multi-touch attribution patterns, identify high-revenue customer segments, and surface creative performance anomalies in real time. While Hyros does not expose a public write-back API, your agent enriches attribution data with cross-platform context and triggers alerts when journey patterns shift. Every query and insight is logged in an immutable audit trail.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Hyros

You

Show me ad creatives that drove the most attributed revenue in the last 30 days across Facebook and TikTok

Top Revenue-Driving Creatives

Creative	Attributed Revenue	True ROAS
FB Video — Product Demo v3	$127,340	8.2x
TikTok UGC — Testimonial Reel	$94,820	7.6x
FB Carousel — Feature Showcase	$81,560	6.9x
TikTok Static — Before/After	$68,290	5.4x
FB Story — Limited Offer	$52,110	4.8x

5 creatives · $424,120 attributed revenue · avg 6.6x true ROAS

You

Flag campaigns with attribution discrepancies over 25% and sync findings to Slack

Discrepancy alerts configured

Monitoring 23 campaigns · 7 flagged with >25% variance · posting to #marketing-ops

Destinations

Send Hyros data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

SOC

SOC 2 Type II Audited data management

HIPAA Healthcare compliance

GDPR EU data protection

CCPA California privacy

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Hyros as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	● Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Hyros?

Improvado connects to Hyros via secure credential exchange, typically completing setup in under 10 minutes. Authentication details are not publicly documented by Hyros, so Improvado's integration team provisions access through your Hyros account credentials. Historical attribution data and customer journey records are backfilled from your selected start date, and real-time tracking begins immediately after connection.

What Hyros data does Improvado pull?

Improvado extracts customer journey touchpoints, multi-touch attribution models, ad creative performance metrics, sales source breakdowns, ROAS calculations, and funnel conversion data from Hyros. Key fields include touchpoint timestamps, channel identifiers (Facebook, Google, TikTok, email), creative IDs, attributed revenue, and customer lifetime value predictions. Data refreshes in real time, mirroring Hyros's live dashboard updates powered by server-side tracking.

How often does Hyros data refresh?

Hyros data syncs in real time through Improvado's connector, reflecting live ad performance and attribution updates as they occur in the Hyros platform. Typical latency is under 5 minutes for new touchpoints and attribution events. You can also trigger manual syncs on demand via the Improvado UI or API, and historical data is re-ingested during backfill operations to ensure accuracy.

Can the AI agent write data back to Hyros?

Hyros does not expose a public write-back API, so Improvado's connector operates in read-only mode. However, your AI agent can enrich Hyros attribution data with insights from other platforms — such as CRM deal stages or email engagement — and push recommendations to downstream tools like Slack, Google Sheets, or your data warehouse. All agent actions are recorded in a tamper-proof audit log for compliance and governance.

Is Hyros data secure with Improvado?

Yes. Improvado is SOC 2 Type II certified and compliant with GDPR and HIPAA standards. All Hyros credentials are stored in an encrypted vault, and data in transit is protected with TLS 1.2+. Attribution data and customer journey records are encrypted at rest in Improvado's infrastructure. Role-based access controls ensure only authorized users and AI agents can query Hyros data, and every access event is logged for audit purposes.

How does Hyros connect with other platforms in Improvado?

Improvado maps Hyros attribution data into a Common Data Model, unifying it with metrics from Google Ads, Facebook Ads, Salesforce, HubSpot, and 1,000+ other sources. Your AI agent can compare Hyros multi-touch attribution against platform-reported conversions, correlate ad creative performance with CRM pipeline data, or analyze customer journey touchpoints alongside email engagement and website behavior. All data lives in a single schema, enabling cross-platform queries without custom SQL.

Customer stories See all customer stories →

"Improvado saves about 90 hours per week and allows us to focus on data analysis."

Jeff Lee Head of Social, Media Buy, Influencer & Marketing Data at ASUS

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"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."

Marc Cerniglio Insights & Automation Manager at Chacka Marketing

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