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Pull viewability, brand safety, and ad quality scores from IAS into your data stack. Monitor campaign safety alongside performance metrics in unified dashboards.
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Improvado connects directly to IAS APIs to extract verification metrics, viewability scores, and brand safety data from your campaigns. The platform pulls data automatically every hour, ensuring your fraud detection and quality metrics stay current. No manual exports or CSV uploads required. Your IAS data flows seamlessly into BigQuery, Snowflake, Redshift, or Azure within minutes of setup.
IAS data gets normalized through Improvado's Marketing Common Data Model alongside metrics from Google Ads, Facebook, and 500+ other platforms. Campaign IDs, creative dimensions, and verification scores align automatically across data sources. You can analyze viewability rates next to conversion data, compare brand safety metrics across channels, and build comprehensive fraud detection dashboards. All verification data follows consistent naming conventions and data types.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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