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Integrate IAS — Brand Safety Metrics Simplified

I

Connect IAS in 5 minutes. Your agent queries spend, ROAS, impressions, clicks, and CPM across campaigns and ad groups—then enriches it with cross-channel context from 1,000+ marketing and analytics sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
A
Improvado Agent
Connected to IAS
Show me viewability and invalid traffic rates for our Q1 video campaigns across all publishers.
Your Q1 video campaigns ran across 12 publishers with an average viewability rate of 73% and invalid traffic at 2.1%. Top performer: Premium News Network at 89% viewability with only 0.8% IVT.
Pause any placements with viewability below 60% and IVT above 5%.
Paused 4 underperforming placements across 3 publishers. Estimated monthly savings: $18,400. Remaining active placements maintain 78% avg viewability and 1.6% IVT.
Trusted by data-driven teams
1,000+
Integrations
200+
IAS Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Improvado
Key Takeaways

Connect IAS to your data warehouse

Improvado connects directly to IAS APIs to extract verification metrics, viewability scores, and brand safety data from your campaigns. The platform pulls data automatically every hour, ensuring your fraud detection and quality metrics stay current. No manual exports or CSV uploads required. Your IAS data flows seamlessly into BigQuery, Snowflake, Redshift, or Azure within minutes of setup.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the IAS API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor IAS through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details

Unified ad verification across all platforms

IAS data gets normalized through Improvado's Marketing Common Data Model alongside metrics from Google Ads, Facebook, and 500+ other platforms. Campaign IDs, creative dimensions, and verification scores align automatically across data sources. You can analyze viewability rates next to conversion data, compare brand safety metrics across channels, and build comprehensive fraud detection dashboards. All verification data follows consistent naming conventions and data types.

IAS Reporting API v1 · API key · hourly sync · incremental
Schema Overview

Data objects and fields Improvado extracts from IAS

Object Fields
Campaign
impressions viewable_impressions viewability_rate invalid_traffic brand_safety_score spend
Placement
impressions viewability_rate GIVT SIVT brand_risk_score fraud_rate
Creative
impressions in_view_time viewability_rate attention_score brand_safety_violations
Domain
impressions viewability_rate invalid_traffic_rate brand_safety_score fraud_incidents
Ad
format CTR impressions spend measurability_rate
How it works

From connection to autonomous action in three steps

1

Connect

Connect your IAS account via API credentials. The agent accesses campaign verification data, brand safety scores, viewability metrics, and invalid traffic detection across all monitored placements and publishers.
2

Ask

Ask questions like 'Which publishers have the highest invalid traffic rates this month?' or 'Show me viewability trends for our mobile video campaigns compared to desktop' or 'What percentage of our impressions appeared in brand-safe contexts last quarter?'
3

Act

The agent pauses low-quality placements, adjusts bid modifiers based on viewability thresholds, creates custom brand safety blocklists, and configures real-time alerts when verification metrics fall outside acceptable ranges.
Use Cases

What teams ask their AI agent about IAS

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →
A
Improvado Agent Analysis

Compare viewability rates across Google, Facebook, and programmatic campaigns in one dashboard

Your AI agent analyzes IAS data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min
A
Improvado Agent Cross-channel

Identify fraud patterns by analyzing IAS scores alongside conversion and revenue data

Your AI agent analyzes IAS data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Create executive reports showing brand safety metrics across all advertising channels

Your AI agent analyzes IAS data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min
AI Agent Access

Your agent doesn't just read IAS metrics—it optimizes them.

Read

The agent reads viewability rates, invalid traffic percentages, brand safety scores, fraud detection data, ad placement context, publisher quality metrics, impression delivery data, and verification status across display, video, mobile, and CTV campaigns.

Write

The agent creates quality threshold alerts, generates brand safety exclusion lists, flags high-risk placements for review, adjusts campaign targeting based on verification data, and exports custom reports combining IAS metrics with performance data from ad platforms.

Monitor

The agent monitors real-time viewability drops, sudden invalid traffic spikes, brand safety violations, fraud pattern changes, publisher quality degradation, and verification metric trends that indicate placement quality issues requiring immediate action.

Query campaign performance, adjust bids, pause underperforming ad groups, and monitor ROAS shifts through Claude, ChatGPT, Cursor, or any MCP client. Every read, write, and automation is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Explore MCP →
Improvado Agent · IAS
You
Show me brand safety and viewability metrics for our streaming TV campaigns this month
A
Streaming TV Performance
Publisher Impressions Viewability
Premium Sports Network 2.4M imps 91% viewable
Entertainment Streaming Hub 1.8M imps 87% viewable
News & Current Events 1.5M imps 82% viewable
Lifestyle Content Network 980K imps 76% viewable
General Entertainment Mix 720K imps 68% viewable
5 publishers · 7.4M impressions · 82% avg viewability · 1.9% IVT
You
Set up alerts for any publisher that drops below 70% viewability or exceeds 3% invalid traffic
A
Monitoring rules activated
5 publishers · real-time quality thresholds
Destinations

Send IAS data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →
SOC 2 Type II
Certified Security
HIPAA
Health Data Privacy
GDPR
EU Data Protection
CCPA
CA Privacy Standard
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with IAS as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor ✗ ✗ ✗
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✓ ✗ SOC 2 only ✓ SOC 2 ✓
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What IAS metrics does Improvado extract?
Improvado extracts viewability rates, fraud scores, brand safety metrics, ad verification data, and campaign performance indicators. The platform captures both summary and granular data including creative-level verification scores and placement-specific safety ratings.
How often does IAS data refresh in my warehouse?
IAS data refreshes automatically every hour through Improvado's API connections. You can adjust refresh frequency based on your reporting needs, with options ranging from real-time to daily updates.
Can I combine IAS data with other ad platforms?
Yes, Improvado normalizes IAS data alongside metrics from Google Ads, Facebook, Amazon DSP, and 500+ other platforms. Campaign identifiers and creative data align automatically for cross-platform verification analysis.
Which data warehouses support IAS integration?
Improvado loads IAS data into BigQuery, Snowflake, Amazon Redshift, Azure Synapse, and other major data warehouses. The platform also connects to Tableau, Power BI, and Looker for direct visualization.
Does the integration include historical IAS data?
Yes, Improvado can backfill up to 2 years of historical IAS verification and viewability data during initial setup. Historical data follows the same normalization standards as ongoing extractions.
How does Improvado handle IAS API rate limits?
Improvado manages API rate limits automatically through intelligent request spacing and retry logic. The platform optimizes data extraction timing to prevent API throttling while maintaining data freshness.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
Read story →
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
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