Integrate IAS — Brand Safety Metrics Simplified
Pull viewability, brand safety, and ad quality scores from IAS into your data stack. Monitor campaign safety alongside performance metrics in unified dashboards.
Top performer: Brand campaigns at 8.1x ROAS.
Connect IAS to your data warehouse
Improvado connects directly to IAS APIs to extract verification metrics, viewability scores, and brand safety data from your campaigns. The platform pulls data automatically every hour, ensuring your fraud detection and quality metrics stay current. No manual exports or CSV uploads required. Your IAS data flows seamlessly into BigQuery, Snowflake, Redshift, or Azure within minutes of setup.
From connection to autonomous action in three steps
Connect
Authenticate IAS via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries IAS performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified ad verification across all platforms
IAS data gets normalized through Improvado's Marketing Common Data Model alongside metrics from Google Ads, Facebook, and 500+ other platforms. Campaign IDs, creative dimensions, and verification scores align automatically across data sources. You can analyze viewability rates next to conversion data, compare brand safety metrics across channels, and build comprehensive fraud detection dashboards. All verification data follows consistent naming conventions and data types.
What teams ask their AI agent about IAS
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare viewability rates across Google, Facebook, and programmatic campaigns in one dashboard
Your AI agent analyzes IAS data and delivers actionable insights — automatically, in seconds.
Identify fraud patterns by analyzing IAS scores alongside conversion and revenue data
Your AI agent analyzes IAS data and delivers actionable insights — automatically, in seconds.
Create executive reports showing brand safety metrics across all advertising channels
Your AI agent analyzes IAS data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read IAS — it acts on it
Read
Pull metrics, dimensions, and trends from IAS — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor IAS through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send IAS data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with IAS as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your IAS today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.