Integrate IAS — Brand Safety Metrics Simplified
Connect IAS in 5 minutes. Your agent queries spend, ROAS, impressions, clicks, and CPM across campaigns and ad groups—then enriches it with cross-channel context from 1,000+ marketing and analytics sources.
Key Takeaways Connect IAS to your data warehouse
Improvado connects directly to IAS APIs to extract verification metrics, viewability scores, and brand safety data from your campaigns. The platform pulls data automatically every hour, ensuring your fraud detection and quality metrics stay current. No manual exports or CSV uploads required. Your IAS data flows seamlessly into BigQuery, Snowflake, Redshift, or Azure within minutes of setup.
Unified ad verification across all platforms
IAS data gets normalized through Improvado's Marketing Common Data Model alongside metrics from Google Ads, Facebook, and 500+ other platforms. Campaign IDs, creative dimensions, and verification scores align automatically across data sources. You can analyze viewability rates next to conversion data, compare brand safety metrics across channels, and build comprehensive fraud detection dashboards. All verification data follows consistent naming conventions and data types.
Data objects and fields Improvado extracts from IAS
| Object | Fields |
|---|---|
| Campaign | impressions viewable_impressions viewability_rate invalid_traffic brand_safety_score spend |
| Placement | impressions viewability_rate GIVT SIVT brand_risk_score fraud_rate |
| Creative | impressions in_view_time viewability_rate attention_score brand_safety_violations |
| Domain | impressions viewability_rate invalid_traffic_rate brand_safety_score fraud_incidents |
| Ad | format CTR impressions spend measurability_rate |
From connection to autonomous action in three steps
Connect
Connect your IAS account via API credentials. The agent accesses campaign verification data, brand safety scores, viewability metrics, and invalid traffic detection across all monitored placements and publishers.
Ask
Ask questions like 'Which publishers have the highest invalid traffic rates this month?' or 'Show me viewability trends for our mobile video campaigns compared to desktop' or 'What percentage of our impressions appeared in brand-safe contexts last quarter?'
Act
The agent pauses low-quality placements, adjusts bid modifiers based on viewability thresholds, creates custom brand safety blocklists, and configures real-time alerts when verification metrics fall outside acceptable ranges.
What teams ask their AI agent about IAS
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare viewability rates across Google, Facebook, and programmatic campaigns in one dashboard
Your AI agent analyzes IAS data and delivers actionable insights — automatically, in seconds.
Identify fraud patterns by analyzing IAS scores alongside conversion and revenue data
Your AI agent analyzes IAS data and delivers actionable insights — automatically, in seconds.
Create executive reports showing brand safety metrics across all advertising channels
Your AI agent analyzes IAS data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read IAS metrics—it optimizes them.
Read
The agent reads viewability rates, invalid traffic percentages, brand safety scores, fraud detection data, ad placement context, publisher quality metrics, impression delivery data, and verification status across display, video, mobile, and CTV campaigns.
Write
The agent creates quality threshold alerts, generates brand safety exclusion lists, flags high-risk placements for review, adjusts campaign targeting based on verification data, and exports custom reports combining IAS metrics with performance data from ad platforms.
Monitor
The agent monitors real-time viewability drops, sudden invalid traffic spikes, brand safety violations, fraud pattern changes, publisher quality degradation, and verification metric trends that indicate placement quality issues requiring immediate action.
Query campaign performance, adjust bids, pause underperforming ad groups, and monitor ROAS shifts through Claude, ChatGPT, Cursor, or any MCP client. Every read, write, and automation is logged and governed.
| Publisher | Impressions | Viewability |
|---|---|---|
| Premium Sports Network | 2.4M imps | 91% viewable |
| Entertainment Streaming Hub | 1.8M imps | 87% viewable |
| News & Current Events | 1.5M imps | 82% viewable |
| Lifestyle Content Network | 980K imps | 76% viewable |
| General Entertainment Mix | 720K imps | 68% viewable |
Send IAS data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with IAS as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What IAS metrics does Improvado extract?
How often does IAS data refresh in my warehouse?
Can I combine IAS data with other ad platforms?
Which data warehouses support IAS integration?
Does the integration include historical IAS data?
How does Improvado handle IAS API rate limits?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your IAS today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.