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Consolidate spend, impressions, and conversion data from Universal Ads campaigns. Push to your data warehouse for unified ad reporting.
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Improvado connects to Universal Ads API to extract comprehensive campaign performance data including impressions, clicks, conversions, and cost metrics across all your advertising initiatives. The platform automatically pulls audience targeting data, bid performance, creative analytics, and attribution metrics from your Universal Ads account. Data syncs run on your preferred schedule with automatic retry logic, ensuring no campaign data is missed during critical optimization periods.
Improvado's Marketing Common Data Model (MCDM) standardizes Universal Ads data with metrics from Google Ads, Facebook Ads, and other advertising platforms. This normalization enables cross-platform campaign analysis, budget optimization, and comprehensive ROAS measurement across your entire advertising portfolio. Compare performance across different ad networks, analyze audience overlap between platforms, or track customer journey progression from awareness to conversion.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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