Integrate Retently — Customer Satisfaction Tracked
Connect Retently and let AI agents query NPS scores, survey responses, and customer feedback alongside marketing data from 1,000+ other sources.
Key Takeaways Connect Retently to Your Data Stack
Improvado extracts customer satisfaction data directly from Retently's API, including NPS scores, survey responses, customer feedback, and engagement metrics. The platform automatically pulls data on a schedule you define—hourly, daily, or custom intervals. No manual CSV exports or complex API configurations required. Your Retently data flows directly into your chosen destination, maintaining data freshness for real-time customer experience monitoring.
Unified Customer Experience Analytics
Improvado normalizes Retently data through the Marketing Common Data Model, standardizing customer satisfaction metrics across all your platforms. Combine NPS scores with marketing campaign performance, support ticket volume, and product usage data. This unified view reveals how marketing initiatives impact customer satisfaction and which touchpoints drive loyalty. Analyze customer sentiment alongside acquisition costs, lifetime value, and retention metrics in a single dashboard.
Data objects and fields Improvado extracts from Retently
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions roas status budget |
| Ad Group | bid_amount quality_score status audience_targeting nps_score |
| Keyword | match_type cpc quality_score impression_share conversions |
| Ad | ad_format ctr impressions spend survey_responses |
| Survey | survey_name sends responses nps_score response_rate |
From connection to autonomous action in three steps
Connect
Connect Retently via API key from your account settings. The agent syncs survey responses, NPS scores, customer segments, and feedback tags in real-time.
Ask
Ask questions like 'Which customer segments have declining NPS?' or 'Show me common themes in detractor feedback from the last 30 days' or 'What's our response rate by survey type?'
Act
The agent drafts personalized follow-up messages for detractors, schedules targeted surveys for specific segments, updates customer tags based on feedback sentiment, and creates response templates for common feedback themes.
What teams ask their AI agent about Retently
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track how marketing campaigns affect NPS scores across customer segments and touchpoints
Your AI agent analyzes Retently data and delivers actionable insights — automatically, in seconds.
Identify which acquisition channels bring customers with highest satisfaction ratings
Your AI agent analyzes Retently data and delivers actionable insights — automatically, in seconds.
Create executive dashboards showing customer satisfaction trends alongside revenue metrics
Your AI agent analyzes Retently data and delivers actionable insights — automatically, in seconds.
Your agent connects satisfaction scores to the campaigns that drove them
Read
Pulls NPS scores, CSAT ratings, CES metrics, survey response data, customer feedback text, sentiment analysis, response rates, promoter/passive/detractor breakdowns, segment performance, and historical trend data across all survey campaigns.
Write
Sends follow-up surveys to specific customer segments, creates and schedules email campaigns for promoters or detractors, updates customer tags and properties, drafts personalized responses to feedback, and configures survey triggers based on customer behavior or milestones.
Monitor
Tracks NPS score changes across segments, monitors response rate drops below thresholds, watches for sentiment shifts in feedback themes, alerts on detractor spikes in specific customer cohorts, and flags urgent negative feedback requiring immediate attention.
The AI agent queries NPS scores, survey responses, customer feedback, and engagement metrics from Retently. It can track how specific marketing campaigns affect satisfaction across segments, identify which acquisition channels bring happiest customers, and correlate feedback trends with revenue changes. Ask "Which marketing channels have the highest NPS?" and get data-backed answers.
| Segment | Responses | NPS Score |
|---|---|---|
| Enterprise Logistics | 847 | +52 |
| Mid-Market Freight | 1,203 | +38 |
| Small Fleet Operators | 2,156 | +29 |
| Warehouse Partners | 634 | +44 |
| 3PL Providers | 412 | +61 |
Send Retently data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Retently as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Retently data can Improvado extract?
How often does Retently data sync with my warehouse?
Can I combine Retently NPS data with marketing metrics?
Which destinations support Retently data integration?
How does Improvado handle Retently survey segmentation?
What's the setup time for Retently integration?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Retently today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.