Data sources
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Fireflies

Fireflies Data Integration | Connect Meeting Analytics

Connect Fireflies to your data warehouse and BI tools through Improvado's automated pipeline. Extract meeting transcripts, conversation analytics, and participant data from Fireflies into your centralized reporting system.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Fireflies to your data infrastructure

Improvado connects directly to Fireflies' API to extract meeting transcripts, conversation analytics, participant engagement metrics, and call summaries. The integration pulls data automatically on your preferred schedule, from hourly updates to daily batches. No manual exports or CSV downloads required. Your Fireflies data flows continuously into your chosen destination without interruption.

Fireflies Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Fireflies + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified meeting data with business metrics

Improvado transforms Fireflies data through the Marketing Common Data Model, standardizing field names and formats across platforms. Meeting duration becomes consistent with calendar data, participant information aligns with CRM records, and conversation topics map to campaign themes. This normalization enables analysis across meeting platforms, sales tools, and marketing systems. Compare Fireflies insights with Zoom analytics, HubSpot deal progress, and campaign performance in unified dashboards.

Use Cases

What users ask their Fireflies integration

Cross-channel
Track sales meeting outcomes against marketing campaign performance
Manual → auto
Budget optimization
Analyze customer feedback themes across all recorded conversations
6 hrs → 20 min
Executive reporting
Report on team meeting productivity and engagement trends
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Fireflies data can Improvado extract?
+
Improvado extracts meeting transcripts, conversation analytics, participant data, call summaries, action items, and engagement metrics. The integration also pulls meeting metadata like duration, attendees, and scheduled time.
How often does Fireflies data sync with my warehouse?
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You can schedule Fireflies data extraction from every hour to daily batches. Most customers sync meeting data daily to capture completed conversations and processed transcripts.
Can I combine Fireflies data with CRM information?
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Yes, Improvado normalizes Fireflies participant data to match CRM contact records. You can analyze meeting outcomes alongside deal progression, lead scoring, and sales pipeline data.
Does the integration require Fireflies admin access?
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You need API access permissions in Fireflies to connect with Improvado. Your IT team can set up the connection with read-only access to meeting data.
What happens if a Fireflies meeting is deleted?
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Improvado tracks data changes and can handle deleted meetings based on your retention preferences. You can choose to maintain historical records or sync deletions to your warehouse.
Can I filter which Fireflies meetings get extracted?
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Yes, you can set filters based on meeting participants, duration, date ranges, or specific teams. This helps focus on relevant business meetings while excluding internal check-ins.