Churnkey Data Integration | Retention Analytics

Improvado connects to Churnkey through its webhooks infrastructure and custom data APIs. Setup takes approximately 10 minutes and involves configuring webhook endpoints for real-time event streaming. While specific authentication details are not publicly documented, the integration supports deep connections with billing systems like Stripe to pull cancel flow sessions, feedback data, and campaign metrics with historical backfill available upon request.

Improvado extracts cancel flow sessions with session replay data, structured customer feedback ranked by Insights AI, dunning campaign performance metrics, reactivation campaign segments, and customer health signals. Key fields include churn reduction percentages, failed payment recovery rates, MRR regained, customer LTV increases, cancellation reasons, and retention metrics segmented by customer tier. The platform surfaces specialized data like Pause Wall and Failed Payment Wall engagement unique to subscription retention workflows.

Churnkey data syncs in near real-time through event-driven webhooks that capture cancel flow sessions, payment failures, and customer actions as they occur. The integration leverages Churnkey's real-time automation capabilities to deliver immediate updates on cancellations, dunning events, and reactivation triggers. Manual refresh is available on demand, and Improvado maintains a 15-minute maximum latency SLA for scheduled incremental syncs of aggregated metrics and campaign performance data.

Yes, your AI agent can write back to Churnkey to activate or pause reactivation campaigns, update cancel flow A/B test variants, adjust customer segments, and modify dunning campaign settings. Every write action — whether launching a new offer, pausing a test, or updating feedback categorization — is recorded in Improvado's audit log with user attribution, timestamp, and reasoning. Governance controls let you require human approval for high-impact changes like enterprise segment modifications.

Yes, Improvado is SOC 2 Type II certified and compliant with GDPR and HIPAA standards. All Churnkey data — including sensitive customer feedback, cancel session recordings, and payment recovery details — is encrypted in transit via TLS 1.2+ and at rest using AES-256. API credentials and webhook secrets are stored in Improvado's secure credential vault with role-based access controls, ensuring only authorized team members and AI agents can access or modify retention data.

Improvado maps Churnkey retention data to its Common Data Model, unifying cancel flow metrics with billing data from Stripe, CRM records from Salesforce or HubSpot, and product analytics from Amplitude or Mixpanel. Your AI agent can correlate churn reasons from Churnkey with support ticket sentiment from Zendesk, compare failed payment recovery rates against email campaign engagement, or analyze how product feature usage impacts cancellation rates — all in a single query across 1,000+ integrated sources.