Data sources
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MNTN

Integrate MNTN — Connected TV Analytics Simple

CTV campaign performance, audience reach, and attribution data flows from MNTN to your data stack. Merge with digital marketing metrics for cross-channel insights.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect MNTN to your data warehouse

Improvado connects directly to MNTN's API to extract your Connected TV campaign data automatically. We pull campaign performance metrics, audience reach data, attribution insights, and creative performance without requiring manual CSV downloads. Your MNTN data refreshes on your schedule—hourly, daily, or custom intervals. The connection handles API rate limits and authentication automatically.

MNTN Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
MNTN + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified CTV data with all marketing channels

Improvado normalizes MNTN data through our Marketing Common Data Model (MCDM). Campaign names, audience segments, and performance metrics align with data from Google Ads, Facebook, and other platforms. You can analyze Connected TV impact alongside search, social, and display campaigns in a single dashboard. Cross-channel attribution becomes possible when all data uses consistent naming conventions.

Use Cases

What users ask their MNTN integration

Cross-channel
Compare MNTN CTV performance against YouTube and Facebook video campaigns in unified reports
6 hrs → 20 min
Budget optimization
Optimize CTV budget allocation by analyzing MNTN attribution data with other touchpoints
Manual → auto
Executive reporting
Build executive dashboards showing MNTN's contribution to overall marketing pipeline
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What MNTN data can Improvado extract?
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Improvado extracts campaign performance metrics, audience reach data, creative performance, attribution insights, and conversion tracking from MNTN. We pull data at campaign, creative, and audience segment levels with full historical data available.
How often does MNTN data refresh in my warehouse?
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You can set MNTN data to refresh hourly, daily, or on custom schedules. Most clients refresh daily to balance data freshness with API rate limits. Real-time streaming is available for enterprise accounts.
Can I combine MNTN data with other advertising platforms?
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Yes, Improvado normalizes MNTN data alongside 500+ other marketing platforms through our Marketing Common Data Model. You can analyze MNTN Connected TV performance with Google Ads, Facebook, and other channels in unified reports.
Does the MNTN integration require technical setup?
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No coding required. You provide your MNTN API credentials and select which data to extract. Improvado handles the technical API connection, authentication, and data transformation automatically.
What destinations work with MNTN data from Improvado?
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MNTN data can be loaded into BigQuery, Snowflake, Redshift, Azure Synapse, and other data warehouses. You can also send data directly to Tableau, Power BI, Looker, and 200+ other business intelligence tools.
How does Improvado handle MNTN API rate limits?
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Improvado automatically manages MNTN's API rate limits and retry logic. Our system queues requests during peak times and handles authentication refresh tokens. You don't need to monitor API usage or connection status.