Integrate MNTN — Connected TV Analytics Simple

Connect MNTN and let AI agents query Connected TV campaign data, audience reach, and attribution insights alongside your video advertising metrics.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to MNTN

Show me top-performing CTV campaigns from the last 30 days.

Your top 5 campaigns drove 2.8M impressions at an average $12.40 CPM, with completion rates ranging from 82% to 94%.

Increase budget on the campaign with the highest completion rate by 25%.

Budget increased. The 'Home Decor Spring Launch' campaign now has $18,750 daily budget, up from $15,000.

Trusted by data-driven teams

1,000+

Integrations

200+

MNTN Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect MNTN to your data warehouse

Improvado connects directly to MNTN's API to extract your Connected TV campaign data automatically. We pull campaign performance metrics, audience reach data, attribution insights, and creative performance without requiring manual CSV downloads. Your MNTN data refreshes on your schedule—hourly, daily, or custom intervals. The connection handles API rate limits and authentication automatically.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the MNTN API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor MNTN through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified CTV data with all marketing channels

Improvado normalizes MNTN data through our Marketing Common Data Model (MCDM). Campaign names, audience segments, and performance metrics align with data from Google Ads, Facebook, and other platforms. You can analyze Connected TV impact alongside search, social, and display campaigns in a single dashboard. Cross-channel attribution becomes possible when all data uses consistent naming conventions.

MNTN API v1 · API key · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from MNTN

Object	Fields
Campaign	spend impressions video_completions conversions CPA ROAS status
Ad Group	targeting impressions video_starts spend completion_rate
Creative	creative_format impressions video_completions CTR spend VCR
Audience	audience_name impressions video_starts conversions spend
Placement	site_name impressions video_completions spend conversions

How it works

From connection to autonomous action in three steps

Connect

Connect your MNTN account via OAuth. The agent accesses campaign performance, audience segments, creative assets, and budget allocation across your CTV and streaming inventory.

Ask

Ask questions like 'Which audiences have the lowest CPM?' or 'Show me campaigns with completion rates below 80%' or 'What's my total spend on streaming platforms this quarter?'

Act

The agent adjusts campaign budgets, pauses underperforming creatives, shifts spend between audience segments, and updates bid strategies based on completion rate thresholds you define.

Use Cases

What teams ask their AI agent about MNTN

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare MNTN CTV performance against YouTube and Facebook video campaigns in unified reports

Your AI agent analyzes MNTN data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min

Improvado Agent Cross-channel

Optimize CTV budget allocation by analyzing MNTN attribution data with other touchpoints

Your AI agent analyzes MNTN data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Build executive dashboards showing MNTN's contribution to overall marketing pipeline

Your AI agent analyzes MNTN data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min

AI Agent Access

Your agent doesn't just read CTV metrics — it attributes TV viewers to conversions

Read

The agent reads campaign performance metrics including impressions, completion rates, CPM, frequency, audience reach, creative performance, and budget pacing across all your MNTN CTV campaigns.

Write

The agent modifies campaign budgets, adjusts audience targeting parameters, pauses or activates campaigns and creatives, and updates bid caps based on performance triggers.

Monitor

The agent watches for completion rate drops, CPM spikes above your thresholds, budget pacing issues, frequency cap breaches, and audience segment performance shifts that require reallocation.

The AI agent queries MNTN campaign performance, audience reach, creative effectiveness, and attribution data. It tracks CTV viewers through the funnel by correlating MNTN touchpoints with YouTube, Facebook video, and direct conversions. Ask it to calculate MNTN's contribution to pipeline compared to other video channels.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · MNTN

You

Show me top-performing CTV campaigns from the last 30 days

Top CTV Campaigns

Campaign	Impressions	Completion Rate
Home Decor Spring Launch	687K	94%
Outdoor Furniture Q2	612K	89%
Kitchen Essentials Promo	531K	87%
Bedroom Collection Refresh	498K	85%
Living Room Makeover	472K	82%

5 campaigns · 2.8M impressions · avg 87% completion · $12.40 CPM

You

Increase budget on the campaign with the highest completion rate by 25%

Budget Increased

Home Decor Spring Launch now at $18,750 daily

Destinations

Send MNTN data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with MNTN as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What MNTN data can Improvado extract?

Improvado extracts campaign performance metrics, audience reach data, creative performance, attribution insights, and conversion tracking from MNTN. We pull data at campaign, creative, and audience segment levels with full historical data available.

How often does MNTN data refresh in my warehouse?

You can set MNTN data to refresh hourly, daily, or on custom schedules. Most clients refresh daily to balance data freshness with API rate limits. Real-time streaming is available for enterprise accounts.

Can I combine MNTN data with other advertising platforms?

Yes, Improvado normalizes MNTN data alongside 500+ other marketing platforms through our Marketing Common Data Model. You can analyze MNTN Connected TV performance with Google Ads, Facebook, and other channels in unified reports.

Does the MNTN integration require technical setup?

No coding required. You provide your MNTN API credentials and select which data to extract. Improvado handles the technical API connection, authentication, and data transformation automatically.

What destinations work with MNTN data from Improvado?

MNTN data can be loaded into BigQuery, Snowflake, Redshift, Azure Synapse, and other data warehouses. You can also send data directly to Tableau, Power BI, Looker, and 200+ other business intelligence tools.

How does Improvado handle MNTN API rate limits?

Improvado automatically manages MNTN's API rate limits and retry logic. Our system queues requests during peak times and handles authentication refresh tokens. You don't need to monitor API usage or connection status.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your MNTN today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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