Integrate MNTN — Connected TV Analytics Simple
Connect MNTN and let AI agents query Connected TV campaign data, audience reach, and attribution insights alongside your video advertising metrics.
Key Takeaways Connect MNTN to your data warehouse
Improvado connects directly to MNTN's API to extract your Connected TV campaign data automatically. We pull campaign performance metrics, audience reach data, attribution insights, and creative performance without requiring manual CSV downloads. Your MNTN data refreshes on your schedule—hourly, daily, or custom intervals. The connection handles API rate limits and authentication automatically.
Unified CTV data with all marketing channels
Improvado normalizes MNTN data through our Marketing Common Data Model (MCDM). Campaign names, audience segments, and performance metrics align with data from Google Ads, Facebook, and other platforms. You can analyze Connected TV impact alongside search, social, and display campaigns in a single dashboard. Cross-channel attribution becomes possible when all data uses consistent naming conventions.
Data objects and fields Improvado extracts from MNTN
| Object | Fields |
|---|---|
| Campaign | spend impressions video_completions conversions CPA ROAS status |
| Ad Group | targeting impressions video_starts spend completion_rate |
| Creative | creative_format impressions video_completions CTR spend VCR |
| Audience | audience_name impressions video_starts conversions spend |
| Placement | site_name impressions video_completions spend conversions |
From connection to autonomous action in three steps
Connect
Connect your MNTN account via OAuth. The agent accesses campaign performance, audience segments, creative assets, and budget allocation across your CTV and streaming inventory.
Ask
Ask questions like 'Which audiences have the lowest CPM?' or 'Show me campaigns with completion rates below 80%' or 'What's my total spend on streaming platforms this quarter?'
Act
The agent adjusts campaign budgets, pauses underperforming creatives, shifts spend between audience segments, and updates bid strategies based on completion rate thresholds you define.
What teams ask their AI agent about MNTN
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare MNTN CTV performance against YouTube and Facebook video campaigns in unified reports
Your AI agent analyzes MNTN data and delivers actionable insights — automatically, in seconds.
Optimize CTV budget allocation by analyzing MNTN attribution data with other touchpoints
Your AI agent analyzes MNTN data and delivers actionable insights — automatically, in seconds.
Build executive dashboards showing MNTN's contribution to overall marketing pipeline
Your AI agent analyzes MNTN data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read CTV metrics — it attributes TV viewers to conversions
Read
The agent reads campaign performance metrics including impressions, completion rates, CPM, frequency, audience reach, creative performance, and budget pacing across all your MNTN CTV campaigns.
Write
The agent modifies campaign budgets, adjusts audience targeting parameters, pauses or activates campaigns and creatives, and updates bid caps based on performance triggers.
Monitor
The agent watches for completion rate drops, CPM spikes above your thresholds, budget pacing issues, frequency cap breaches, and audience segment performance shifts that require reallocation.
The AI agent queries MNTN campaign performance, audience reach, creative effectiveness, and attribution data. It tracks CTV viewers through the funnel by correlating MNTN touchpoints with YouTube, Facebook video, and direct conversions. Ask it to calculate MNTN's contribution to pipeline compared to other video channels.
| Campaign | Impressions | Completion Rate |
|---|---|---|
| Home Decor Spring Launch | 687K | 94% |
| Outdoor Furniture Q2 | 612K | 89% |
| Kitchen Essentials Promo | 531K | 87% |
| Bedroom Collection Refresh | 498K | 85% |
| Living Room Makeover | 472K | 82% |
Send MNTN data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with MNTN as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What MNTN data can Improvado extract?
How often does MNTN data refresh in my warehouse?
Can I combine MNTN data with other advertising platforms?
Does the MNTN integration require technical setup?
What destinations work with MNTN data from Improvado?
How does Improvado handle MNTN API rate limits?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your MNTN today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.