People Data Labs Integration

People Data Labs Data Integration | B2B Contact Enrichment

Connect People Data Labs in 5 minutes. Your AI agent enriches person and company profiles from 1.5+ billion records with real-time verification — then correlates with cross-channel insights from 1,000+ sources.

SOC 2 Type II

1,000+ Data Sources

Any Warehouse or BI Tool

Improvado Agent

Connected to People Data Labs

Show me enrichment coverage for leads added this week — how many have verified emails?

Analyzed 847 new leads: 612 (72.3%) enriched with verified emails, 189 (22.3%) partial enrichment, 46 (5.4%) no match found. Average likelihood score: 0.87. Top job titles: Account Executive (143), Sales Manager (98), Director of Marketing (76).

Enrich the 189 partial matches with job history and social profiles, then sync to HubSpot

Enrichment completed: 167 of 189 leads now have job history data, 154 have LinkedIn profiles. Synced all updates to HubSpot with timestamp 2024-01-15 14:23 UTC. 22 leads remain unmatched due to insufficient input data.

Trusted by data-driven teams

1,000+

Integrations

200+

People Data Labs Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

What your AI agent extracts from People Data Labs

Your agent reads person profiles (demographics, social profiles, job history, contact information), company firmographics, email verification status, and IP-to-company enrichment data. It accesses 1.5+ billion unique B2B records with real-time verification across Person, Company, Search, and Identity APIs. All data includes likelihood scoring thresholds and professional role information for precision targeting.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the People Data Labs API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor People Data Labs through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Complete B2B Profile Enrichment

Improvado pulls person profiles with demographics, social profiles, job history, verified contact information, and likelihood scores from 1.5+ billion records. We capture company firmographics, email verification status, IP-to-company enrichment, and professional role information across Person, Company, Search, and Identity APIs.

People Data Labs API · Authentication method not specified · Real-time sync · Configurable refresh cadence

Schema Overview

Data objects and fields Improvado extracts from People Data Labs

Object	Fields
Person Profile	full_name job_title job_company emails phone_numbers social_profiles job_history likelihood_score
Company Data	company_name industry employee_count headquarters_location company_type linkedin_url
Email Verification	email_address verification_status deliverability_score last_verified_date
IP Enrichment	ip_address company_name location is_mobile is_proxy is_vpn
Identity Resolution	input_data matched_profile_id confidence_score data_sources match_method

How it works

From connection to autonomous action in three steps

Connect

Connect: API integration via People Data Labs endpoints (Person, Company, Search, Identity). Setup completes in ~10 minutes with credential configuration and endpoint selection.

Ask

Query: Ask "Show enriched profiles for leads from last month with job changes" — agent surfaces person profiles with job history, verified contact info, likelihood scores, and social profiles from 1.5B+ records.

Act

Act: Agent triggers bulk enrichment workflows, updates CRM records with verified emails and demographics, configures likelihood thresholds, and syncs enriched data to your data warehouse with full source attribution.

Use Cases

What teams ask their AI agent about People Data Labs

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Show me all enriched person profiles with verified emails in the healthcare industry hired in the last 6 months

Your AI agent analyzes People Data Labs data and delivers actionable insights — automatically, in seconds.

5 hrs → 20 min

Improvado Agent Cross-channel

Compare job title distribution from People Data Labs enrichment against our CRM contact data and flag mismatches

Your AI agent analyzes People Data Labs data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Enrich all new leads from yesterday with People Data Labs contact information and sync verified emails back to Salesforce

Your AI agent analyzes People Data Labs data and delivers actionable insights — automatically, in seconds.

4 hrs → 15 min

AI Agent Access

Your agent doesn't just read People Data Labs — it enriches your entire data ecosystem.

Read

Read: Person profiles (demographics, social profiles, job history, contact info), company firmographics, email verification status, IP enrichment data, professional roles, likelihood scores, and identity resolution across 1.5+ billion unique B2B records via Person, Company, Search, and Identity APIs.

Write

Write: Trigger real-time enrichment API calls, execute batch processing with configurable likelihood thresholds, update contact records in connected CRMs and marketing platforms, sync verified emails and job history to data warehouses, and configure refresh cadence for automated enrichment workflows.

Monitor

Monitor: Track enrichment coverage rates, email verification success percentages, likelihood score distributions, API consumption against quotas, data freshness timestamps, match rates by input data quality, and enrichment operation audit logs with source attribution for compliance reporting.

Claude, ChatGPT, and Cursor can trigger real-time enrichment workflows, update contact records across your CRM and marketing platforms, and configure likelihood scoring thresholds for batch processing. The agent writes enriched demographics, verified emails, and job history back to your data warehouse, maintaining a complete audit trail of every enrichment operation and data source attribution.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · People Data Labs

You

Show me all enriched person profiles with verified emails in the healthcare industry hired in the last 6 months

Recent Healthcare Hires

Name & Title	Company	Email Status
Sarah Chen · VP Sales	MedTech Innovations	Verified · 98% confidence
Marcus Johnson · Director BD	HealthCore Systems	Verified · 95% confidence
Emily Rodriguez · Head of Ops	CareSync Solutions	Verified · 97% confidence
David Kim · Sales Manager	Vitality Health Group	Verified · 99% confidence
Jessica Patel · Enterprise AE	MediFlow Technologies	Verified · 96% confidence

5 profiles · 100% verified · avg 97% confidence score

You

Enrich all new leads from yesterday with People Data Labs contact information and sync verified emails back to Salesforce

Enrichment job scheduled

Processing 47 leads · syncing verified contacts to Salesforce

Destinations

Send People Data Labs data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

SOC

SOC 2 Type II Audited data management

HIPAA Healthcare compliance

GDPR EU data protection

CCPA California privacy

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with People Data Labs as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	● Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to People Data Labs?

Improvado connects to People Data Labs via API integration, typically completing setup in under 10 minutes. While the specific authentication method is not publicly documented, the connection supports Person Enrichment, Company Enrichment, Person Search, and Person Identify API endpoints. Historical data backfill is available for existing datasets, and the connector supports both real-time API calls and bulk dataset licensing workflows.

What People Data Labs data does Improvado pull?

Improvado extracts person profiles with demographics, social profiles, job history, and contact information from 1.5+ billion unique records. It also pulls company firmographics, email verification status, IP address enrichment data with mobile/hosting/proxy/VPN detection, and professional role information. Each record includes likelihood scoring metadata and multi-source verification flags. Data refreshes in real-time via API calls, with configurable refresh cadence for Salesforce and other platform integrations.

How often does People Data Labs data refresh?

People Data Labs offers real-time data verification and enrichment through API calls made at the moment of request. For integrated platforms like Salesforce, you can configure custom refresh cadence settings to balance data freshness with API consumption. Improvado supports both on-demand manual triggers and scheduled sync intervals. Real-time verification ensures email accuracy and profile data reflects the latest available information from People Data Labs' continuously updated dataset.

Can the AI agent write data back to People Data Labs?

People Data Labs operates as a data enrichment source, so the AI agent uses it to enrich and verify data rather than writing back to the platform itself. However, your agent can write People Data Labs enrichment results to any connected destination — CRMs, data warehouses, marketing platforms, or analytics tools. Every enrichment operation is logged with complete audit trails showing which fields were updated, the source API endpoint used, likelihood scores, and timestamps for compliance and data lineage tracking.

Is People Data Labs data secure with Improvado?

Yes. Improvado is SOC 2 Type II certified, HIPAA-compliant, and GDPR-ready, ensuring People Data Labs data meets enterprise security standards. All data in transit is encrypted using TLS 1.2+, and data at rest uses AES-256 encryption. API credentials are stored in secure vaults with role-based access controls. People Data Labs maintains enterprise compliance certifications suitable for large-scale data products, and Improvado preserves these security standards throughout the integration pipeline.

How does People Data Labs connect with other platforms in Improvado?

People Data Labs data flows into Improvado's Common Data Model, where person profiles and company records are automatically mapped to unified schemas alongside your CRM, marketing automation, and sales intelligence platforms. Your AI agent can compare People Data Labs enrichment against Salesforce contact records, cross-reference job titles with LinkedIn Ads targeting, or validate email verification status against email marketing platform bounce rates. This unified view enables cross-platform identity resolution and multi-source data quality analysis without custom ETL.

Customer stories See all customer stories →

"Improvado saves about 90 hours per week and allows us to focus on data analysis."

Jeff Lee Head of Social, Media Buy, Influencer & Marketing Data at ASUS

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"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."

Marc Cerniglio Insights & Automation Manager at Chacka Marketing

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Put an AI agent on your People Data Labs today

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