Data sources
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Instatus

Instatus Data Integration | Status Page Analytics

Connect Instatus to your data warehouse and BI tools through Improvado's automated integration platform. Extract incident data, uptime metrics, and service status information for comprehensive operational analytics.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Instatus to your data analytics platform

Improvado connects to Instatus API to extract incident reports, uptime statistics, maintenance schedules, and service status updates automatically. The platform captures historical incident data, resolution times, and customer communication metrics. Data flows directly to destinations like BigQuery, Snowflake, or Tableau on scheduled intervals. Pre-configured connectors handle API authentication and manage data extraction from multiple status pages.

Instatus Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Instatus + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Combine status page data with business metrics

Improvado's Marketing Common Data Model (MCDM) normalizes Instatus operational data alongside marketing, sales, and customer success metrics from 500+ platforms. This enables correlation analysis between service uptime and customer satisfaction, churn rates, or support ticket volumes. Teams can track incident impact on user engagement, conversion rates, and revenue metrics. The unified data structure facilitates comprehensive operational intelligence across customer-facing and internal systems.

Use Cases

What users ask their Instatus integration

Cross-channel
Correlate service incidents with customer churn and support ticket volume
3 hrs → 8 min
Budget optimization
Track uptime impact on user engagement and conversion rate optimization
Manual → auto
Executive reporting
Generate executive reports showing service reliability alongside revenue metrics
5 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Instatus data does Improvado extract?
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Improvado extracts incident reports, uptime percentages, maintenance windows, service component status, and subscriber metrics from Instatus. The platform captures historical incident data with resolution times and impact assessments. Status page subscriber engagement and notification delivery metrics are also included.
How often does Instatus data sync?
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Instatus data can sync hourly, daily, or in real-time depending on your operational monitoring needs. Most teams choose hourly syncs for current incident tracking with daily historical data updates. Real-time syncing is available for critical incident response and customer communication workflows.
Can I track multiple status pages?
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Yes, Improvado supports multiple Instatus accounts and status pages for different products or regions. Each status page requires separate API configuration but data is unified in your destination warehouse. This enables enterprise-wide operational reporting across all customer-facing services.
What uptime metrics can I analyze?
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You can analyze service uptime percentages, incident frequency, mean time to resolution (MTTR), and service level agreement (SLA) compliance. Improvado also tracks component-specific reliability and maintenance impact on overall uptime. Historical trend analysis and comparative service performance are supported.
Does this integrate with customer success data?
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Yes, when combined with CRM and support platform data through Improvado, you can correlate service incidents with customer satisfaction scores and support interactions. This enables comprehensive analysis of service reliability impact on customer relationships. Cross-platform reporting shows the full customer experience during service disruptions.
How are incident classifications handled?
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Improvado preserves Instatus incident severity levels, impact classifications, and custom status categories during data extraction. The platform maintains incident timeline data and resolution status updates. Custom incident fields and classifications are automatically detected and included in the data schema.