SiteImprove Integration: Web Performance Unified

Connect SiteImprove and let AI agents query SEO metrics, accessibility scores, and site performance data alongside traffic and conversion analytics.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to SiteImprove

Show me our top 5 accessibility issues by page volume across our corporate site.

Your site has 847 pages with accessibility errors. The top issue is missing alt text on 312 pages, followed by low contrast affecting 289 pages. WCAG 2.1 AA compliance dropped to 68% this month.

Flag all pages below 60% compliance for immediate review and create a remediation task list by severity.

Flagged 143 pages for priority fixes. Created task queue sorted by impact: 89 critical, 54 moderate. Estimated effort: 22 hours to reach 85% compliance.

Trusted by data-driven teams

1,000+

Integrations

200+

SiteImprove Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect SiteImprove analytics integration

Improvado integrates with SiteImprove's API to extract website analytics, SEO metrics, accessibility scores, and performance data. The connection pulls data on your specified schedule, removing the need for manual report exports from SiteImprove dashboards. All website quality metrics flow directly into your chosen data warehouse or BI platform. Data includes page-level SEO scores, accessibility compliance ratings, and site performance metrics.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the SiteImprove API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor SiteImprove through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified website data across tools

SiteImprove data gets standardized through Improvado's Marketing Common Data Model alongside Google Analytics, Search Console, and other web analytics platforms. This normalization enables comprehensive website performance analysis combining traffic, SEO, and accessibility metrics in unified reports. Marketing teams can correlate SiteImprove quality scores with actual traffic and conversion performance. The integrated view reveals how site improvements impact business metrics.

Siteimprove Analytics API v2 · API key · daily sync · incremental

Schema Overview

Data objects and fields Improvado extracts from SiteImprove

Object	Fields
Page	page_views bounce_rate avg_time_on_page broken_links misspellings
Site	total_visits unique_visitors pages_crawled accessibility_score SEO_score
Campaign	visits goal_completions conversion_rate traffic_source revenue
Keyword	search_volume ranking_position clicks impressions CTR

How it works

From connection to autonomous action in three steps

Connect

Connect SiteImprove via API token from your account settings. Agent authenticates once and maintains read/write access to quality assurance data, accessibility reports, SEO analytics, and policy configurations across all monitored domains.

Ask

Ask questions like 'Which pages have broken links affecting our conversion paths?' or 'Show me accessibility violations blocking our government contract compliance' or 'What SEO issues are preventing our product pages from ranking?'

Act

Agent creates remediation task queues in SiteImprove, updates content policies, flags pages for manual review, exports compliance reports for legal teams, and triggers re-crawls after fixes are deployed to validate improvements.

Use Cases

What teams ask their AI agent about SiteImprove

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Combine SiteImprove SEO data with Google Analytics traffic for complete site analysis

Your AI agent analyzes SiteImprove data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min

Improvado Agent Cross-channel

Track accessibility improvements alongside conversion rate changes over time

Your AI agent analyzes SiteImprove data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Create executive dashboards showing website health scores and business impact

Your AI agent analyzes SiteImprove data and delivers actionable insights — automatically, in seconds.

3 hrs → 10 min

AI Agent Access

Your agent connects SEO health to actual revenue impact

Read

Agent reads accessibility scores, WCAG compliance levels, broken link reports, SEO health metrics, misspelling counts, page quality scores, policy violations, mobile usability data, and historical trend data across all monitored pages and domains.

Write

Agent creates and assigns remediation tasks, updates content quality policies, excludes pages from monitoring, triggers site re-crawls, exports compliance documentation, configures alert thresholds, and marks issues as resolved or accepted risks in your quality assurance workflow.

Monitor

Agent monitors accessibility score drops below compliance thresholds, new broken links on critical conversion paths, sudden increases in misspellings or readability issues, policy violations on regulated content, and SEO health degradation affecting organic visibility.

AI agents query accessibility scores, broken link reports, and SEO recommendations from SiteImprove. They correlate site health improvements with Google Analytics traffic changes, identify which accessibility fixes increased conversion rates, and track how page speed optimizations affected bounce rates. Agents answer questions like "Did fixing those 200 broken links improve our organic traffic?" by joining SiteImprove and GA4 data.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · SiteImprove

You

What are our worst performing pages by accessibility score this week?

Accessibility Issues

Page	Score	Change
/products/industrial-pumps	42% WCAG AA	-18%
/solutions/manufacturing	51% WCAG AA	-12%
/resources/case-studies	58% WCAG AA	-9%
/company/careers	61% WCAG AA	-7%
/support/documentation	64% WCAG AA	-5%

5 pages · 847 total errors · avg 55% compliance

You

Create remediation tickets for all pages under 60% and assign to web team.

Remediation Queue Created

3 pages flagged · 412 errors prioritized

Destinations

Send SiteImprove data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with SiteImprove as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What SiteImprove metrics can Improvado extract?

Improvado extracts SEO scores, accessibility compliance ratings, page performance metrics, broken link reports, and content quality assessments. The integration covers all major SiteImprove modules including Analytics, SEO, Accessibility, and Quality Assurance.

How frequently does SiteImprove data update?

Data can sync daily or weekly based on your SiteImprove scanning schedule and reporting needs. Most website quality metrics update daily, while comprehensive accessibility scans may run weekly. Historical trend data is preserved for long-term analysis.

Can I combine SiteImprove with other web analytics tools?

Yes, Improvado normalizes SiteImprove data with Google Analytics, Adobe Analytics, and other web platforms. This creates unified website performance reporting combining quality metrics with traffic and conversion data. You can analyze how site improvements correlate with business outcomes.

Which data warehouses support SiteImprove data?

SiteImprove data flows to BigQuery, Snowflake, Redshift, Azure, and major BI tools like Tableau, Power BI, and Looker. Data formatting remains consistent across all destinations. Custom schemas can be applied during the ETL process.

Is SiteImprove API setup complex?

No complex setup is required from your team. Improvado manages the API connection and data pipeline configuration. You provide SiteImprove API credentials and select your destination, then automated data flow begins immediately.

What historical SiteImprove data is available?

Historical data depends on your SiteImprove account history and data retention settings. Improvado typically accesses 6-12 months of historical website quality metrics and SEO performance data. Longer periods may be available based on your SiteImprove subscription level.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your SiteImprove today

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