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Message volume, response rates, and communication data flow to business intelligence platforms. Track email efficiency alongside marketing metrics.
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Improvado connects to Gmail using OAuth 2.0 authentication to extract email metadata, thread information, and communication patterns. Pull data from inbox, sent items, and custom labels while respecting privacy and security requirements. Configure automated data refreshes every hour to capture new emails, replies, and label changes. Our platform handles Gmail API quotas and authentication renewal seamlessly.
Improvado transforms Gmail data using the Marketing Common Data Model (MCDM) for integration with marketing and sales platforms. Correlate email communication patterns with campaign performance from Google Ads, Salesforce, and marketing automation tools. Map Gmail interactions to marketing dimensions like lead_response_time, customer_engagement_score, and sales_follow_up_frequency. Analyze how direct email communication impacts marketing funnel progression and customer lifetime value.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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