AdLib DSP Data Integration — Programmatic for Independent Teams
Connect AdLib DSP and let AI agents query programmatic campaign, creative, and placement performance across CTV, audio, display, native, and video inventory.
- 1,350+ data sources
- Any warehouse or BI tool
Top performer: Brand campaigns at 8.1x ROAS.
Trusted by data-driven teams
Automate AdLib DSP data extraction
Improvado connects to the AdLib DSP reporting API to extract your programmatic advertising data. Pull campaign, creative, site, app, and geo reports covering impressions, clicks, spend, and conversions across CTV, audio, display, native, video, in-app, and digital out-of-home inventory. Extraction runs on a schedule, so your AdLib DSP metrics land in your data warehouse without manual report exports.
Unified programmatic advertising analysis
Improvado normalizes AdLib DSP data through our Marketing Common Data Model (MCDM) for consistent cross-platform analysis. Compare AdLib DSP delivery against your other DSPs and ad platforms in one place, break spend and performance down by campaign, creative, placement, or geography, and build unified media dashboards from a single normalized dataset.
Data objects and fields Improvado extracts from AdLib DSP
| Object | Fields |
|---|---|
| Campaign | impressions clicks spend conversions campaign_id campaign_name |
| Creative | impressions clicks spend conversions creative_id creative_name |
| Site | impressions clicks spend conversions site_domain |
| App | impressions clicks spend conversions app_id |
| Geo | impressions clicks spend conversions country_code region zip_code |
From connection to autonomous action in three steps
Connect
Ask
Act
What teams ask their AI agent about AdLib DSP
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Report AdLib DSP delivery alongside other DSPs and ad platforms in unified dashboards
Your AI agent analyzes AdLib DSP data and delivers actionable insights — automatically, in seconds.
Break programmatic performance down by campaign, creative, site, app, or geography
Your AI agent analyzes AdLib DSP data and delivers actionable insights — automatically, in seconds.
Consolidate CTV, audio, display, native, and video metrics for stakeholder reporting
Your AI agent analyzes AdLib DSP data and delivers actionable insights — automatically, in seconds.
Your agent queries AdLib DSP performance across every channel
The AI agent queries AdLib DSP campaign, creative, and placement metrics on demand. Ask which campaigns drive the most efficient conversions, how creative performance compares across formats, or which sites and apps deliver the strongest results — and compare AdLib DSP against your other programmatic platforms without exporting a single report.
Explore MCP →Read
Write
Monitor
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send AdLib DSP data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with AdLib DSP as one of 1,350+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,350+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What AdLib DSP data does Improvado extract?
Which channels does AdLib DSP cover?
How do I authenticate the AdLib DSP connection?
Can I analyze AdLib DSP with other programmatic platforms?
What destinations work with AdLib DSP data?
How do I choose which AdLib DSP report to extract?
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Put an AI agent on your AdLib DSP today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.