Connect Innovid Data — Video Ad Intelligence
Connect Innovid video ad data and let AI agents query completion rates, creative engagement, and attribution metrics alongside 1,000+ other sources.
Key Takeaways Connect Innovid to your data infrastructure
Improvado integrates with Innovid APIs to extract video campaign performance, creative analytics, and audience engagement metrics automatically. The platform pulls completion rates, interaction data, and attribution results every few hours. No manual report downloads or dashboard exports needed. Your Innovid video advertising data appears in your data warehouse immediately after each automated refresh cycle.
From connection to autonomous action in three steps
Connect
Connect your Innovid account using API credentials from your platform dashboard. The agent authenticates via OAuth and syncs campaign structures, creative variants, and performance data across display, video, and CTV placements within minutes.
Ask
Ask questions like 'Which CTV creatives have completion rates below 70%?' or 'Show me cost per completed view trends for our video campaigns this quarter' and get instant answers from your live Innovid data.
Act
The agent pauses underperforming creative variants, swaps assets between campaigns, adjusts frequency caps on specific placements, and updates dynamic creative rules based on performance thresholds you define.
What teams ask their AI agent about Innovid
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare video completion rates across Innovid, YouTube, and Facebook campaigns in one view
Your AI agent analyzes Innovid data and delivers actionable insights — automatically, in seconds.
Optimize video creative performance by analyzing engagement data across all video platforms
Your AI agent analyzes Innovid data and delivers actionable insights — automatically, in seconds.
Track video-driven conversions from awareness through purchase across the customer journey
Your AI agent analyzes Innovid data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Innovid — it correlates video engagement
Read
Pulls campaign performance metrics including impressions, completion rates, viewability scores, cost per completed view, creative variant performance, audience segment breakdowns, device and placement data, and dynamic creative optimization results across display, video, and connected TV campaigns.
Write
Pauses or activates creative variants, swaps creative assets between campaigns, adjusts frequency caps, updates dynamic creative logic and personalization rules, modifies bid strategies on programmatic placements, and reallocates budget between campaign flights based on performance signals.
Monitor
Watches for completion rate drops below defined thresholds, viewability score changes, cost per completed view increases, creative fatigue indicators across variants, device performance shifts, and audience engagement anomalies to trigger alerts or automated optimization actions.
The AI agent queries completion rates, interaction data, and attribution results across campaigns. It compares video performance from Innovid against YouTube and Facebook metrics automatically. Ask it to identify which creative variations drive the highest engagement or track video-driven conversions through the full customer journey.
| Campaign | Impressions | Completion Rate |
|---|---|---|
| Spring Collection Launch | 487K | +12% |
| Smart Home Q1 Push | 392K | +18% |
| Outdoor Gear Promo | 281K | +8% |
| Kitchen Essentials | 156K | -3% |
| Home Office Setup | 143K | +15% |
Send Innovid data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Innovid as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Innovid metrics does Improvado extract?
How frequently does Innovid data update?
Can I analyze Innovid data with other video advertising platforms?
Does the integration include Innovid creative analytics?
Which data warehouses work with Innovid integration?
How does Improvado handle Innovid attribution data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Innovid today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.