Data sources
/
Innovid

Connect Innovid Data — Video Ad Intelligence

Pull connected TV metrics, video completion rates, and cross-screen performance from Innovid. Analyze video advertising effectiveness in BigQuery or Snowflake.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Innovid to your data infrastructure

Improvado integrates with Innovid APIs to extract video campaign performance, creative analytics, and audience engagement metrics automatically. The platform pulls completion rates, interaction data, and attribution results every few hours. No manual report downloads or dashboard exports needed. Your Innovid video advertising data appears in your data warehouse immediately after each automated refresh cycle.

Innovid Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Innovid + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified video advertising across all channels

Innovid metrics get standardized through Improvado's Marketing Common Data Model alongside YouTube, Facebook Video, and other video advertising platforms. Creative IDs, completion rates, and engagement metrics align consistently across data sources. You can analyze video performance holistically, compare creative effectiveness across channels, and build unified video attribution models. All video advertising data follows identical schema structures and naming conventions.

Use Cases

What users ask their Innovid integration

Cross-channel
Compare video completion rates across Innovid, YouTube, and Facebook campaigns in one view
5 hrs → 20 min
Budget optimization
Optimize video creative performance by analyzing engagement data across all video platforms
Manual → auto
Executive reporting
Track video-driven conversions from awareness through purchase across the customer journey
7 hrs → 22 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Innovid metrics does Improvado extract?
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Improvado extracts video completion rates, interaction metrics, creative performance data, audience engagement scores, and attribution results. The platform captures both campaign-level summaries and granular creative-level performance including quartile completion and click-through rates.
How frequently does Innovid data update?
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Innovid data refreshes every 3-6 hours through automated API connections. Video performance metrics typically update faster than conversion attribution data due to measurement and tracking delays.
Can I analyze Innovid data with other video advertising platforms?
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Yes, Improvado normalizes Innovid data alongside YouTube Ads, Facebook Video, TikTok, and other video advertising platforms. Creative identifiers and engagement metrics align for comprehensive video performance analysis across channels.
Does the integration include Innovid creative analytics?
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Yes, Improvado extracts creative performance metrics including completion rates by creative variant, interaction heatmaps, and dynamic content performance. Creative data includes asset-level analytics and optimization recommendations where available.
Which data warehouses work with Innovid integration?
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Improvado loads Innovid data into BigQuery, Snowflake, Redshift, Azure Synapse, and other major data warehouses. The platform also supports direct connections to Tableau, Looker, and Power BI for immediate video performance dashboards.
How does Improvado handle Innovid attribution data?
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Improvado extracts view-through and click-through attribution data from Innovid's measurement suite. The platform maintains creative-level attribution tracking and cross-device measurement data for accurate video advertising performance analysis.