Adobe DSP Data Integration | Programmatic Advertising ETL
Connect Adobe DSP in 5 minutes and let your AI agent query campaign performance, analyze ROAS trends, adjust bids, and pause underperforming ad groups. Enrich Adobe DSP insights with cross-channel context from 1,000+ marketing and analytics sources—all through natural language.
Key Takeaways What your AI agent extracts from Adobe DSP
Improvado pulls comprehensive Adobe DSP data including campaign and ad group performance, spend and ROAS metrics, impressions, clicks, conversions, CPM, CPC, frequency caps, audience segments, inventory sources, and creative performance across display, video, and native formats.
Data objects and fields Improvado extracts from Adobe DSP
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPA status budget |
| Placement | bids impressions viewable_impressions viewability_rate spend |
| Ad | format CTR impressions spend video_completion_rate |
| Audience | reach frequency impressions conversions ROAS |
| Package | spend impressions pacing delivery_status budget |
From connection to autonomous action in three steps
Connect
Connect your Adobe DSP account through OAuth. Agent accesses campaign data, placement performance, audience segments, and inventory deals across display, video, CTV, native, and audio channels.
Ask
Ask questions like 'Which CTV placements have the lowest completion rates?' or 'Compare video vs display performance by DMAs for our Q2 campaigns' or 'Show me audience overlap between our retargeting segments.'
Act
Agent adjusts campaign budgets and bids, pauses underperforming placements, activates new audience segments, updates frequency caps, shifts spend between inventory sources, and modifies dayparting schedules based on performance thresholds you define.
What teams ask their AI agent about Adobe DSP
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Show me Adobe DSP campaigns with ROAS below 2.5 in the last 14 days, sorted by spend.
Your AI agent analyzes Adobe DSP data and delivers actionable insights — automatically, in seconds.
Compare Adobe DSP video CPM against Meta and Google DV360 for our Q1 awareness campaigns.
Your AI agent analyzes Adobe DSP data and delivers actionable insights — automatically, in seconds.
Pause all Adobe DSP ad groups in the retail campaign with CTR below 0.3% and update budget allocation.
Your AI agent analyzes Adobe DSP data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Adobe DSP—it optimizes campaigns
Read
Agent reads campaign spend and pacing, placement-level metrics (impressions, clicks, conversions, viewability, completion rates), audience segment performance, inventory source efficiency, frequency data, cross-device attribution, deal performance, creative rotation stats, and geographic breakdowns across all DSP channels.
Write
Agent adjusts campaign and placement budgets, modifies bid strategies and bid multipliers, pauses or activates placements, applies audience targeting changes, updates frequency and recency caps, shifts budget between inventory deals, changes dayparting rules, and activates pre-built optimization strategies.
Monitor
Agent monitors CPA and ROAS thresholds by campaign or placement, tracks pacing against flight goals, watches for viewability drops below benchmarks, detects frequency saturation, identifies inventory quality issues, alerts on budget depletion rates, and flags audience segment performance anomalies.
Query campaign performance, update bids, pause ad groups, and adjust budgets directly in Adobe DSP through Claude, ChatGPT, Cursor, or any MCP client. Every read, write, and automation is logged, governed, and auditable for complete control.
| Campaign | Spend | ROAS |
|---|---|---|
| Spring_Sofa_Video_Retarget | $18,400 | 6.8x |
| Living_Room_Display_Prospect | $22,100 | 5.2x |
| Bedroom_CTV_Awareness | $31,200 | 4.9x |
| Dining_Native_Consideration | $14,800 | 3.7x |
| Outdoor_Display_Retarget | $9,600 | 3.1x |
Send Adobe DSP data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Adobe DSP as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How does Improvado connect to Adobe DSP?
What Adobe DSP data does Improvado pull?
How often does Adobe DSP data refresh?
Can the AI agent write data back to Adobe DSP?
Is Adobe DSP data secure with Improvado?
How does Adobe DSP connect with other platforms in Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Adobe DSP today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.