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Access granular web analytics, user behavior data, and conversion paths from Adobe Analytics. Route to Snowflake or Tableau for deep-dive analysis.
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Improvado connects to Adobe Analytics Data Feed to extract raw clickstream data, custom variables, and detailed visitor behavior automatically. The platform processes hourly or daily feed files, parsing hit-level data including page views, events, eVars, and props. Data feeds are monitored continuously, with automatic processing as new files become available. No manual FTP management or file parsing required.
Improvado transforms Adobe Analytics Data Feed using the Marketing Common Data Model, standardizing web metrics with other analytics platforms like Google Analytics, marketing automation, and advertising data. Page views, conversion events, and user journeys align across all your data sources. This normalization enables comprehensive customer journey analysis from first touch to conversion. Combine website behavior with campaign performance in a single view.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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