Snapchat Ads Data Integration | Connect Campaign Data

Connect Snapchat Ads and let AI agents query campaign performance, conversion data, and creative metrics alongside 1,000+ other marketing sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Snapchat Ads

Show me top-performing Snapchat ad sets from the last 30 days for our new sneaker launch.

Your sneaker campaign ran 12 ad sets with total spend of $47,300. Top performer: 'Urban Collection - Gen Z' delivered 2.8M impressions at $0.89 CPM and drove 18,400 swipe-ups with a 5.2x ROAS.

Increase budget on that ad set by 40% and pause the two lowest ROAS performers.

Budget increased to $8,400/day on 'Urban Collection - Gen Z'. Paused 'Retro Styles - Broad' and 'Classic Fit - Lookalike' which were delivering 1.9x and 2.1x ROAS respectively. Changes live in your Snapchat Ads account.

Trusted by data-driven teams

1,000+

Integrations

200+

Snapchat Ads Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Snapchat Ads to your warehouse

Improvado connects directly to Snapchat Ads Manager APIs to extract your campaign data automatically. We pull performance metrics, conversion data, audience insights, and creative performance across all campaign types. Your data refreshes every hour, ensuring your dashboards show current campaign performance. Setup requires only your Snapchat Ads Manager credentials.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Snapchat Ads API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Snapchat Ads through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified social media advertising data

Improvado's Marketing Common Data Model normalizes Snapchat data alongside Facebook, TikTok, and Instagram campaigns. Cost per acquisition from Snapchat combines seamlessly with conversion data from Google Analytics and revenue metrics from Shopify. This unified approach reveals which social platforms drive the highest ROI and helps optimize budget allocation across channels.

Snapchat Marketing API v1 · OAuth 2.0 · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Snapchat Ads

Object	Fields
Campaign	spend impressions swipes video_views conversion_purchases status daily_budget
Ad Squad	bids impressions spend reach frequency optimization_goal placement
Ad	attachment_type impressions swipes spend video_view_time_millis
Audience Segment	segment_name segment_size match_rate status
Pixel Event	event_type event_count conversion_value attribution_window

How it works

From connection to autonomous action in three steps

Connect

Connect your Snapchat Ads account through OAuth. The agent accesses campaign data, ad set metrics, creative performance, audience insights, and conversion tracking across all your Snapchat advertising activity.

Ask

Ask questions like 'Which Snapchat campaigns have the lowest cost per swipe-up this month?' or 'Show me ad sets with declining ROAS over the past two weeks' or 'What's my total Snapchat spend and conversion rate for Q1?'

Act

The agent adjusts ad set budgets, pauses underperforming campaigns, duplicates high-ROAS ad sets with new audience targets, updates bid strategies, and modifies dayparting schedules directly in your Snapchat Ads Manager.

Use Cases

What teams ask their AI agent about Snapchat Ads

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare cost per acquisition across Snapchat, TikTok, and Facebook in unified dashboards

Your AI agent analyzes Snapchat Ads data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min

Improvado Agent Cross-channel

Optimize Snapchat ad spend based on downstream conversion and revenue data

Your AI agent analyzes Snapchat Ads data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Report social media advertising ROI and audience insights to marketing leadership

Your AI agent analyzes Snapchat Ads data and delivers actionable insights — automatically, in seconds.

3 hrs → 10 min

AI Agent Access

Your agent doesn't just read Snapchat data — it compares CPAs across platforms

Read

The agent reads campaign spend, impressions, swipe-ups, conversion data, ROAS, CPM, ad set performance, audience demographics, creative engagement metrics, and conversion funnel data from your Snapchat Ads account in real time.

Write

The agent adjusts daily budgets, pauses or activates ad sets, duplicates campaigns, updates bid caps, modifies audience targeting parameters, changes ad scheduling, and reallocates spend across campaigns based on performance thresholds you define.

Monitor

The agent monitors ROAS drops below target levels, CPM increases beyond acceptable ranges, swipe-up rate declines, daily spend pacing against monthly budgets, conversion rate changes, and creative fatigue indicators across all active Snapchat campaigns.

AI agents can query campaign performance, audience insights, and creative metrics directly from Snapchat Ads Manager. They correlate your Snapchat conversion data with TikTok and Facebook spend to identify which platform drives the lowest cost per acquisition. Agents can automatically flag when Snapchat CPAs exceed thresholds or when creative performance drops below benchmarks.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Snapchat Ads

You

Show top Snapchat ad sets by ROAS for our spring footwear campaign

Ad Set Performance

Ad Set	Spend	ROAS
Urban Collection - Gen Z	$14,200	5.2x
Athletic Pro - Interest	$9,800	4.7x
Street Style - Lookalike	$11,500	3.9x
Retro Styles - Broad	$6,400	1.9x
Classic Fit - Lookalike	$5,400	2.1x

5 ad sets · $47.3K spend · avg 3.6x ROAS

You

Increase budget 40% on the top performer and pause the bottom two

Budget adjusted, 2 ad sets paused

Urban Collection scaled to $8,400/day

Destinations

Send Snapchat Ads data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Snapchat Ads as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Snapchat Ads data does Improvado extract?

Improvado extracts campaign performance, conversion data, audience demographics, creative metrics, and cost data from Snapchat Ads Manager. We support all campaign objectives including app installs, website conversions, and brand awareness.

How often does Snapchat Ads data sync?

Snapchat Ads data syncs automatically every hour by default. You can adjust the frequency from every 15 minutes to daily based on your campaign monitoring needs.

Can I track Snapchat conversions in my warehouse?

Yes, Improvado extracts all Snapchat conversion events including purchases, sign-ups, and custom events. We also pull conversion values and attribution data for revenue analysis.

Does the integration work with Snapchat Business Manager?

Improvado works with both individual Snapchat Ads accounts and Business Manager setups. For agencies managing multiple clients, we can pull data across all accessible ad accounts simultaneously.

Which data destinations support Snapchat integration?

Improvado sends Snapchat data to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. We also support custom API endpoints for proprietary analytics platforms.

How does Improvado handle Snapchat's attribution windows?

Improvado respects Snapchat's attribution windows and pulls data for 1-day, 7-day, and 28-day attribution periods. This ensures your conversion reporting matches what you see in Snapchat Ads Manager.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Snapchat Ads today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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