Data sources
/
NetBase

Integrate NetBase — Social Intelligence Decoded

Import social listening, brand sentiment, and trend analysis from NetBase. Merge social insights with campaign data in Power BI or BigQuery.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect NetBase to your analytics infrastructure

Improvado connects to NetBase's API to extract social sentiment data, brand perception metrics, topic analysis, and consumer insights. The integration pulls data from your monitored brands, competitors, and industry topics across social platforms. Data refreshes automatically based on your schedule, keeping sentiment trends and social intelligence current. Eliminate manual report downloads and CSV exports.

NetBase Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
NetBase + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified social intelligence across platforms

Improvado's Marketing Common Data Model normalizes NetBase data alongside your other marketing and social media channels. Combine social sentiment with paid campaign performance, brand perception with conversion data, and consumer insights with customer behavior analytics. Compare NetBase intelligence with native platform data from Facebook, Twitter, and Instagram. Build comprehensive brand health dashboards that connect social sentiment to business outcomes.

Use Cases

What users ask their NetBase integration

Cross-channel
Merge NetBase sentiment with Facebook Ads data to optimize creative based on brand perception
4 hrs → 18 min
Budget optimization
Track competitor sentiment changes and correlate with your own social media performance
Manual → auto
Executive reporting
Build executive reports combining social sentiment, brand health, and marketing ROI metrics
6 hrs → 25 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

No items found.
No items found.

You can analyze data from 500+ data sources

No items found.
G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What NetBase data can Improvado extract?
+
Improvado extracts sentiment scores, brand perception metrics, topic analysis, consumer insights, competitive intelligence, and social conversation data. The integration covers brand monitoring, industry analysis, and consumer behavior insights from NetBase's social analytics platform.
How often does NetBase data sync with Improvado?
+
NetBase data syncs automatically every 6-24 hours depending on your monitoring requirements and data volume. You can configure sync frequency based on campaign timelines and reporting needs. More frequent syncing is available for crisis monitoring and real-time brand tracking.
Can I combine NetBase data with other social platforms?
+
Yes, Improvado normalizes NetBase data with 500+ other marketing platforms using the Marketing Common Data Model. You can analyze NetBase insights alongside native social media data, paid advertising performance, and customer engagement metrics for comprehensive social intelligence.
Which destinations work with NetBase data integration?
+
Improvado loads NetBase data into BigQuery, Snowflake, Redshift, Azure Synapse, and other data warehouses. You can also connect directly to Tableau, Power BI, Looker, and other BI tools for immediate social analytics visualization and reporting.
How does Improvado handle NetBase sentiment analysis?
+
Improvado extracts NetBase's sentiment scores, emotion analysis, and confidence ratings for brands and topics. The data includes positive, negative, and neutral sentiment breakdowns with contextual information for comprehensive brand perception analysis across time periods.
Is historical NetBase data available through the integration?
+
Yes, Improvado can extract historical NetBase data based on your account's data retention period. The initial sync includes past sentiment trends, brand monitoring history, and competitive analysis data. Historical depth depends on your NetBase subscription level and data retention settings.