NetBase Integration

Integrate NetBase — Social Intelligence Decoded

Import social listening, brand sentiment, and trend analysis from NetBase. Merge social insights with campaign data in Power BI or BigQuery.

A
Improvado Agent
Connected to NetBase
What's our NetBase performance this month vs last?
This month's blended ROAS is 4.2x, up from 3.8x last month (+10.5%).

Top performer: Brand campaigns at 8.1x ROAS.
Pause any ad groups under 1.5x ROAS
Found 7 ad groups below threshold. Pausing now — estimated savings: $12,400/mo.
1,000+
Integrations
200+
NetBase Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Trusted by ASUS Activision SXSW Dentsu Havas GroupM
Key Takeaways

Connect NetBase to your analytics infrastructure

Improvado connects to NetBase's API to extract social sentiment data, brand perception metrics, topic analysis, and consumer insights. The integration pulls data from your monitored brands, competitors, and industry topics across social platforms. Data refreshes automatically based on your schedule, keeping sentiment trends and social intelligence current. Eliminate manual report downloads and CSV exports.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the NetBase API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor NetBase through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
How it works

From connection to autonomous action in three steps

1

Connect

Authenticate NetBase via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

2

Ask

Your AI agent queries NetBase performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

3

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

About this integration

Extract All Your Marketing Data from NetBase

Our NetBase connector is a marketing API integration that will connect your NetBase account to your preferred marketing tools. This will enable you to automate the process of importing your NetBase data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales. Once you've set up the integration, our NetBase connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations. Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.

Integration details

Unified social intelligence across platforms

Improvado's Marketing Common Data Model normalizes NetBase data alongside your other marketing and social media channels. Combine social sentiment with paid campaign performance, brand perception with conversion data, and consumer insights with customer behavior analytics. Compare NetBase intelligence with native platform data from Facebook, Twitter, and Instagram. Build comprehensive brand health dashboards that connect social sentiment to business outcomes.

Use Cases

What teams ask their AI agent about NetBase

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

A
Improvado Agent Analysis

Merge NetBase sentiment with Facebook Ads data to optimize creative based on brand perception

Your AI agent analyzes NetBase data and delivers actionable insights — automatically, in seconds.

4 hrs → 18 min
A
Improvado Agent Cross-channel

Track competitor sentiment changes and correlate with your own social media performance

Your AI agent analyzes NetBase data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Build executive reports combining social sentiment, brand health, and marketing ROI metrics

Your AI agent analyzes NetBase data and delivers actionable insights — automatically, in seconds.

6 hrs → 25 min
AI Agent Access

Your agent doesn't just read NetBase — it acts on it

Read

Pull metrics, dimensions, and trends from NetBase — across every account and campaign. Your AI handles the query.

Write

Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.

Monitor

Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.

Query, write, and monitor NetBase through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado MCP — NetBase
> Show top 5 campaigns by performance this month
Campaign Spend ROAS
Brand — Exact $4,200 8.1x
Non-Brand $12,800 4.7x
Retargeting — 30d $3,100 4.2x
Competitor $8,400 3.1x
DSA — Blog $2,600 2.8x
5 campaigns • $31,100 total spend • avg 4.6x ROAS
> Pause all ad groups below 1.5x ROAS
✓ 7 ad groups paused • est. savings $12,400/mo
Destinations

Send NetBase data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage.

Snowflake
BigQuery
Redshift
Databricks
Power BI
Tableau
Looker Studio
Google Sheets
Domo
Excel
Q Qlik
S3 Amazon S3
Metabase
Grafana
PostgreSQL
Azure SQL
SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with NetBase as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Improvado extracts sentiment scores, brand perception metrics, topic analysis, consumer insights, competitive intelligence, and social conversation data. The integration covers brand monitoring, industry analysis, and consumer behavior insights from NetBase's social analytics platform.

Put an AI agent on your NetBase today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.