Data sources
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Site Impact

Integrate Site Impact — Digital Performance Simplified

Gather website optimization metrics, conversion tracking, and user behavior data from Site Impact. Send digital performance insights to Looker or data warehouses.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Site Impact to your data warehouse

Improvado connects to Site Impact's API to extract affiliate commission data, partner performance metrics, and conversion tracking statistics. The platform automatically pulls click data, conversion rates, revenue attribution, and partner-level analytics from your affiliate programs. Data extraction runs on customizable schedules with built-in error handling and validation checks. All API connections use secure authentication with automatic retry logic for consistent data delivery.

Site Impact Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Unified Data

Unified affiliate data across marketing channels

Improvado's Marketing Common Data Model standardizes Site Impact metrics alongside data from other affiliate networks, paid advertising, and direct marketing channels. This normalization enables comprehensive attribution analysis that includes affiliate influence on customer journeys. You can analyze how affiliate partnerships complement paid advertising efforts and measure cross-channel conversion paths. The unified dataset supports full-funnel attribution modeling that accounts for affiliate touchpoints alongside other marketing activities.

Your sources
Site Impact + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Use Cases

What users ask their Site Impact integration

Cross-channel
Track affiliate performance alongside paid advertising in unified attribution models
15 hrs → 45 min
Budget optimization
Optimize affiliate commission structures based on cross-channel conversion data
Manual → auto
Executive reporting
Generate partner performance reports combining affiliate and direct marketing metrics
6 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Site Impact metrics can Improvado extract?
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Improvado extracts clicks, conversions, commission amounts, partner performance data, and revenue attribution from Site Impact. The platform also pulls conversion rates, average order values, and partner-specific analytics. Custom tracking parameters and commission tier data are included in the extraction.
How frequently does Site Impact data update in my warehouse?
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Data refresh schedules are fully customizable based on your affiliate program needs. Most clients choose daily refreshes for partner management and weekly updates for executive reporting. Improvado supports refresh intervals from hourly to monthly depending on your reporting requirements.
Can I combine Site Impact data with other affiliate networks?
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Yes, Improvado normalizes Site Impact data alongside metrics from Commission Junction, ShareASale, and other affiliate platforms. This creates unified affiliate marketing datasets for cross-network analysis and performance optimization. You can compare partner performance across multiple affiliate networks in single dashboards.
Does the integration support historical Site Impact data?
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Improvado can extract historical affiliate data from Site Impact based on your account's data retention policies. The platform performs initial historical backfills during setup to establish baseline analytics. Historical data depth depends on your Site Impact subscription and data availability.
What destinations work with Site Impact data from Improvado?
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Site Impact data can be loaded into BigQuery, Snowflake, Redshift, and Azure data warehouses. The platform also supports direct connections to Tableau, Power BI, and Looker for affiliate performance visualization. Custom API endpoints and database connections are available for enterprise clients.
How does Improvado handle Site Impact commission tracking accuracy?
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Improvado maintains data integrity through automated validation checks that verify commission calculations and conversion attribution. The platform includes duplicate detection and data quality monitoring for affiliate transactions. Discrepancy alerts notify teams when data anomalies are detected in commission tracking.