Branch Data Integration - Connect Mobile Attribution Data
Connect Branch and let AI agents query mobile attribution, install data, and deep linking metrics alongside your app marketing spend from 1,000+ sources.
Connect Branch to your data warehouse
Improvado connects directly to Branch's API to extract mobile attribution, deep linking, and user journey data automatically. The integration pulls campaign performance metrics, install data, and revenue attribution without manual exports. Data refreshes run on your preferred schedule, ensuring your mobile app analytics stay current. All Branch data flows seamlessly into your chosen destination.
Unified mobile and web marketing data
Improvado's Marketing Common Data Model normalizes Branch data alongside your other marketing platforms. Mobile attribution metrics align with web analytics, paid media, and email campaigns for complete customer journey analysis. Cross-platform reporting becomes possible when Branch installs connect with Google Ads clicks and Facebook impressions. Your team gains a single source of truth for mobile and web performance.
Data objects and fields Improvado extracts from Branch
| Object | Fields |
|---|---|
| Install | timestamp user_data_os user_data_platform user_data_geo_country_code last_attributed_touch_data_tilde_campaign last_attributed_touch_data_tilde_channel last_attributed_touch_data_tilde_feature last_attributed_touch_data_tilde_advertising_partner_name |
| Event | name timestamp user_data_os revenue custom_data last_attributed_touch_type days_from_last_attributed_touch_to_event user_data_developer_identity |
| Cost | name last_attributed_touch_data_tilde_advertising_partner_name last_attributed_touch_data_tilde_campaign cost impressions clicks installs purchases |
| Cohort | cohort_date user_data_platform last_attributed_touch_data_tilde_campaign retention_day_1 retention_day_7 retention_day_30 revenue_day_30 |
| Deep_Link | timestamp link_id link_url channel campaign tags click_timestamp user_data_os |
From connection to autonomous action in three steps
Connect
Ask
Act
What teams ask their AI agent about Branch
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare mobile app install costs across Facebook, Google, and TikTok campaigns in one dashboard
Your AI agent analyzes Branch data and delivers actionable insights — automatically, in seconds.
Optimize mobile ad spend by connecting Branch attribution to lifetime value data
Your AI agent analyzes Branch data and delivers actionable insights — automatically, in seconds.
Report mobile app growth metrics to executives with automated weekly dashboards
Your AI agent analyzes Branch data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Branch — it calculates install costs
Read
Write
Monitor
AI agents query mobile attribution, install data, and user journey metrics from Branch. They compare app install costs across Facebook, Google, and TikTok campaigns to identify your most efficient channels. Agents can correlate attribution data with lifetime value to calculate true mobile customer acquisition costs.
| Link Name | Clicks | Match Rate |
|---|---|---|
| spring-sale-2024 | 312,847 | 76.2% |
| new-arrivals-march | 198,432 | 71.8% |
| loyalty-rewards-q1 | 156,209 | 68.4% |
| flash-sale-weekend | 124,567 | 79.1% |
| holiday-promo | 94,318 | 58.3% |
Send Branch data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Branch as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Branch data can Improvado extract?
How often does Branch data sync with my data warehouse?
Can I combine Branch data with other mobile attribution platforms?
Does the integration support Branch custom events?
What destinations work with Branch data?
How does Improvado handle Branch data transformations?
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Put an AI agent on your Branch today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.