Branch.io advertize themself as "The industry-leading mobile measurement and deep linking platform, trusted by the most top ranking apps to increase efficiency and revenue." This platform
- Automates deeplinked push notifications and in-app messaging to custom user segments based around in-app behavior, demographics, and location
- Has proprietary real-time bidding algorithm, so you don’t overpay for ad Tracks mobile ad spend and campaign performance for thousands of ad and tech partners using one SDK and provides fraud analysis and alerts, enabling the elimination of spammers or placement.
- Analyzes app store performance by tracking keyword rankings, automating new suggestions and A/B testing app store product copy
- Allows for Supports drag-and-drop dashboard, so marketers can create data visualizations and view more than 100 attribution analytics reports and high data portability.
Also, you may need this integration if you are looking for Tune products - Since Tune was purchased by Branch.io we replaced Tune API integration by Branch API.