SEMrush Data Integration — SEO & PPC Insights United
Connect SEMrush and let AI agents query keyword rankings, backlink profiles, and competitor data alongside your paid search campaigns from 1,000+ sources.
Key Takeaways Connect SEMrush data to your analytics stack
Improvado connects directly to SEMrush's API to extract keyword rankings, organic traffic metrics, backlink data, and competitor insights. The platform automatically pulls data from your SEMrush projects every hour, eliminating manual CSV downloads. Your SEMrush data flows seamlessly into destinations like BigQuery, Snowflake, or Tableau for deeper analysis. Set up takes minutes, not weeks of custom development.
Unified SEO data across all marketing channels
Improvado's Marketing Common Data Model (MCDM) standardizes SEMrush metrics alongside data from Google Ads, Facebook, and 500+ other platforms. Keywords, traffic sources, and conversion metrics align automatically across tools. Compare organic search performance against paid campaigns in a single dashboard. No more switching between platforms to understand your complete marketing funnel.
Data objects and fields Improvado extracts from SEMrush
| Object | Fields |
|---|---|
| Keywords | keyword search_volume keyword_difficulty cpc competitive_density number_of_results trends |
| Organic_Search_Positions | url position previous_position position_difference traffic_percent keyword search_volume cpc |
| Backlinks | source_url target_url anchor external_links internal_links source_title last_seen first_seen domain_score |
| Domain_Overview | organic_keywords organic_traffic organic_cost adwords_keywords adwords_traffic adwords_cost |
| Ranking_Keywords | keyword position search_volume keyword_difficulty url traffic_percent traffic_cost competition |
From connection to autonomous action in three steps
Connect
Connect your SEMrush account via OAuth. The agent accesses your project data, tracked keywords, position history, competitor lists, and backlink profiles with read/write permissions.
Ask
Ask questions like 'Which pages lost rankings this week' or 'Show me keyword gaps between us and FreightOS' or 'What backlinks did our competitors gain in the last 30 days.'
Act
The agent adds keywords to tracking lists, configures position alerts, exports competitor analysis reports, updates target keyword lists, and schedules rank tracking for new pages.
What teams ask their AI agent about SEMrush
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track keyword rankings across 50+ domains in unified dashboards instead of individual exports
Your AI agent analyzes SEMrush data and delivers actionable insights — automatically, in seconds.
Compare organic vs paid performance to optimize budget allocation between channels
Your AI agent analyzes SEMrush data and delivers actionable insights — automatically, in seconds.
Generate executive SEO reports combining rankings, traffic, and revenue attribution
Your AI agent analyzes SEMrush data and delivers actionable insights — automatically, in seconds.
Your agent tracks rankings across domains and correlates with revenue
Read
Reads organic keyword rankings, position history, search volume data, keyword difficulty scores, SERP features, competitor rankings, backlink profiles, domain authority metrics, and traffic estimates.
Write
Adds keywords to position tracking, creates and updates keyword lists, configures ranking alerts, exports SEO reports, sets competitor monitoring, and schedules automated rank checks.
Monitor
Monitors ranking drops beyond thresholds, new competitor keyword gains, backlink profile changes, SERP feature losses, keyword difficulty shifts, and traffic estimate anomalies.
AI agents query keyword positions, search volumes, and ranking changes across all tracked domains in SEMrush. They compare organic visibility trends with paid search performance to recommend budget shifts. Agents can identify keyword cannibalization, track competitor movements, and calculate organic traffic value automatically.
| Keyword | Position | Change |
|---|---|---|
| freight management system | 3 | ↑ 5 |
| supply chain tracking software | 7 | ↑ 2 |
| warehouse automation tools | 11 | ↓ 3 |
| logistics platform enterprise | 5 | ↑ 8 |
| transportation management solution | 9 | ↑ 1 |
Send SEMrush data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with SEMrush as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What SEMrush data can Improvado extract?
How often does SEMrush data sync to my warehouse?
Can I combine SEMrush data with Google Analytics?
Does the integration support multiple SEMrush projects?
What destinations work with SEMrush data?
How much historical SEMrush data can I access?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your SEMrush today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.