VideoAmp + Improvado: Cross-Screen Measurement Analytics
Connect VideoAmp to Improvado and let AI agents query cross-screen reach, frequency, and conversion attribution alongside paid media from 1,000+ other sources.
- 1,000+ data sources
- Any warehouse or BI tool
Trusted by data-driven teams
Connect VideoAmp through automated API integration
Improvado connects to the VideoAmp API to extract audience definitions, data source groups, conversion groups, and on-demand measurement results. The platform runs VideoAmp measurements for the audiences and campaign media you select, then delivers reach, frequency, impression, and conversion attribution metrics to your warehouse. Extractions run on scheduled intervals with automatic error handling and retry logic.
Cross-screen measurement unified with the rest of your media
Improvado's Marketing Common Data Model (MCDM) normalizes VideoAmp measurement results alongside data from paid advertising, CRM, and web analytics platforms. Deduplicated reach and frequency across linear TV, streaming, and digital combine with spend and conversion data for complete cross-channel analysis. Teams can compare incremental reach and outcomes against every other channel in one place.
Data objects and fields Improvado extracts from VideoAmp
| Object | Fields |
|---|---|
| Audience | name classification status currency_of_record legacy_id |
| Data Source Group | name status datasources created_at org_id |
| Conversion Group | name data_provider_id counting_method status |
| Measurement | date audience_name touchpoint reach frequency impressions |
| Outcomes | conversion_group attribution_model attributed_conversions |
From connection to autonomous action in three steps
Connect
Ask
Act
What teams ask their AI agent about VideoAmp
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track deduplicated reach and frequency across linear TV, streaming, and digital in one report
Your AI agent analyzes VideoAmp data and delivers actionable insights — automatically, in seconds.
Attribute conversions to cross-screen campaigns and compare outcomes against paid channels
Your AI agent analyzes VideoAmp data and delivers actionable insights — automatically, in seconds.
Build executive reports showing TV and streaming ROI next to the rest of the marketing mix
Your AI agent analyzes VideoAmp data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read VideoAmp — it compares TV reach to every other channel
AI agents query reach, frequency, and impression metrics from VideoAmp measurements. They connect cross-screen exposure with conversion attribution to calculate incremental reach and outcomes, then compare TV and streaming performance against paid digital channels in the same conversation.
Explore MCP →Read
Write
Monitor
| Touchpoint | Reach | Frequency |
|---|---|---|
| Linear TV | 12,200,000 | 4.1 |
| Streaming | 6,200,000 | 2.8 |
| Digital Video | 3,400,000 | 2.2 |
| Total (deduplicated) | 18,400,000 | 3.7 |
Send VideoAmp data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with VideoAmp as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What VideoAmp data can Improvado extract?
How do I connect VideoAmp to Improvado?
How long does a VideoAmp measurement take to extract?
Can I combine VideoAmp data with other marketing channels?
Which data warehouses support the VideoAmp integration?
Which measurement methodologies are supported?
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Put an AI agent on your VideoAmp today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.