Xandr Data Integration — Programmatic Insights Unlocked
Pull bid performance, audience segments, and campaign metrics from Xandr into your data warehouse. Connect programmatic advertising data to Tableau or Looker for unified media analytics.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Xandr to your data warehouse
Improvado extracts campaign performance data from Xandr's API automatically, eliminating manual CSV downloads. The platform pulls impression data, click metrics, conversion tracking, and spend information on your schedule. Your Xandr data flows directly into destinations like BigQuery, Snowflake, or Tableau without technical setup. Data refreshes run every hour, ensuring your programmatic advertising reports stay current.
From connection to autonomous action in three steps
Connect
Authenticate Xandr via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Xandr performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified programmatic data across platforms
Improvado's Marketing Common Data Model standardizes Xandr metrics alongside other DSP and advertising platforms. Campaign names, audience segments, and performance indicators align across DV360, Amazon DSP, and Xandr in a single view. This normalization enables true cross-platform programmatic analysis without manual data mapping. Compare cost-per-acquisition and viewability rates across all your programmatic channels in one dashboard.
What teams ask their AI agent about Xandr
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare programmatic performance across Xandr, DV360, and Amazon DSP in unified dashboards
Your AI agent analyzes Xandr data and delivers actionable insights — automatically, in seconds.
Optimize audience targeting by analyzing Xandr conversion data against other channel performance
Your AI agent analyzes Xandr data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining Xandr spend with organic and paid search attribution
Your AI agent analyzes Xandr data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Xandr — it acts on it
Read
Pull metrics, dimensions, and trends from Xandr — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Xandr through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Xandr data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Xandr as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Xandr today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.