Xandr Data Integration — Programmatic Insights Unlocked
Connect Xandr and let AI agents query programmatic impressions, clicks, conversions, and spend alongside DV360 and Amazon DSP data.
Key Takeaways Connect Xandr to your data warehouse
Improvado extracts campaign performance data from Xandr's API automatically, eliminating manual CSV downloads. The platform pulls impression data, click metrics, conversion tracking, and spend information on your schedule. Your Xandr data flows directly into destinations like BigQuery, Snowflake, or Tableau without technical setup. Data refreshes run every hour, ensuring your programmatic advertising reports stay current.
Unified programmatic data across platforms
Improvado's Marketing Common Data Model standardizes Xandr metrics alongside other DSP and advertising platforms. Campaign names, audience segments, and performance indicators align across DV360, Amazon DSP, and Xandr in a single view. This normalization enables true cross-platform programmatic analysis without manual data mapping. Compare cost-per-acquisition and viewability rates across all your programmatic channels in one dashboard.
Data objects and fields Improvado extracts from Xandr
| Object | Fields |
|---|---|
| Line Item | spend impressions clicks conversions ctr cpm status budget |
| Campaign | total_cost imps clicks conversions ctr revenue profit |
| Creative | creative_id impressions clicks spend ctr conversions |
| Publisher | publisher_name imps clicks spend revenue profit |
| Inventory | domain imps clicks spend ctr conversions |
From connection to autonomous action in three steps
Connect
Connect your Xandr account via API credentials. The agent authenticates with your member seat ID and API key, accessing insertion orders, line items, creatives, and performance data across all advertisers in your account.
Ask
Ask questions like 'which insertion orders have the highest viewability this quarter' or 'show me line items with declining CTR over the past 14 days' — the agent queries campaign hierarchy, delivery metrics, and auction dynamics in real time.
Act
The agent pauses underperforming line items, adjusts bid strategies, reallocates budgets across insertion orders, updates frequency caps, modifies targeting parameters, and activates new creatives based on performance thresholds you define.
What teams ask their AI agent about Xandr
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare programmatic performance across Xandr, DV360, and Amazon DSP in unified dashboards
Your AI agent analyzes Xandr data and delivers actionable insights — automatically, in seconds.
Optimize audience targeting by analyzing Xandr conversion data against other channel performance
Your AI agent analyzes Xandr data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining Xandr spend with organic and paid search attribution
Your AI agent analyzes Xandr data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Xandr — it compares programmatic performance
Read
The agent reads insertion order structures, line item configurations, creative associations, bid strategies, targeting rules, delivery pacing, impression volumes, spend data, CTR, viewability rates, completion rates, eCPM, frequency metrics, and audience segment performance across all campaigns.
Write
The agent pauses or activates line items, adjusts CPM bids, reallocates budgets between insertion orders, updates frequency caps, modifies dayparting schedules, changes targeting parameters, swaps creatives, and applies optimization rules to improve campaign efficiency.
Monitor
The agent monitors CTR trends, viewability thresholds, pacing deviations, budget burn rates, bid density changes, creative fatigue signals, audience saturation levels, and competitive pressure indicators, triggering alerts or automatic adjustments when conditions breach your defined parameters.
AI agents query Xandr impression volumes, conversion rates, and spend data directly from the API. They compare programmatic performance across Xandr, DV360, and Amazon DSP to identify which platform delivers better audience targeting ROI. Agents calculate cross-platform attribution and answer questions like "which programmatic platform had the lowest cost per conversion last month?"
| Line Item | Spend | CTR Change |
|---|---|---|
| Premium Display - Retail Audience | $214K | +18% |
| Native Feed - High Intent Shoppers | $189K | +12% |
| Video Pre-Roll - Brand Awareness | $176K | -8% |
| Display Retargeting - Cart Abandoners | $154K | +24% |
| Mobile App Install - iOS Premium | $114K | +6% |
Send Xandr data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Xandr as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Xandr metrics does Improvado extract?
How often does Xandr data refresh in Improvado?
Can I combine Xandr data with other advertising platforms?
Does Improvado support Xandr conversion tracking data?
What data warehouses work with Xandr integration?
How does Improvado handle Xandr API rate limits?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Xandr today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.