Xandr Data Integration — Programmatic Insights Unlocked
Connect Xandr and let AI agents query programmatic impressions, clicks, conversions, and spend alongside DV360 and Amazon DSP data.
Connect Xandr to your data warehouse
Improvado extracts campaign performance data from Xandr's API automatically, eliminating manual CSV downloads. The platform pulls impression data, click metrics, conversion tracking, and spend information on your schedule. Your Xandr data flows directly into destinations like BigQuery, Snowflake, or Tableau without technical setup. Data refreshes run every hour, ensuring your programmatic advertising reports stay current.
Unified programmatic data across platforms
Improvado's Marketing Common Data Model standardizes Xandr metrics alongside other DSP and advertising platforms. Campaign names, audience segments, and performance indicators align across DV360, Amazon DSP, and Xandr in a single view. This normalization enables true cross-platform programmatic analysis without manual data mapping. Compare cost-per-acquisition and viewability rates across all your programmatic channels in one dashboard.
Data objects and fields Improvado extracts from Xandr
| Object | Fields |
|---|---|
| Line Item | spend impressions clicks conversions ctr cpm status budget |
| Campaign | total_cost imps clicks conversions ctr revenue profit |
| Creative | creative_id impressions clicks spend ctr conversions |
| Publisher | publisher_name imps clicks spend revenue profit |
| Inventory | domain imps clicks spend ctr conversions |
From connection to autonomous action in three steps
Connect
Ask
Act
What teams ask their AI agent about Xandr
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare programmatic performance across Xandr, DV360, and Amazon DSP in unified dashboards
Your AI agent analyzes Xandr data and delivers actionable insights — automatically, in seconds.
Optimize audience targeting by analyzing Xandr conversion data against other channel performance
Your AI agent analyzes Xandr data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining Xandr spend with organic and paid search attribution
Your AI agent analyzes Xandr data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Xandr — it compares programmatic performance
Read
Write
Monitor
AI agents query Xandr impression volumes, conversion rates, and spend data directly from the API. They compare programmatic performance across Xandr, DV360, and Amazon DSP to identify which platform delivers better audience targeting ROI. Agents calculate cross-platform attribution and answer questions like "which programmatic platform had the lowest cost per conversion last month?"
| Line Item | Spend | CTR Change |
|---|---|---|
| Premium Display - Retail Audience | $214K | +18% |
| Native Feed - High Intent Shoppers | $189K | +12% |
| Video Pre-Roll - Brand Awareness | $176K | -8% |
| Display Retargeting - Cart Abandoners | $154K | +24% |
| Mobile App Install - iOS Premium | $114K | +6% |
Send Xandr data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Xandr as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Xandr metrics does Improvado extract?
How often does Xandr data refresh in Improvado?
Can I combine Xandr data with other advertising platforms?
Does Improvado support Xandr conversion tracking data?
What data warehouses work with Xandr integration?
How does Improvado handle Xandr API rate limits?
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Put an AI agent on your Xandr today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.