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Moloco Cloud Integration for Programmatic Analytics

M

Connect Moloco Cloud and let AI agents query programmatic campaign data, bidding insights, and conversion tracking alongside your display advertising metrics.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
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Improvado Agent
Connected to Moloco Cloud
Show me how our mobile game campaigns performed on Moloco Cloud last week.
Your top 3 campaigns drove 127K installs at $1.89 CPI. Campaign 'Puzzle Rush iOS' led with $18.2K ROAS and 8.4% D7 retention. Spend totaled $241K across 12 active campaigns.
Pause the two campaigns with retention below 5% and increase budget on Puzzle Rush by 20%.
Done. Paused 'Match Masters Android' and 'Trivia Blast Global'. Increased 'Puzzle Rush iOS' daily budget from $8K to $9.6K. Changes take effect within 15 minutes.
Trusted by data-driven teams
1,000+
Integrations
200+
Moloco Cloud Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Improvado
Key Takeaways

Automate Moloco Cloud data extraction

Improvado connects to Moloco Cloud's API to extract your programmatic advertising data automatically. We pull campaign performance metrics, audience targeting data, bidding insights, and conversion tracking without requiring manual dashboard exports. Your Moloco data refreshes on schedules you control—from hourly to custom intervals. The integration handles API authentication and rate limiting behind the scenes.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Moloco Cloud API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Moloco Cloud through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details

Combine Moloco with all marketing channels

Improvado normalizes Moloco Cloud data through our Marketing Common Data Model (MCDM). Campaign structures, audience segments, and performance metrics align with data from Google Ads, Facebook, and other platforms. You can analyze programmatic performance alongside search, social, and direct channels in unified dashboards. Cross-platform attribution becomes straightforward when all data follows consistent schemas.

Moloco Cloud API v1 · API key · hourly sync · incremental
Schema Overview

Data objects and fields Improvado extracts from Moloco Cloud

Object Fields
Campaign
spend impressions clicks conversions CPA ROAS budget status
Ad Group
bids impressions clicks spend conversions status
Creative
creative_id impressions clicks CTR spend conversions
Event
event_type event_count revenue timestamp user_id
How it works

From connection to autonomous action in three steps

1

Connect

Connect your Moloco Cloud account via API key from the platform dashboard. Improvado syncs campaign structures, creative sets, bid strategies, and performance data across all your mobile app campaigns in real time.
2

Ask

Ask questions like 'Which campaigns have D7 retention above 10%?' or 'Show me CPI trends for iOS campaigns in the last 30 days' or 'What's my total spend on Android campaigns this quarter?'
3

Act

The agent adjusts campaign budgets, pauses underperforming ad groups, updates bid multipliers, duplicates high-ROAS campaigns to new geos, and modifies targeting parameters based on retention and LTV data.
Use Cases

What teams ask their AI agent about Moloco Cloud

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →
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Improvado Agent Analysis

Compare Moloco programmatic performance with Google Display and Facebook campaigns

Your AI agent analyzes Moloco Cloud data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min
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Improvado Agent Cross-channel

Optimize programmatic bidding by analyzing Moloco data against other acquisition channels

Your AI agent analyzes Moloco Cloud data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Create executive reports showing Moloco's impact on customer acquisition costs

Your AI agent analyzes Moloco Cloud data and delivers actionable insights — automatically, in seconds.

3 hrs → 12 min
AI Agent Access

Your agent doesn't just read programmatic bids — it optimizes spend allocation

Read

The agent reads campaign performance metrics including installs, CPI, ROAS, retention rates (D1/D7/D30), LTV, creative performance, bid strategies, budget pacing, geo breakdowns, and audience segment data from your Moloco Cloud account.

Write

The agent updates daily budgets, pauses or activates campaigns and ad groups, adjusts bid amounts and strategies, duplicates campaigns to new markets, modifies geo and audience targeting, and applies creative rotation rules based on performance thresholds.

Monitor

The agent monitors CPI spikes above target thresholds, retention drops below benchmarks, budget depletion rates, ROAS changes across cohorts, creative fatigue indicators, and bid competition shifts to trigger automatic optimizations or alerts.

The AI agent queries Moloco Cloud campaign performance, audience targeting, bidding strategies, and conversion data. It compares programmatic acquisition costs with Google Display, Facebook, and other channels to identify efficiency opportunities. Ask it to recommend budget shifts based on Moloco's cost-per-acquisition trends.

Claude ChatGPT Cursor Gemini Any MCP Client
Explore MCP →
Improvado Agent · Moloco Cloud
You
Show me top performing campaigns by ROAS this month
A
Campaign Performance
Campaign Installs ROAS
Puzzle Rush iOS Tier1 47,231 18.2x
Word Quest Android US 38,904 12.7x
Casino Slots Premium 29,447 9.8x
Arcade Legends Global 22,158 7.4x
Strategy Empire APAC 18,392 6.1x
5 campaigns · 156K installs · avg 10.8x ROAS
You
Increase budget on the top campaign by 25%
A
Budget increased to $10,000/day
Puzzle Rush iOS Tier1 · Previous: $8,000/day
Destinations

Send Moloco Cloud data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →
SOC 2 Type II
Certified Security
HIPAA
Health Data Privacy
GDPR
EU Data Protection
CCPA
CA Privacy Standard
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Moloco Cloud as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor ✗ ✗ ✗
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✓ ✗ SOC 2 only ✓ SOC 2 ✓
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Moloco Cloud metrics does Improvado extract?
Improvado extracts campaign performance, audience targeting data, bidding metrics, conversion tracking, and cost data from Moloco Cloud. We pull data at campaign, ad group, and creative levels with full historical data available.
How quickly can I set up Moloco Cloud data extraction?
Setup takes about 15 minutes. You provide your Moloco API credentials and select which campaigns and metrics to extract. Improvado handles the technical connection and starts pulling data immediately.
Can I analyze Moloco data with other advertising platforms?
Yes, Improvado normalizes Moloco Cloud data with 500+ other marketing platforms through our Marketing Common Data Model. You can compare programmatic performance with search, social, and other channels in unified reports.
What data warehouses support Moloco Cloud data?
Moloco data can be loaded into BigQuery, Snowflake, Redshift, Azure Synapse, and other major data warehouses. You can also connect directly to Tableau, Power BI, Looker, and other BI tools.
How often does Moloco Cloud data refresh?
You control the refresh schedule—hourly, daily, or custom intervals. Most clients refresh daily to balance data freshness with API efficiency. Enterprise accounts can access near real-time data streaming.
Does Improvado handle Moloco Cloud API changes?
Yes, Improvado monitors Moloco's API updates and maintains compatibility automatically. When Moloco releases new metrics or changes data structures, we update the integration without requiring action from you.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
Read story →
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
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