Moloco Cloud Integration for Programmatic Analytics
Connect Moloco Cloud and let AI agents query programmatic campaign data, bidding insights, and conversion tracking alongside your display advertising metrics.
Key Takeaways Automate Moloco Cloud data extraction
Improvado connects to Moloco Cloud's API to extract your programmatic advertising data automatically. We pull campaign performance metrics, audience targeting data, bidding insights, and conversion tracking without requiring manual dashboard exports. Your Moloco data refreshes on schedules you control—from hourly to custom intervals. The integration handles API authentication and rate limiting behind the scenes.
Combine Moloco with all marketing channels
Improvado normalizes Moloco Cloud data through our Marketing Common Data Model (MCDM). Campaign structures, audience segments, and performance metrics align with data from Google Ads, Facebook, and other platforms. You can analyze programmatic performance alongside search, social, and direct channels in unified dashboards. Cross-platform attribution becomes straightforward when all data follows consistent schemas.
Data objects and fields Improvado extracts from Moloco Cloud
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPA ROAS budget status |
| Ad Group | bids impressions clicks spend conversions status |
| Creative | creative_id impressions clicks CTR spend conversions |
| Event | event_type event_count revenue timestamp user_id |
From connection to autonomous action in three steps
Connect
Connect your Moloco Cloud account via API key from the platform dashboard. Improvado syncs campaign structures, creative sets, bid strategies, and performance data across all your mobile app campaigns in real time.
Ask
Ask questions like 'Which campaigns have D7 retention above 10%?' or 'Show me CPI trends for iOS campaigns in the last 30 days' or 'What's my total spend on Android campaigns this quarter?'
Act
The agent adjusts campaign budgets, pauses underperforming ad groups, updates bid multipliers, duplicates high-ROAS campaigns to new geos, and modifies targeting parameters based on retention and LTV data.
What teams ask their AI agent about Moloco Cloud
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Moloco programmatic performance with Google Display and Facebook campaigns
Your AI agent analyzes Moloco Cloud data and delivers actionable insights — automatically, in seconds.
Optimize programmatic bidding by analyzing Moloco data against other acquisition channels
Your AI agent analyzes Moloco Cloud data and delivers actionable insights — automatically, in seconds.
Create executive reports showing Moloco's impact on customer acquisition costs
Your AI agent analyzes Moloco Cloud data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read programmatic bids — it optimizes spend allocation
Read
The agent reads campaign performance metrics including installs, CPI, ROAS, retention rates (D1/D7/D30), LTV, creative performance, bid strategies, budget pacing, geo breakdowns, and audience segment data from your Moloco Cloud account.
Write
The agent updates daily budgets, pauses or activates campaigns and ad groups, adjusts bid amounts and strategies, duplicates campaigns to new markets, modifies geo and audience targeting, and applies creative rotation rules based on performance thresholds.
Monitor
The agent monitors CPI spikes above target thresholds, retention drops below benchmarks, budget depletion rates, ROAS changes across cohorts, creative fatigue indicators, and bid competition shifts to trigger automatic optimizations or alerts.
The AI agent queries Moloco Cloud campaign performance, audience targeting, bidding strategies, and conversion data. It compares programmatic acquisition costs with Google Display, Facebook, and other channels to identify efficiency opportunities. Ask it to recommend budget shifts based on Moloco's cost-per-acquisition trends.
| Campaign | Installs | ROAS |
|---|---|---|
| Puzzle Rush iOS Tier1 | 47,231 | 18.2x |
| Word Quest Android US | 38,904 | 12.7x |
| Casino Slots Premium | 29,447 | 9.8x |
| Arcade Legends Global | 22,158 | 7.4x |
| Strategy Empire APAC | 18,392 | 6.1x |
Send Moloco Cloud data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Moloco Cloud as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Moloco Cloud metrics does Improvado extract?
How quickly can I set up Moloco Cloud data extraction?
Can I analyze Moloco data with other advertising platforms?
What data warehouses support Moloco Cloud data?
How often does Moloco Cloud data refresh?
Does Improvado handle Moloco Cloud API changes?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Moloco Cloud today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.