Google Campaign Manager Data Integration

Connect Campaign Manager profiles and let AI agents query multi-profile display data, conversions, and revenue alongside 1,000+ other marketing sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
A
Improvado Agent
Connected to Google Campaign Manager (by Profile)
Show me display campaign performance for Q1 by creative format.
Your top-performing format was video, driving 2.3M impressions at a $4.20 CPM with a 1.8% CTR. HTML5 banners followed with 1.9M impressions but higher engagement at 2.1% CTR.
Pause all static image creatives with CTR below 0.5% and shift that budget to video.
Paused 12 underperforming placements across 4 campaigns. Reallocated $47K budget to video inventory. Estimated reach increase: 340K impressions this month.
Trusted by data-driven teams
1,000+
Integrations
200+
Google Campaign Manager (by Profile) Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Improvado
Key Takeaways

Connect Google Campaign Manager profiles instantly

Improvado connects directly to Google Campaign Manager's API to extract profile-level campaign data, including impressions, clicks, conversions, and revenue metrics. The integration pulls data from multiple profiles simultaneously, eliminating manual report downloads. Data refreshes automatically on your preferred schedule, ensuring your dashboards always reflect current performance. Profile-level granularity enables detailed analysis of campaign performance across different business units or client accounts.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Google Campaign Manager (by Profile) API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Google Campaign Manager (by Profile) through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details

Unified campaign data across all platforms

Improvado's Marketing Common Data Model normalizes Google Campaign Manager data alongside 500+ other marketing platforms. Campaign metrics, dimensions, and attribution data align with standardized naming conventions for seamless cross-platform analysis. Compare Google Campaign Manager performance against Google Ads, Facebook, and other channels using consistent metrics. The unified data model eliminates discrepancies and enables accurate multi-touch attribution reporting.

Campaign Manager 360 API v4 · OAuth 2.0 · 3-hourly sync · incremental
Schema Overview

Data objects and fields Improvado extracts from Google Campaign Manager (by Profile)

Object Fields
Campaign
impressions clicks spend conversions CTR viewable_impressions active_view_measurable_impressions
Ad
impressions clicks spend CTR video_completions rich_media_interactions ad_type
Creative
impressions clicks CTR conversions creative_type creative_size backup_image_impressions
Placement
impressions clicks spend conversions viewable_impressions placement_cost_structure placement_rate
How it works

From connection to autonomous action in three steps

1

Connect

Connect your Campaign Manager account via OAuth. The agent accesses campaign data, creative performance, and placement metrics across all profiles you authorize. Multi-profile setups let you segment by brand or region.
2

Ask

Ask questions like 'which creatives have the highest post-click conversion rate' or 'show me placement frequency caps that are limiting reach' or 'compare video completion rates across publisher categories.'
3

Act

The agent pauses underperforming placements, adjusts frequency caps, shifts budget between line items, and updates creative rotations based on engagement thresholds you define.
Use Cases

What teams ask their AI agent about Google Campaign Manager (by Profile)

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →
A
Improvado Agent Analysis

Compare display campaign performance across Google Campaign Manager and social platforms

Your AI agent analyzes Google Campaign Manager (by Profile) data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min
A
Improvado Agent Cross-channel

Optimize programmatic spend using real-time conversion data from multiple profiles

Your AI agent analyzes Google Campaign Manager (by Profile) data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Generate executive reports combining display, search, and social campaign metrics

Your AI agent analyzes Google Campaign Manager (by Profile) data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min
AI Agent Access

Your agent doesn't just read profiles — it consolidates cross-profile attribution

Read

The agent reads campaign structures, placement delivery data, creative performance metrics, audience segment reach, viewability scores, frequency distributions, and conversion attribution across all trafficking levels.

Write

The agent pauses or activates placements, adjusts line item budgets, updates frequency caps, rotates creatives, modifies bid strategies, and reallocates spend between publisher inventory based on performance rules.

Monitor

The agent monitors viewability thresholds, frequency cap violations, pacing anomalies, creative fatigue indicators, placement delivery gaps, and cross-campaign budget utilization to trigger optimization actions.

AI agents query impression delivery, conversion paths, and revenue across all Campaign Manager profiles simultaneously. They de-duplicate conversions reported in multiple profiles, calculating true incremental impact of display campaigns. Agents monitor profile-level pacing and automatically flag campaigns at risk of under-delivery before month-end.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Google Campaign Manager (by Profile)
You
Which placements are underdelivering on viewability for our retail campaigns?
A
Placement Performance
Placement Impressions Viewability
Homepage Takeover - Fashion Weekly 487K 42%
Sidebar 300x250 - Style Blog Network 312K 38%
Mobile Banner - Retail News App 891K 51%
Video Pre-roll - Lifestyle Channel 156K 67%
Native Feed - Shopping Guide Sites 623K 44%
5 placements · 2.47M impressions · avg 48% viewability
You
Pause the two lowest viewability placements and increase bids on video pre-roll by 15%
A
Budget reallocation confirmed
2 placements paused · $18.5K shifted to video
SOC 2 Type II
Certified Security
HIPAA
Health Data Privacy
GDPR
EU Data Protection
CCPA
CA Privacy Standard
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Campaign Manager (by Profile) as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Google Campaign Manager data does Improvado extract?
Improvado extracts campaign performance metrics, conversion data, audience insights, and attribution reports from Google Campaign Manager profiles. The integration includes impressions, clicks, CTR, conversions, revenue, and custom Floodlight variables. Profile-level data enables granular analysis across different business units or client accounts.
How often does Google Campaign Manager data refresh?
Google Campaign Manager data refreshes automatically based on your configured schedule, typically every 1-24 hours. Improvado supports real-time data pulls for time-sensitive campaigns and reporting needs. You can customize refresh frequency for different data types and profiles.
Can I connect multiple Google Campaign Manager profiles?
Yes, Improvado supports multiple Google Campaign Manager profiles within a single integration setup. Each profile's data is extracted and labeled separately for easy identification in your data warehouse. This enables consolidated reporting across different business units, brands, or client accounts.
What destinations work with Google Campaign Manager data?
Google Campaign Manager data integrates with BigQuery, Snowflake, Redshift, Azure Synapse, and cloud storage solutions. For visualization, data flows directly to Tableau, Power BI, Looker, and other BI tools. The integration supports both data warehouse and direct visualization connections.
How does Improvado handle Google Campaign Manager attribution data?
Improvado extracts attribution reports including view-through and click-through conversions from Google Campaign Manager. The data includes path-to-conversion analysis and cross-device attribution metrics. Attribution data normalizes with other platforms for unified customer journey analysis.
Does the integration include Google Campaign Manager 360 features?
Yes, the integration supports Google Campaign Manager 360 advanced features including Data Transfer, advanced attribution models, and premium reporting capabilities. Enterprise-level data governance and privacy controls are maintained throughout the extraction process. Custom dimensions and metrics from Campaign Manager 360 are fully supported.