Kochava integration with Improvado
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AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
Kochava defines itself as "the industry leader for mobile attribution and analytics, helping top brands harness their data for growth."
This platform offers measurement, audience discovery, engagement, and fraud mitigation tools to optimize your app campaigns.
Improvado helps you to track and visualize data from this and a number of other data sources in one place.
Connecting Google Analytics to Improvado is simple and straightforward:
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That’s it! Google Analytics is now connected and your data will flow into your visualization tool!
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