Kochava Integration: Mobile Attribution Mastery
Connect Kochava and let AI agents query mobile attribution, app install data, and user lifetime value across your acquisition channels.
Key Takeaways Connect Kochava via automated integration
Improvado connects to Kochava's API to extract mobile attribution data, app install metrics, and user acquisition performance. The platform pulls campaign attribution, lifetime value data, and in-app event tracking from your mobile marketing. Data includes fraud detection results, cohort analysis, and revenue attribution. Automated refreshes ensure your mobile analytics reflect real-time campaign performance.
Unified mobile marketing data across platforms
Improvado normalizes Kochava data using the Marketing Common Data Model (MCDM). This creates consistent field names and formats across all mobile attribution platforms. Compare Kochava attribution against Adjust, AppsFlyer, and other mobile measurement partners in unified dashboards. Cross-platform mobile analysis becomes straightforward when all data follows standardized schemas.
Data objects and fields Improvado extracts from Kochava
| Object | Fields |
|---|---|
| Install | campaign_id campaign_name site_id creative_id country install_date device_type |
| Event | event_name event_time revenue currency attributed_touch_type attributed_touch_time device_id |
| Cohort | install_date cohort_day retained_users revenue ARPU retention_rate |
| Cost | campaign_id network_name impressions clicks installs spend eCPI ROAS |
| Postback | event_type click_date install_date event_date tracker_id app_id |
From connection to autonomous action in three steps
Connect
Connect your Kochava account via API credentials. Improvado authenticates with your app GUID and retrieves attribution data, event streams, and fraud metrics across all tracked sources.
Ask
Ask questions like 'Which ad networks delivered the highest LTV users last month?' or 'Show me fraud rates by publisher for the Android campaign.'
Act
The agent pauses underperforming campaigns, reallocates budget across networks, adjusts attribution windows, and flags publisher IDs with anomalous fraud patterns—all directly in Kochava.
What teams ask their AI agent about Kochava
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Kochava attribution data against AppsFlyer and Adjust in unified mobile dashboards
Your AI agent analyzes Kochava data and delivers actionable insights — automatically, in seconds.
Track user acquisition costs and lifetime value across all mobile advertising channels
Your AI agent analyzes Kochava data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining mobile attribution with total marketing performance
Your AI agent analyzes Kochava data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Kochava — it calculates true mobile LTV
Read
The agent reads install counts, attribution data, event postbacks, cost and revenue metrics, retention cohorts, fraud scores, publisher performance, and LTV calculations across all connected ad networks and media sources.
Write
The agent pauses or activates campaigns, adjusts budget allocations, modifies attribution windows, blacklists fraudulent publisher IDs, and updates postback configurations to optimize acquisition efficiency.
Monitor
The agent monitors CPI thresholds, fraud rate spikes, attribution discrepancies between networks, retention drop-offs by cohort, and LTV-to-CAC ratio changes—triggering alerts when performance deviates from targets.
AI agents query Kochava attribution data, in-app events, and user cohorts alongside ad spend from all mobile channels. They calculate lifetime value by acquisition source and identify which campaigns deliver profitable users. Agents compare Kochava data with AppsFlyer and Adjust to validate attribution accuracy.
| Campaign | Installs | CPI Change |
|---|---|---|
| FitTrack Premium Launch | 47,320 | -18% |
| Workout Challenge Promo | 38,150 | +7% |
| New Year Resolution Push | 29,840 | -22% |
| Spring Training Series | 21,605 | +12% |
| Referral Incentive Test | 14,280 | -5% |
Send Kochava data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Kochava as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Kochava metrics does Improvado extract?
How frequently can Kochava data be synced?
Can I combine Kochava with other mobile attribution platforms?
Which analytics tools support Kochava integration?
Does Improvado handle Kochava API authentication?
How much historical Kochava data can I access?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Kochava today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.