AppLovin Data Integration — Mobile Ad Revenue Unified
Connect AppLovin and let AI agents query user acquisition costs, MAX mediation data, and revenue metrics alongside organic install data.
Key Takeaways Connect AppLovin to your data stack automatically
Improvado connects directly to AppLovin's API to extract campaign performance, user acquisition costs, and revenue metrics. The integration pulls data from MAX mediation, SparkLabs creative testing, and user acquisition campaigns automatically. Data refreshes every hour to keep your dashboards current. No manual CSV downloads or API maintenance required.
Unified mobile marketing data across platforms
AppLovin data gets normalized through Improvado's Marketing Common Data Model alongside Facebook Ads, Google Ads, and other acquisition channels. Campaign names, creative IDs, and conversion events follow consistent naming conventions across platforms. You can compare AppLovin's eCPM against other ad networks or analyze cross-platform user lifetime value. All mobile marketing data flows into BigQuery, Snowflake, or your preferred destination.
Data objects and fields Improvado extracts from Applovin
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks installs eCPI CTR conversion_rate |
| Ad Group | impressions clicks spend installs eCPM IPM |
| Creative | impressions clicks installs spend video_completion_rate |
| Country | impressions clicks installs spend country_code eCPI |
From connection to autonomous action in three steps
Connect
Connect your Applovin account via API key from the Applovin dashboard. The agent securely authenticates and syncs campaign data, creative performance, and conversion metrics in real-time.
Ask
Ask questions like 'Which Applovin campaigns have the highest install-to-purchase rate?' or 'Show me creative performance by country for my top-spending campaign.' The agent queries your account and surfaces actionable insights.
Act
The agent adjusts campaign budgets, pauses underperforming ad groups, updates bid caps, and modifies targeting parameters directly in Applovin based on your performance thresholds and business rules.
What teams ask their AI agent about Applovin
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare AppLovin eCPM and fill rates against AdMob and Unity Ads in one dashboard.
Your AI agent analyzes Applovin data and delivers actionable insights — automatically, in seconds.
Track user acquisition costs from AppLovin campaigns alongside organic install data.
Your AI agent analyzes Applovin data and delivers actionable insights — automatically, in seconds.
Report monthly mobile revenue attribution across AppLovin, Facebook, and Google campaigns.
Your AI agent analyzes Applovin data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read AppLovin — it calculates mobile revenue
Read
The agent reads campaign spend, impressions, installs, in-app events, ROAS, eCPI, creative-level performance, geo breakdowns, and audience segment data from your Applovin account.
Write
The agent updates daily budgets, pauses or activates campaigns, adjusts bid strategies, modifies targeting settings, and reallocates spend across ad groups in Applovin.
Monitor
The agent monitors ROAS thresholds, cost-per-install spikes, creative fatigue signals, budget pacing anomalies, and conversion rate drops, triggering alerts or automatic optimizations when conditions are met.
The AI agent queries campaign performance, eCPM, fill rates, and revenue metrics from AppLovin's MAX mediation and user acquisition campaigns. It compares AppLovin data against AdMob and Unity Ads to identify the best monetization strategies. Ask it to track acquisition costs alongside organic installs or report monthly mobile revenue attribution across all channels.
| Campaign | Spend | ROAS |
|---|---|---|
| iOS Premium Fitness | $8,400 | 5.8x |
| Android Workout Tier1 | $6,200 | 4.9x |
| iOS Retargeting Q1 | $4,100 | 7.2x |
| Android Lookalike Gym | $3,800 | 3.4x |
| iOS Broad Targeting | $2,900 | 2.1x |
Send Applovin data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Applovin as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What AppLovin data can Improvado extract?
How often does AppLovin data refresh in my warehouse?
Can I combine AppLovin data with other ad networks?
Does the integration include AppLovin MAX mediation data?
What destinations work with AppLovin data?
How long does AppLovin integration setup take?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Applovin today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.