AppLovin Data Integration — Mobile Ad Revenue Unified

Connect AppLovin and let AI agents query user acquisition costs, MAX mediation data, and revenue metrics alongside organic install data.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Applovin

Show me top-performing campaigns in Applovin this week, sorted by ROAS.

Your top 5 campaigns generated $127K revenue from $28K spend, averaging 4.5x ROAS. 'Premium Puzzle Install' leads at 6.2x ROAS with $34K revenue.

Increase daily budget for 'Premium Puzzle Install' by 30% and pause any campaign below 2x ROAS.

Budget increased to $3,900/day for Premium Puzzle Install. Paused 2 underperforming campaigns spending $1,200/day combined. Changes live in Applovin.

Trusted by data-driven teams

1,000+

Integrations

200+

Applovin Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect AppLovin to your data stack automatically

Improvado connects directly to AppLovin's API to extract campaign performance, user acquisition costs, and revenue metrics. The integration pulls data from MAX mediation, SparkLabs creative testing, and user acquisition campaigns automatically. Data refreshes every hour to keep your dashboards current. No manual CSV downloads or API maintenance required.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Applovin API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Applovin through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified mobile marketing data across platforms

AppLovin data gets normalized through Improvado's Marketing Common Data Model alongside Facebook Ads, Google Ads, and other acquisition channels. Campaign names, creative IDs, and conversion events follow consistent naming conventions across platforms. You can compare AppLovin's eCPM against other ad networks or analyze cross-platform user lifetime value. All mobile marketing data flows into BigQuery, Snowflake, or your preferred destination.

AppLovin API v1 · API key · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Applovin

Object	Fields
Campaign	spend impressions clicks installs eCPI CTR conversion_rate
Ad Group	impressions clicks spend installs eCPM IPM
Creative	impressions clicks installs spend video_completion_rate
Country	impressions clicks installs spend country_code eCPI

How it works

From connection to autonomous action in three steps

Connect

Connect your Applovin account via API key from the Applovin dashboard. The agent securely authenticates and syncs campaign data, creative performance, and conversion metrics in real-time.

Ask

Ask questions like 'Which Applovin campaigns have the highest install-to-purchase rate?' or 'Show me creative performance by country for my top-spending campaign.' The agent queries your account and surfaces actionable insights.

Act

The agent adjusts campaign budgets, pauses underperforming ad groups, updates bid caps, and modifies targeting parameters directly in Applovin based on your performance thresholds and business rules.

Use Cases

What teams ask their AI agent about Applovin

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare AppLovin eCPM and fill rates against AdMob and Unity Ads in one dashboard.

Your AI agent analyzes Applovin data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min

Improvado Agent Cross-channel

Track user acquisition costs from AppLovin campaigns alongside organic install data.

Your AI agent analyzes Applovin data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Report monthly mobile revenue attribution across AppLovin, Facebook, and Google campaigns.

Your AI agent analyzes Applovin data and delivers actionable insights — automatically, in seconds.

4 hrs → 15 min

AI Agent Access

Your agent doesn't just read AppLovin — it calculates mobile revenue

Read

The agent reads campaign spend, impressions, installs, in-app events, ROAS, eCPI, creative-level performance, geo breakdowns, and audience segment data from your Applovin account.

Write

The agent updates daily budgets, pauses or activates campaigns, adjusts bid strategies, modifies targeting settings, and reallocates spend across ad groups in Applovin.

Monitor

The agent monitors ROAS thresholds, cost-per-install spikes, creative fatigue signals, budget pacing anomalies, and conversion rate drops, triggering alerts or automatic optimizations when conditions are met.

The AI agent queries campaign performance, eCPM, fill rates, and revenue metrics from AppLovin's MAX mediation and user acquisition campaigns. It compares AppLovin data against AdMob and Unity Ads to identify the best monetization strategies. Ask it to track acquisition costs alongside organic installs or report monthly mobile revenue attribution across all channels.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Applovin

You

Show me Applovin campaign performance for FitTrack Pro app this month

Campaign Performance

Campaign	Spend	ROAS
iOS Premium Fitness	$8,400	5.8x
Android Workout Tier1	$6,200	4.9x
iOS Retargeting Q1	$4,100	7.2x
Android Lookalike Gym	$3,800	3.4x
iOS Broad Targeting	$2,900	2.1x

5 campaigns · $25.4K spend · avg 4.7x ROAS

You

Increase budget by 40% for campaigns above 5x ROAS

Budget increased for 2 campaigns

iOS Premium Fitness and iOS Retargeting Q1 now at higher daily caps

Destinations

Send Applovin data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Applovin as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What AppLovin data can Improvado extract?

Improvado extracts campaign performance metrics, user acquisition data, revenue analytics, and MAX mediation statistics from AppLovin. This includes impressions, clicks, installs, eCPM, fill rates, and revenue by app and placement.

How often does AppLovin data refresh in my warehouse?

AppLovin data refreshes every hour by default through Improvado's automated pipeline. You can adjust the refresh frequency based on your reporting needs and API rate limits.

Can I combine AppLovin data with other ad networks?

Yes, Improvado normalizes AppLovin data alongside Facebook Ads, Google Ads, Unity Ads, and 500+ other marketing platforms. All data follows the same schema for easy cross-platform analysis.

Does the integration include AppLovin MAX mediation data?

Yes, the AppLovin integration pulls MAX mediation performance including fill rates, eCPM, and revenue by ad unit. You can analyze waterfall performance and compare mediation partners in your BI tool.

What destinations work with AppLovin data?

AppLovin data flows to BigQuery, Snowflake, Redshift, Azure SQL, Tableau, Power BI, and Looker. Improvado handles the data transformation and loading automatically.

How long does AppLovin integration setup take?

AppLovin integration typically takes 1-2 business days to configure. You'll need to provide API credentials and specify which apps and metrics to extract.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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