Data sources
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Applovin

AppLovin Data Integration — Mobile Ad Revenue Unified

Pull AppLovin campaign performance, revenue, and user acquisition metrics into your data warehouse. Connect mobile advertising data to Tableau, Looker, or custom dashboards.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect AppLovin to your data stack automatically

Improvado connects directly to AppLovin's API to extract campaign performance, user acquisition costs, and revenue metrics. The integration pulls data from MAX mediation, SparkLabs creative testing, and user acquisition campaigns automatically. Data refreshes every hour to keep your dashboards current. No manual CSV downloads or API maintenance required.

Applovin Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Applovin + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified mobile marketing data across platforms

AppLovin data gets normalized through Improvado's Marketing Common Data Model alongside Facebook Ads, Google Ads, and other acquisition channels. Campaign names, creative IDs, and conversion events follow consistent naming conventions across platforms. You can compare AppLovin's eCPM against other ad networks or analyze cross-platform user lifetime value. All mobile marketing data flows into BigQuery, Snowflake, or your preferred destination.

Use Cases

What users ask their Applovin integration

Cross-channel
Compare AppLovin eCPM and fill rates against AdMob and Unity Ads in one dashboard.
6 hrs → 20 min
Budget optimization
Track user acquisition costs from AppLovin campaigns alongside organic install data.
Manual → auto
Executive reporting
Report monthly mobile revenue attribution across AppLovin, Facebook, and Google campaigns.
4 hrs → 15 min
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What AppLovin data can Improvado extract?
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Improvado extracts campaign performance metrics, user acquisition data, revenue analytics, and MAX mediation statistics from AppLovin. This includes impressions, clicks, installs, eCPM, fill rates, and revenue by app and placement.
How often does AppLovin data refresh in my warehouse?
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AppLovin data refreshes every hour by default through Improvado's automated pipeline. You can adjust the refresh frequency based on your reporting needs and API rate limits.
Can I combine AppLovin data with other ad networks?
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Yes, Improvado normalizes AppLovin data alongside Facebook Ads, Google Ads, Unity Ads, and 500+ other marketing platforms. All data follows the same schema for easy cross-platform analysis.
Does the integration include AppLovin MAX mediation data?
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Yes, the AppLovin integration pulls MAX mediation performance including fill rates, eCPM, and revenue by ad unit. You can analyze waterfall performance and compare mediation partners in your BI tool.
What destinations work with AppLovin data?
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AppLovin data flows to BigQuery, Snowflake, Redshift, Azure SQL, Tableau, Power BI, and Looker. Improvado handles the data transformation and loading automatically.
How long does AppLovin integration setup take?
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AppLovin integration typically takes 1-2 business days to configure. You'll need to provide API credentials and specify which apps and metrics to extract.