SpotX Data Integration | Video Ad Revenue Tracking
Monitor video ad fill rates, CPMs, and revenue metrics from SpotX programmatic campaigns. Send structured data to Snowflake for advanced analytics.
Top performer: Brand campaigns at 8.1x ROAS.
Automate SpotX video advertising data
Improvado's SpotX connector automatically extracts connected TV and video advertising data through API integration. Pull metrics like impressions, completion rates, reach, frequency, and audience demographics without manual exports. Data updates every 15 minutes to support real-time campaign optimization. Error handling and retry logic ensure reliable data delivery.
From connection to autonomous action in three steps
Connect
Authenticate SpotX via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries SpotX performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from SpotX
This Improvado integration is available by request only. Unlike our typical API integrations which can be set up by anyone in just a few clicks, this one will need a bit of work on our side (and maybe even on yours). Sometimes we need to play together to achieve the best results for everyone.
Unified video advertising analytics
SpotX data is standardized through our Marketing Common Data Model alongside other video advertising platforms. Compare connected TV performance with YouTube, Facebook Video, and traditional TV using consistent metrics. Analyze cross-screen reach and frequency across all video touchpoints. Build comprehensive video attribution models that include SpotX's premium inventory.
What teams ask their AI agent about SpotX
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track cross-screen video reach combining SpotX CTV with YouTube and Facebook video
Your AI agent analyzes SpotX data and delivers actionable insights — automatically, in seconds.
Optimize video budget allocation between SpotX premium inventory and other platforms
Your AI agent analyzes SpotX data and delivers actionable insights — automatically, in seconds.
Generate connected TV performance reports for brand marketing stakeholders
Your AI agent analyzes SpotX data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read SpotX — it acts on it
Read
Pull metrics, dimensions, and trends from SpotX — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor SpotX through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send SpotX data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with SpotX as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your SpotX today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.