SpotX Data Integration | Video Ad Revenue Tracking

Connect SpotX and let AI agents query CTV impressions, completion rates, reach, and audience demographics alongside other video platforms.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to SpotX

Show me SpotX video completion rates by placement for the last 30 days.

Your top 5 placements averaged 78% completion rate with 12.3M impressions delivered. Pre-roll inventory on premium publishers drove $847K revenue at an average $68.90 CPM.

Pause any placements underperforming 65% completion rate and shift budget to the top 3.

Paused 2 placements. Reallocated $124K budget to your highest-performing pre-roll and mid-roll inventory. Projected +18% completion rate improvement based on historical performance.

Trusted by data-driven teams

1,000+

Integrations

200+

SpotX Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Automate SpotX video advertising data

Improvado's SpotX connector automatically extracts connected TV and video advertising data through API integration. Pull metrics like impressions, completion rates, reach, frequency, and audience demographics without manual exports. Data updates every 15 minutes to support real-time campaign optimization. Error handling and retry logic ensure reliable data delivery.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the SpotX API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor SpotX through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified video advertising analytics

SpotX data is standardized through our Marketing Common Data Model alongside other video advertising platforms. Compare connected TV performance with YouTube, Facebook Video, and traditional TV using consistent metrics. Analyze cross-screen reach and frequency across all video touchpoints. Build comprehensive video attribution models that include SpotX's premium inventory.

SpotX API v2 · API key · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from SpotX

Object	Fields
Campaign	spend impressions video_starts completions completion_rate eCPM
Creative	impressions clicks CTR video_completions quartile_metrics
Placement	impressions spend fill_rate viewability publisher_id
Video	starts completions completion_rate skip_rate error_rate

How it works

From connection to autonomous action in three steps

Connect

Connect your SpotX account via API credentials. The agent authenticates through SpotX's platform API to access campaign data, placement performance, and inventory management controls across your video advertising operations.

Ask

Ask questions like 'Which publishers are delivering the lowest CPMs with completion rates above 75%' or 'Show me fill rate trends for mobile vs desktop inventory over the last quarter.'

Act

The agent adjusts bids on specific placements, pauses underperforming inventory, reallocates budgets across publisher networks, and updates targeting parameters for video campaigns based on completion rate and viewability thresholds you define.

Use Cases

What teams ask their AI agent about SpotX

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Track cross-screen video reach combining SpotX CTV with YouTube and Facebook video

Your AI agent analyzes SpotX data and delivers actionable insights — automatically, in seconds.

5 hrs → 20 min

Improvado Agent Cross-channel

Optimize video budget allocation between SpotX premium inventory and other platforms

Your AI agent analyzes SpotX data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate connected TV performance reports for brand marketing stakeholders

Your AI agent analyzes SpotX data and delivers actionable insights — automatically, in seconds.

3 hrs → 10 min

AI Agent Access

Your agent tracks cross-screen video reach from CTV to mobile

Read

The agent reads video completion rates, CPM pricing, impression volumes, fill rates, viewability metrics, revenue data, placement performance, publisher breakdowns, device splits, and audience engagement metrics across your SpotX video inventory.

Write

The agent modifies bid amounts for specific placements, pauses or activates inventory sources, reallocates campaign budgets between publisher networks, adjusts frequency caps, updates targeting criteria, and changes pacing settings for video campaigns.

Monitor

The agent monitors completion rate drops below your thresholds, CPM increases beyond target ranges, fill rate fluctuations, viewability score changes, budget pacing issues, and performance anomalies across placements to trigger alerts or automated optimizations.

AI agents query impressions, completion rates, reach, frequency, and audience demographics across connected TV campaigns. They combine SpotX CTV data with YouTube and Facebook video to calculate total cross-screen reach. Agents generate connected TV performance reports for brand stakeholders automatically.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · SpotX

You

Which SpotX placements have the highest video completion rates this month?

Placement	Impressions	Completion Rate
Premium Sports - Pre-roll	3.2M	84%
Lifestyle Network - Mid-roll	2.8M	81%
News Channel - Pre-roll	2.4M	79%
Entertainment Hub - Outstream	2.1M	76%
Tech Reviews - Pre-roll	1.8M	73%

Send SpotX data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with SpotX as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What SpotX metrics does Improvado extract?

Improvado pulls all SpotX metrics including impressions, completion rates, reach, frequency, and cost data. You can also extract audience demographics, device types, and geographic performance. Custom audience segments and attribution metrics are fully supported.

How frequently does SpotX data sync to my warehouse?

Data syncs every 15 minutes by default, enabling near real-time campaign monitoring. You can adjust frequency based on your optimization needs, from hourly to daily updates. Historical data going back 2 years is available for trend analysis.

Can I combine SpotX data with other video advertising platforms?

Yes, Improvado normalizes SpotX data with YouTube, Facebook Video, TikTok, and other video platforms. Build unified reach and frequency reports across all video touchpoints. Compare connected TV performance with digital video using standardized metrics.

Which destinations support SpotX data integration?

SpotX data loads into BigQuery, Snowflake, Redshift, Azure, and other cloud warehouses. Direct connections to Tableau, Power BI, and Looker are also available. Send data to multiple destinations for different team needs.

What's required to connect my SpotX account?

You need API access credentials from SpotX and admin permissions for your campaigns. Improvado guides you through authentication and handles all technical setup. Connection typically takes 10-15 minutes with no coding required.

Does the integration support SpotX's audience targeting data?

Yes, Improvado extracts SpotX audience segments, demographic breakdowns, and targeting performance metrics. You can analyze which audiences perform best across different inventory types. Combine with first-party data for enhanced audience insights.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your SpotX today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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