Braze Data Integration — Campaign Performance Unified
Connect Braze and let AI agents query campaign performance, user engagement, and Canvas flow data alongside marketing metrics from 1,000+ sources.
Key Takeaways Connect Braze to your data infrastructure
Improvado connects directly to Braze's REST API to extract campaign performance, user engagement, and revenue data automatically. The integration pulls data from campaigns, Canvas flows, segments, and user events without requiring technical setup. Data refreshes run on customizable schedules, from every 15 minutes to daily, ensuring your analytics stay current. No API rate limits or manual CSV exports needed.
Unified customer engagement analytics
Improvado transforms Braze data using the Marketing Common Data Model (MCDM) to standardize metrics across all your marketing platforms. Campaign performance data aligns with Google Ads, Facebook, and email platforms for true cross-channel analysis. User journey data combines with CRM and sales data to track complete customer lifecycles. All data lands in your chosen destination with consistent naming and structure.
Data objects and fields Improvado extracts from Braze
| Object | Fields |
|---|---|
| Users | external_id email first_name last_name country language email_subscribe push_subscribe custom_attributes created_at last_session |
| Campaigns | campaign_id name channel status send_count open_count click_count conversion_count created_at updated_at |
| Canvas | canvas_id name status entries conversions revenue created_at updated_at steps |
| Events | event_name user_id time properties app_id platform device_id |
| Segments | segment_id name size created_at updated_at filters |
From connection to autonomous action in three steps
Connect
Connect Braze via API key from your dashboard settings. The agent accesses campaign performance, user segments, message analytics, and Canvas journey data in real-time.
Ask
Ask questions like 'Which Canvas has the highest drop-off rate?' or 'Show me email engagement by user cohort this month' or 'What's our average time to conversion across push channels?'
Act
The agent pauses underperforming campaigns, adjusts send times based on engagement patterns, updates user segments, modifies Canvas journey steps, and triggers A/B tests on message variants.
What teams ask their AI agent about Braze
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Braze email performance against Google Ads and Facebook campaigns in unified dashboards
Your AI agent analyzes Braze data and delivers actionable insights — automatically, in seconds.
Track customer journey from Braze campaigns through CRM to closed deals for ROI analysis
Your AI agent analyzes Braze data and delivers actionable insights — automatically, in seconds.
Build executive dashboards showing Braze contribution to overall marketing pipeline and revenue
Your AI agent analyzes Braze data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Braze — it tracks every campaign to closed revenue.
Read
The agent reads campaign metrics, message delivery stats, user engagement data, Canvas journey performance, segment sizes, conversion events, channel analytics, A/B test results, and real-time push/email/in-app message performance across your entire Braze workspace.
Write
The agent pauses or activates campaigns, adjusts Canvas journey logic, updates send schedules, modifies user segments, triggers message sends, creates A/B test variants, changes message priority, and updates campaign tags for better organization.
Monitor
The agent monitors campaign performance thresholds, engagement rate drops, conversion anomalies, segment growth patterns, Canvas exit rates, delivery failures, unsubscribe spikes, and cross-channel performance shifts to alert you when intervention is needed.
The AI agent queries campaign sends, Canvas journey performance, and user event data from Braze. It connects email and push engagement with CRM pipeline stages to calculate true campaign ROI. Ask it to identify which Braze segments drive the most revenue or compare email performance against paid advertising channels.
| Message | Sends | Open Rate |
|---|---|---|
| Welcome - Day 1 | 203K | 38.7% |
| Feature Tour - Day 2 | 187K | 35.2% |
| First Workout - Day 3 | 164K | 42.1% |
| Progress Check - Day 4 | 142K | 29.8% |
| Upgrade Prompt - Day 5 | 151K | 18.4% |
Send Braze data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Braze as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Braze data can Improvado extract?
How often does Braze data sync with Improvado?
Can I connect multiple Braze workspaces?
Does Improvado handle Braze API rate limits?
What destinations work with Braze data?
How does Improvado transform Braze campaign data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Braze today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.