Braze Data Integration — Campaign Performance Unified
Extract email engagement, push notification metrics, and customer journey data from Braze. Send marketing performance insights directly to Snowflake or Tableau for cross-channel analysis.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Braze to your data infrastructure
Improvado connects directly to Braze's REST API to extract campaign performance, user engagement, and revenue data automatically. The integration pulls data from campaigns, Canvas flows, segments, and user events without requiring technical setup. Data refreshes run on customizable schedules, from every 15 minutes to daily, ensuring your analytics stay current. No API rate limits or manual CSV exports needed.
From connection to autonomous action in three steps
Connect
Authenticate Braze via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Braze performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from Braze
Braze - a customer engagement and marketing automation platform.
This Improvado integration is available by request only. Unlike our typical API integrations which can be set up by anyone in just a few clicks, this one will need a bit of work on our side (and maybe even on yours). Sometimes we need to play together to achieve the best results for everyone.
Unified customer engagement analytics
Improvado transforms Braze data using the Marketing Common Data Model (MCDM) to standardize metrics across all your marketing platforms. Campaign performance data aligns with Google Ads, Facebook, and email platforms for true cross-channel analysis. User journey data combines with CRM and sales data to track complete customer lifecycles. All data lands in your chosen destination with consistent naming and structure.
What teams ask their AI agent about Braze
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Braze email performance against Google Ads and Facebook campaigns in unified dashboards
Your AI agent analyzes Braze data and delivers actionable insights — automatically, in seconds.
Track customer journey from Braze campaigns through CRM to closed deals for ROI analysis
Your AI agent analyzes Braze data and delivers actionable insights — automatically, in seconds.
Build executive dashboards showing Braze contribution to overall marketing pipeline and revenue
Your AI agent analyzes Braze data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Braze — it acts on it
Read
Pull metrics, dimensions, and trends from Braze — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Braze through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Braze data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Braze as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Braze today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.