Automated File Connection

Aura Data Integration | Audience Enrichment Analytics

Connect Aura through scheduled exports by email, SFTP or S3. Your AI agent reads audience segments, propensity models, and campaign metadata — then correlates enriched audiences with cross-channel insights from 1,400+ data sources.

1,400+ data sources
Any warehouse or BI tool

improvado.io/agent · Aura

Improvado Agent

Connected to Aura

Which Aura segments have conversion propensity above 0.75 and audience size over 50,000?

High-Intent Shoppers: propensity 0.82, size 67,400

Premium Buyers: propensity 0.79, size 54,200

Engaged Browsers: propensity 0.76, size 89,100

Trusted by data-driven teams

1,400+

Data sources

200+

Aura Fields

99.9%

SLA Uptime

Pipelines to maintain

SOC 2

Type II

Key Takeaways

What your AI agent extracts from Aura

Improvado pulls audience segments, lookalike models, propensity scores, and campaign metadata from Aura. Your agent sees audience size, match rates, enrichment attributes, and segment performance. Data refreshes on your export schedule, supporting audience optimization and cross-platform analysis.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Aura exports

Refreshed on your schedule Each new export loads automatically. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,400+ data sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query and monitor Aura through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

Automated file delivery Exports arrive by email, SFTP or S3 on your schedule. Columns are mapped automatically.

Zero ongoing maintenance No connector to build or maintain. Your team focuses on analysis.

Integration Details

Full Audience Intelligence Coverage

Improvado pulls audience segments, lookalike models, propensity scores, and enrichment attributes from Aura. We capture audience size, match rates, conversion propensity, segment performance, and activation status across all campaigns and platforms.

Aura exports · email, SFTP or S3 · on your schedule

Schema Overview

Data objects and fields Improvado extracts from Aura

Object	Fields
Segments	segment_id segment_name audience_size match_rate conversion_propensity created_date last_updated
Lookalike Models	model_id model_name source_segment_id similarity_threshold audience_size match_rate propensity_score
Enrichment Attributes	attribute_id attribute_name segment_id value confidence_score data_source
Campaign Metadata	campaign_id segment_id platform impressions clicks conversions spend

How it works

From scheduled exports to answers in three steps

Connect

Connect: Schedule Aura exports to Improvado by email, SFTP or S3. Each export loads automatically, with backfill of historical segment performance and metadata.

Ask

Query: Ask your agent Which lookalike audiences have match rates above 85% and conversion propensity over 0.7? It surfaces segment name, size, propensity score, match rate, and platform sync status in seconds.

Report

Report: Your agent recommends new lookalike audiences and segment criteria changes, reports on enriched audiences across DSPs and ad platforms, flags models that need a refresh, and logs every query in the audit trail.

Use Cases

What teams ask their AI agent about Aura

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Which Aura audience segments have match rates above 80% and conversion propensity over 0.7?

Your AI agent analyzes Aura data and delivers actionable insights — automatically, in seconds.

2 hrs → 15 min

Improvado Agent Cross-channel

Compare Aura lookalike audience performance to Meta custom audiences by conversion rate

Your AI agent analyzes Aura data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Rank the top 3 Aura segments by propensity score and recommend which to activate in Google Ads and Meta Ads

Your AI agent analyzes Aura data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min

AI Agent Access

Your agent doesn't just read Aura — it reports on and monitors it.

Claude, ChatGPT, and Cursor work with your scheduled Aura exports: compare lookalike audiences, track segment criteria, report on enriched audiences across DSPs and ad platforms, and flag segments whose models need a refresh. Every query is logged with timestamp, user, and segment configuration. Improvado's audit trail ensures governance and compliance across all agent-driven audience analysis.

Explore MCP →

Read

Read: Audience segments, lookalike models, propensity scores, match rates, enrichment attributes, campaign metadata. Metrics: audience size, overlap analysis, conversion propensity, engagement scores, segment performance across DSPs and ad platforms.

Report

Report: Compare lookalike audiences built on first-party data. Report on segment criteria and filters. Track enriched audiences across connected DSPs and ad platforms. Send digests to Slack or email.

Monitor

Monitor: Alerts on match rate drops, propensity score changes, audience size fluctuations, and segment performance anomalies. Agent recommends audience expansions and segment optimizations based on cross-channel conversion data.

Improvado Agent · Aura

You

Which Aura audience segments have match rates above 80% and conversion propensity over 0.7

High-Intent Audience Segments

Segment Name	Match Rate	Conversion Propensity
In-Market Auto Buyers	87.3%	0.84
High-Value Lookalike	84.1%	0.79
Cart Abandoners 7D	91.2%	0.76
Premium Product Intenders	82.6%	0.73
Repeat Buyer Propensity	88.9%	0.71

5 segments · 86.8% avg match rate · 0.77 avg propensity

You

Send a weekly match-rate digest for the top 3 segments to #audiences

Weekly digest scheduled

Mondays 9:00 · #audiences

Works with

ClaudeChatGPTCursorGeminiAny MCP Client

Destinations

Send Aura data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, reports, and monitors — with Aura as one of 1,400+ data sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total data sources	1,400+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Report, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Aura?

Improvado connects to Aura through scheduled exports: your team exports Aura audience segment and model reports, and the files reach Improvado automatically by email, SFTP or S3. Improvado backfills historical segment performance and metadata from the first exports, then loads each new export on your export schedule.

What Aura data does Improvado pull?

Improvado extracts audience segments, lookalike models, propensity scores, match rates, enrichment attributes, and campaign metadata. Metrics include audience size, overlap analysis, conversion propensity, engagement scores, and segment performance across connected DSPs and ad platforms. Data arrives as scheduled Aura exports by email, SFTP or S3 and refreshes on your export schedule.

How often does Aura data refresh?

Aura data refreshes on your export schedule. Each time a scheduled Aura export runs, the files reach Improvado by email, SFTP or S3 and load automatically, so audience segment updates and lookalike model refreshes are as current as your latest export.

Can the AI agent write data back to Aura?

No. Improvado receives Aura data as scheduled file exports, so the agent does not change anything inside Aura. It compares lookalike audiences, reports on segment criteria and enriched audiences across connected DSPs and ad platforms, sends digests to Slack or email, and recommends segment and model changes for your team to make in Aura. Every query is logged in Improvado's audit trail with timestamp, agent identity, and segment configuration. Role-based access controls ensure governance over agent-driven audience analysis.

Is Aura data secure with Improvado?

Improvado is SOC 2 Type II, HIPAA, and GDPR compliant. All Aura data is encrypted in transit (TLS 1.2+) and at rest (AES-256). SFTP and S3 delivery credentials and audience data are stored in a secure vault with role-based access. Improvado never stores raw PII from Aura segments, and all queries are logged for audit and compliance. Data residency options (US, EU) are available for enterprise customers.

How does Aura connect with other platforms in Improvado?

Improvado maps Aura audience data to a Common Data Model, unifying segments, propensity scores, and match rates with 1,400+ data sources including Google Ads, Meta Ads, LinkedIn, Salesforce, and HubSpot. Your AI agent can compare Aura lookalike audience conversion rates to Meta custom audiences, correlate propensity scores with CRM pipeline value, or analyze cross-platform ROAS by enriched segment. All audience metrics are harmonized for instant cross-platform analysis.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff Lee

Head of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc Cerniglio

Insights & Automation Manager, Chacka Marketing

Read story

Put an AI agent on your Aura today

Set it up once. Your agent starts reading and monitoring as soon as the first export lands.

Get your agent View all 1,400+ data sources