Aura Data Integration | Audience Enrichment Analytics
Connect Aura in 5 minutes. Your AI agent reads audience segments, propensity models, and campaign metadata — then correlates enriched audiences with cross-channel insights from 1,000+ sources.
Key Takeaways What your AI agent extracts from Aura
Improvado pulls audience segments, lookalike models, propensity scores, and campaign metadata from Aura. Your agent sees audience size, match rates, enrichment attributes, and segment performance. Data refreshes hourly, enabling real-time audience optimization and cross-platform activation.
Full Audience Intelligence Coverage
Improvado pulls audience segments, lookalike models, propensity scores, and enrichment attributes from Aura. We capture audience size, match rates, conversion propensity, segment performance, and activation status across all campaigns and platforms.
Data objects and fields Improvado extracts from Aura
| Object | Fields |
|---|---|
| Segments | segment_id segment_name audience_size match_rate conversion_propensity created_date last_updated |
| Lookalike Models | model_id model_name source_segment_id similarity_threshold audience_size match_rate propensity_score |
| Enrichment Attributes | attribute_id attribute_name segment_id value confidence_score data_source |
| Campaign Metadata | campaign_id segment_id platform impressions clicks conversions spend |
From connection to autonomous action in three steps
Connect
Connect: Authorize via secure API credentials provided by your Aura account team. Setup completes in under 15 minutes with automatic backfill of historical segment performance and metadata.
Ask
Query: Ask your agent Which lookalike audiences have match rates above 85% and conversion propensity over 0.7? It surfaces segment name, size, propensity score, match rate, and platform sync status in seconds.
Act
Act: Your agent creates new lookalike audiences, updates segment criteria, syncs enriched audiences to DSPs and ad platforms, triggers model refreshes, and logs every change with rollback instructions in the audit trail.
What teams ask their AI agent about Aura
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Which Aura audience segments have match rates above 80% and conversion propensity over 0.7?
Your AI agent analyzes Aura data and delivers actionable insights — automatically, in seconds.
Compare Aura lookalike audience performance to Meta custom audiences by conversion rate
Your AI agent analyzes Aura data and delivers actionable insights — automatically, in seconds.
Sync the top 3 Aura segments by propensity score to Google Ads and Meta Ads
Your AI agent analyzes Aura data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Aura — it enriches it.
Read
Read: Audience segments, lookalike models, propensity scores, match rates, enrichment attributes, campaign metadata. Metrics: audience size, overlap analysis, conversion propensity, engagement scores, segment performance across DSPs and ad platforms.
Write
Write: Create new lookalike audiences based on first-party data. Update segment criteria and filters. Sync enriched audiences to connected DSPs and ad platforms. Trigger model refreshes and audience expansions.
Monitor
Monitor: Real-time alerts on match rate drops, propensity score changes, audience size fluctuations, and segment performance anomalies. Agent recommends audience expansions and segment optimizations based on cross-channel conversion data.
Claude, ChatGPT, and Cursor write directly to Aura: create new lookalike audiences, update segment criteria, sync enriched audiences to DSPs and ad platforms, and trigger model refreshes. Every action is logged with timestamp, user, and segment configuration. Improvado's audit trail ensures governance and compliance across all agent-driven audience operations.
| Segment Name | Match Rate | Conversion Propensity |
|---|---|---|
| In-Market Auto Buyers | 87.3% | 0.84 |
| High-Value Lookalike | 84.1% | 0.79 |
| Cart Abandoners 7D | 91.2% | 0.76 |
| Premium Product Intenders | 82.6% | 0.73 |
| Repeat Buyer Propensity | 88.9% | 0.71 |
Send Aura data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Aura as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How does Improvado connect to Aura?
What Aura data does Improvado pull?
How often does Aura data refresh?
Can the AI agent write data back to Aura?
Is Aura data secure with Improvado?
How does Aura connect with other platforms in Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Aura today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.