MikMak + Improvado: Commerce Attribution Unified
Extract shoppable media performance and attribution data from MikMak automatically. Combine with ad spend data in your warehouse for complete commerce analytics.
Top performer: Brand campaigns at 8.1x ROAS.
Connect MikMak to your data infrastructure
Improvado extracts shoppable media performance, conversion analytics, and commerce data from MikMak through secure API connections. Your ecommerce marketing metrics automatically sync to BigQuery, Snowflake, or Tableau every few hours. No manual campaign exports or fragmented commerce analysis. Integration setup completes in 20 minutes with zero coding required.
From connection to autonomous action in three steps
Connect
Authenticate MikMak via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries MikMak performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified commerce marketing analytics
Improvado's Marketing Common Data Model normalizes MikMak commerce data with Google Analytics, Facebook Ads, and 500+ marketing platforms. Connect shoppable media performance to broader digital marketing campaigns and revenue outcomes. Standard field mapping links social commerce activities to customer acquisition and lifetime value. Analyze which content formats and channels drive the highest purchase intent and conversion rates.
What teams ask their AI agent about MikMak
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track shoppable media ROI from MikMak clicks to Google Analytics ecommerce conversions
Your AI agent analyzes MikMak data and delivers actionable insights — automatically, in seconds.
Optimize social commerce by combining MikMak data with Instagram Shopping performance
Your AI agent analyzes MikMak data and delivers actionable insights — automatically, in seconds.
Report shoppable media performance alongside traditional ecommerce metrics
Your AI agent analyzes MikMak data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read MikMak — it acts on it
Read
Pull metrics, dimensions, and trends from MikMak — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor MikMak through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send MikMak data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with MikMak as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your MikMak today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.