Data sources
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Facebook Business

Integrate Facebook Business — Complete Meta Analytics

Extract ad performance, audience insights, and conversion data across Facebook properties. Send unified Meta metrics to your BI tool for analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect all Facebook Business data sources

Improvado extracts data from Facebook Ads Manager, Instagram Business, Facebook Pages, and Facebook Analytics through official APIs. Access campaign performance, audience demographics, organic post metrics, and conversion data automatically. Data refreshes every 30 minutes to ensure your dashboards reflect the latest performance across all Facebook properties.

Facebook Business Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Facebook Business + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Standardized social media analytics

The Marketing Common Data Model (MCDM) normalizes Facebook campaign metrics with TikTok, LinkedIn, Twitter, and other social platforms. Spend, impressions, engagement rates, and conversions follow consistent naming conventions across all sources. This standardization eliminates hours of manual data mapping when building cross-platform social media reports.

Use Cases

What users ask their Facebook Business integration

Cross-channel
Analyze Facebook vs Instagram campaign performance in unified social media dashboards
5 hrs → 15 min
Budget optimization
Optimize Facebook ad spend using real-time performance data and audience insights
8 hrs → 20 min
Executive reporting
Create executive reports combining Facebook organic reach with paid campaign results
3 hrs → 5 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

Which Facebook Business APIs does Improvado connect to?
+
Improvado connects to Facebook Ads Manager, Instagram Business, Facebook Pages, Facebook Analytics, and Audience Insights APIs. This covers paid advertising, organic content performance, and audience demographic data across Facebook properties.
Can I get Facebook ad-level data or just campaign summaries?
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You can extract data at campaign, ad set, and individual ad levels from Facebook Ads Manager. This includes creative performance, audience breakdowns, and conversion tracking for granular optimization analysis.
How does Facebook data sync with other social platforms?
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Improvado normalizes Facebook metrics with LinkedIn, TikTok, Twitter, and other social platforms using consistent field names. Spend, impressions, and engagement rates align across all sources for unified social media reporting.
What Facebook attribution data is available?
+
Improvado extracts Facebook attribution data including view-through conversions, click-through conversions, and cross-device attribution. You can analyze conversion paths and attribution windows from 1-day to 28-day periods.
Can I access Facebook audience insights data?
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Yes, Improvado extracts demographic breakdowns, interest categories, and behavior data from Facebook Audience Insights. This data helps optimize targeting and understand campaign performance across different audience segments.
How far back can I import Facebook historical data?
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Historical data availability depends on your Facebook account settings and data retention policies. Improvado typically accesses 2+ years of campaign data and 1 year of detailed audience insights for comprehensive historical analysis.