Integrate Search Ads 360 — Enterprise Search Analytics

Connect Search Ads 360 and let AI agents query campaign performance, keyword data, and bid management metrics across all search engines.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Google Search Ads 360

Which Google Search Ads 360 campaigns had ROAS above 4.0 this month, and what's the total spend?

Your top 3 campaigns delivered $127,400 in revenue against $28,600 in spend, achieving an average ROAS of 4.45. The Search Brand campaign led with 5.2 ROAS, followed by Competitor Conquest at 4.3 and Product Demo at 4.1, driving 1,847 total conversions.

What's the cost-per-conversion trend for these campaigns over the past 8 weeks?

Cost-per-conversion decreased 18% from $22.40 in week 1 to $18.35 in week 8. The Search Brand campaign showed the strongest improvement at -24%, while Product Demo held steady at $19.80 with 12% higher conversion volume in the last two weeks.

Trusted by data-driven teams

1,000+

Integrations

200+

Google Search Ads 360 Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Google Search Ads 360 integration

Improvado connects to Google Search Ads 360 via secure API to extract campaign performance, keyword data, conversion metrics, and bid management information. Our platform automatically refreshes your data every hour, ensuring your reports always reflect the latest search advertising performance. The integration captures granular metrics including impression share, quality scores, and cross-device conversions without manual CSV exports.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Google Search Ads 360 API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Google Search Ads 360 through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified search advertising data across platforms

Improvado normalizes Google Search Ads 360 data using our Marketing Common Data Model (MCDM), standardizing field names and metrics across all your advertising platforms. Campaign names, cost metrics, and conversion data align perfectly with data from Google Ads, Microsoft Advertising, and other search engines. This unified structure enables accurate cross-platform analysis and eliminates data silos between your search advertising channels.

Search Ads 360 API v2 · OAuth 2.0 · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Google Search Ads 360

Object	Fields
Campaign	status budget cost impressions clicks conversions ROAS
Ad Group	status maxCpc cost impressions clicks conversions CPA
Keyword	matchType maxCpc qualityScore cost clicks conversions impressionShare
Ad	adType CTR impressions clicks cost finalUrl
Conversion	conversionName conversions revenue costPerConversion conversionRate

How it works

From connection to autonomous action in three steps

Connect

Authenticate Google Search Ads 360 via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

Ask

Your AI agent queries Google Search Ads 360 in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

Use Cases

What teams ask their AI agent about Google Search Ads 360

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Search Ads 360 performance against Google Ads and Microsoft Ads in unified dashboards

Your AI agent analyzes Google Search Ads 360 data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min

Improvado Agent Cross-channel

Optimize bid strategies across search engines using consolidated conversion and ROAS data

Your AI agent analyzes Google Search Ads 360 data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive reports combining Search Ads 360 with display and social advertising spend

Your AI agent analyzes Google Search Ads 360 data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min

AI Agent Access

Your agent doesn't just read Search Ads 360 — it optimizes cross-engine bids

Read

The agent reads campaign performance metrics including impressions, clicks, CTR, CPC, conversions, ROAS, and quality scores across all search engines managed in Search Ads 360. It accesses floodlight conversion data, audience segment performance, bid strategy reports, inventory availability, and cross-engine attribution models to provide comprehensive campaign analysis.

Write

The agent writes custom performance exports combining Search Ads 360 data with other marketing sources, generates automated executive dashboards, and creates scheduled reports delivered to Slack, email, or cloud storage. It builds cross-channel attribution reports and produces budget pacing summaries with recommended adjustments based on current performance trends.

Monitor

The agent monitors campaign ROAS, CPA, and conversion volume against your defined thresholds, sending real-time alerts when metrics deviate. It detects anomalies in click-through rates, identifies sudden budget pacing issues, and flags quality score drops or impression share losses that require immediate attention across your search engine portfolio.

AI agents query campaign performance, keyword metrics, conversion data, and bid adjustments across Google, Bing, and other search engines. They can compare ROAS by engine and audience segment, identify budget allocation opportunities, and calculate true conversion value when combined with CRM data. Agents automate bid strategy recommendations based on cross-channel performance patterns.

Claude ChatGPT Cursor Gemini Any MCP Client

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Improvado Agent · Google Search Ads 360

You

Which campaigns had ROAS above 4.0?

Query result

Campaign	Spend	ROAS
Search Brand	$9,200	5.2
Competitor Conquest	$11,800	4.3
Product Demo	$7,600	4.1
Retargeting High Intent	$5,400	6.8
Generic Search	$14,200	3.2

Improvado connected Google Search Ads 360 → synced ads data

You

What's the cost-per-conversion trend past 8 weeks?

Report exported

5 items · sent to Slack

Destinations

Send Google Search Ads 360 data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Search Ads 360 as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Google Search Ads 360 metrics does Improvado extract?

Improvado extracts campaign performance metrics, keyword data, conversion tracking, bid adjustments, impression share, quality scores, and cross-device attribution data. We also capture budget pacing, automated bidding performance, and inventory-specific metrics for retail campaigns.

How often does Improvado sync Google Search Ads 360 data?

Data refreshes automatically every hour by default. You can adjust the sync frequency based on your reporting needs, from real-time updates to daily refreshes.

Can I connect multiple Search Ads 360 accounts?

Yes, Improvado supports multiple Search Ads 360 accounts and advertiser IDs. Each account's data is clearly labeled and can be analyzed separately or combined for consolidated reporting.

Does the integration include Floodlight conversion data?

Yes, Improvado extracts Floodlight conversion data including attribution models, conversion paths, and cross-device tracking. This provides complete visibility into your conversion funnel from initial click to final purchase.

What data warehouses work with Search Ads 360 integration?

Improvado loads Search Ads 360 data into BigQuery, Snowflake, Amazon Redshift, Azure Synapse, and other major data warehouses. We also connect directly to BI tools like Tableau, Power BI, and Looker.

How does Improvado handle Search Ads 360 API limits?

Our platform automatically manages API rate limits and retry logic to ensure reliable data extraction. We optimize API calls to maximize data throughput while staying within Google's usage quotas.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Google Search Ads 360 today

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