Search Ads 360 (former DoubleClick Search, DCS or DS rebranded in July 2018) is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels. It has a direct API connection with several most popular search engines own API with unique behavior.

According to Google, once you connect Search Ads 360 with any search engine, you can create and manage search marketing campaigns in Search Ads 360 and have the changes automatically copied to the engines. Likewise, you can make changes directly in the engines and import them into Search Ads 360 manually or schedule syncs to occur automatically on a regular basis. Streamlined workflow and powerful reporting features enable you to efficiently run campaigns, while automated bidding and native integration with other Google advertising products enable rich, cross-channel buying, reporting, and attribution.

Use improvado to connect and compare data from your Search Ads 360 advertising campaigns with almost 200 other platforms and data sources available.