Integrate Search Ads 360 — Enterprise Search Analytics
Connect Search Ads 360 and let AI agents query campaign performance, keyword data, and bid management metrics across all search engines.
Key Takeaways Connect Google Search Ads 360 integration
Improvado connects to Google Search Ads 360 via secure API to extract campaign performance, keyword data, conversion metrics, and bid management information. Our platform automatically refreshes your data every hour, ensuring your reports always reflect the latest search advertising performance. The integration captures granular metrics including impression share, quality scores, and cross-device conversions without manual CSV exports.
Unified search advertising data across platforms
Improvado normalizes Google Search Ads 360 data using our Marketing Common Data Model (MCDM), standardizing field names and metrics across all your advertising platforms. Campaign names, cost metrics, and conversion data align perfectly with data from Google Ads, Microsoft Advertising, and other search engines. This unified structure enables accurate cross-platform analysis and eliminates data silos between your search advertising channels.
Data objects and fields Improvado extracts from Google Search Ads 360
| Object | Fields |
|---|---|
| Campaign | status budget cost impressions clicks conversions ROAS |
| Ad Group | status maxCpc cost impressions clicks conversions CPA |
| Keyword | matchType maxCpc qualityScore cost clicks conversions impressionShare |
| Ad | adType CTR impressions clicks cost finalUrl |
| Conversion | conversionName conversions revenue costPerConversion conversionRate |
From connection to autonomous action in three steps
Connect
Authenticate Google Search Ads 360 via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Google Search Ads 360 in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
What teams ask their AI agent about Google Search Ads 360
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Search Ads 360 performance against Google Ads and Microsoft Ads in unified dashboards
Your AI agent analyzes Google Search Ads 360 data and delivers actionable insights — automatically, in seconds.
Optimize bid strategies across search engines using consolidated conversion and ROAS data
Your AI agent analyzes Google Search Ads 360 data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining Search Ads 360 with display and social advertising spend
Your AI agent analyzes Google Search Ads 360 data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Search Ads 360 — it optimizes cross-engine bids
Read
The agent reads campaign performance metrics including impressions, clicks, CTR, CPC, conversions, ROAS, and quality scores across all search engines managed in Search Ads 360. It accesses floodlight conversion data, audience segment performance, bid strategy reports, inventory availability, and cross-engine attribution models to provide comprehensive campaign analysis.
Write
The agent writes custom performance exports combining Search Ads 360 data with other marketing sources, generates automated executive dashboards, and creates scheduled reports delivered to Slack, email, or cloud storage. It builds cross-channel attribution reports and produces budget pacing summaries with recommended adjustments based on current performance trends.
Monitor
The agent monitors campaign ROAS, CPA, and conversion volume against your defined thresholds, sending real-time alerts when metrics deviate. It detects anomalies in click-through rates, identifies sudden budget pacing issues, and flags quality score drops or impression share losses that require immediate attention across your search engine portfolio.
AI agents query campaign performance, keyword metrics, conversion data, and bid adjustments across Google, Bing, and other search engines. They can compare ROAS by engine and audience segment, identify budget allocation opportunities, and calculate true conversion value when combined with CRM data. Agents automate bid strategy recommendations based on cross-channel performance patterns.
| Campaign | Spend | ROAS |
|---|---|---|
| Search Brand | $9,200 | 5.2 |
| Competitor Conquest | $11,800 | 4.3 |
| Product Demo | $7,600 | 4.1 |
| Retargeting High Intent | $5,400 | 6.8 |
| Generic Search | $14,200 | 3.2 |
Send Google Search Ads 360 data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Search Ads 360 as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Google Search Ads 360 metrics does Improvado extract?
How often does Improvado sync Google Search Ads 360 data?
Can I connect multiple Search Ads 360 accounts?
Does the integration include Floodlight conversion data?
What data warehouses work with Search Ads 360 integration?
How does Improvado handle Search Ads 360 API limits?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Google Search Ads 360 today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.