Search Ads 360 integration with Improvado

Search Ads 360 (former DoubleClick Search, DCS or DS rebranded in July 2018) is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels. It has a direct API connection with several most popular search engines own API with unique behavior.

According to Google, once you connect Search Ads 360 with any search engine, you can create and manage search marketing campaigns in Search Ads 360 and have the changes automatically copied to the engines. Likewise, you can make changes directly in the engines and import them into Search Ads 360 manually or schedule syncs to occur automatically on a regular basis. Streamlined workflow and powerful reporting features enable you to efficiently run campaigns, while automated bidding and native integration with other Google advertising products enable rich, cross-channel buying, reporting, and attribution.

Use improvado to connect and compare data from your Search Ads 360 advertising campaigns with almost 300 other platforms and data sources available.

By connecting Google Search Ads 360 to Improvado, marketers are now able to monitor their campaign performance and gain valuable insights at the deepest level.

• Go beyond the Google Search Ads 360 dashboards and ask any question you want about your advertising data.
• Calculate your total spend across all of your campaigns.
• Analyze how each of your campaigns have performed based on any parameter.
• Combine data from your website, mobile app or servers with your Google Search Ads 360 data to analyze multi-step conversion paths.

With Improvado you can ETL your data in your data warehouse or BI in minutes. Improvado does not require any technical skills to operate. You can sync your data over with just a few clicks.

• 300+ Connectors to empower your marketing team;
• Upload analysis-ready data directly to your data warehouses ETL;
• Visualize marketing reports using your favorite BI (business intelligence) tools;
• Our support team is always available to help you along the way. We also have helpful tutorials and templates to assist you.