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Collect article data, publication metrics, and content performance from Guardian API. Export to Snowflake or dashboards for media intelligence analysis.
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Improvado connects to The Guardian's Open Platform API to extract article content, publication dates, author information, and content categorization data. The platform pulls articles, tags, sections, and editorial metadata without manual API calls or custom development. Automated data refreshes capture new publications and content updates on your schedule. The pre-built connector handles Guardian's API authentication and rate limiting automatically.
Improvado transforms Guardian API data through the Marketing Common Data Model (MCDM), standardizing content fields and publication metrics across all your media sources. Article topics from The Guardian align with social media engagement from Twitter and content performance from Google Analytics in unified reports. The platform creates consistent content taxonomies and publication schedules, enabling analysis of how news trends correlate with your industry metrics. Data normalization happens automatically without custom mapping scripts.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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