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Connect Act-On marketing automation data to your analytics infrastructure. Improvado extracts campaign performance, lead data, and email metrics automatically.
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Improvado connects to Act-On's API to extract comprehensive marketing automation data including email campaigns, lead scoring, form submissions, and behavioral tracking. The platform automatically pulls data from all your Act-On programs, drip campaigns, and lead nurturing sequences. No manual report exports or complex webhook configurations required. Data extraction runs on customizable schedules to keep your marketing analytics current with real-time lead activity.
Act-On data integrates with your sales and advertising platforms through Improvado's Marketing Common Data Model (MCDM). Email engagement metrics align with CRM data, paid media campaigns, and website analytics for complete customer journey mapping. Lead scoring and behavioral data connects to conversion events across all touchpoints. This unified approach reveals which marketing automation sequences drive the highest-quality leads and revenue.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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